CousinsOfHolmes

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CousinsOfHolmes

  1. 1. Nourish to Flourish Ila Nivedita Jairaj NS Manjunath C Rahul A Shrishti Khaitan Hunger and Malnutrition Awareness to eradicate Hunger and Malnutrition from INDIA 1
  2. 2. INDIA-TodayINDIA-Today • Largest number of hungry & malnourished of the world live in India • 43.5 % of children under five are underweight • India falls in the alarming zone as per GHI(Global Hunger Index) • India ranks at 67 out of 79 countries as per GHI(IFPRI) 2012 • India at 112 out of 141 nations as per Child Development Index 2012 Inclusive economic growth and targeted strategies to ensure food sufficiency, reduce child mortality, and improve child nutrition are urgent priorities for all states in India. Increasing Growth Increasing Hunger Not a problem of RESOURCES. Where are we going WRONG?? Not a problem of GROWTH. 2
  3. 3. HUNGER & MALNUTRITION INEFFICIENT IMPLEMENTATION INEFFECTIVE IMPLEMENTATION NO AWARENESS CENTRALIZATION OF DECISION CONCENTRATION OF WEALTH LACK OF SOCIAL WILL LACK OF POLITICAL WILL POVERTY No awareness Awareness Avail-Adapt- Do Improvement in Quality of Life Awareness connects all the dots to eradicate hunger and malnutrition • Only 1/3rd of children between the ages of six and nine months are fed semi-solid foods in India • less than 40 per cent of infants in India are exclusively breastfed during the first six months • Uttar Pradesh where underweight is prevalent in the sample is 46 %, 94 % of women describe their children’s nutritional status as “normal” These statistics reflect lack of awareness, so if you are not aware of it, it can hurt you and it is HURTING BADLY. 3
  4. 4. Healthcare Food Societal prejudice IGNORANCE IS BLISS Lack of awareness: Root cause of most problems. We need to create & increase AWARENESS about Healthcare • Proper Mother- child care practices • Sanitation • Clean Drinking water • Child feeding behavior Food • Not just Quantity or Calorie intake • Nutritional value of food • Fortified and enriched food • Food and nutrition policy Societal prejudice • Attitudinal shift to reverse gender discrimination • Importance of Women's well being • Child rights • Child’s health & development 4
  5. 5. Penetration New policy creation Addition of new region Diversification Existing policy Existing policy New policy New policy New Area New Area Target Existing area Existing area Market Penetration • Stop reinventing the wheel • Optimize usage of resources What is it? • Already resources, plans and policies are engaged but they are not effective • Huge gap between the intended and achieved target • Lack of awareness results in low market penetration How does it work? • Identify the weak links in the existing system and tries to strengthen them • Improves implementation and execution of policies already in place Why? • Uses existing network of NGOs, government policies and schemes • Leverages existing infrastructure • Saves additional cost incurred to change the system • Existing setup provides a lead to follow instead of starting from the very start Market Penetration Policies already in place ICDS Midday meals National food security mission National nutrition mission MGNREGA PDS Janani Suraksha Yojana National rural livelihood mission National rural health mission National food bill Anganwadi centers 5
  6. 6. • Mother to mother help groups • Basic guidelines: include awareness for sanitation, childcare, nutrition NGOs and Self-help groups • Extensive network of students and parents • Inculcate good habits and educate about nutrition • Provide platform for knowledge sharing and informative sessions Schools • Already working to spread awareness • Need to improve effectiveness and reach • Incentives for officials working on such projects • donations go to diseases, not the underlying causes Government centers • Union(Auto/labor) platforms can be used to reach out to masses • Inline solutions with religious and cultural beliefs • People trust priests, maulawi, and fathers and tend to follow whatever they preach • Channelize beliefs and customs for welfare of people Community activities • Larger than life effect from celebrity-endorsements • People diligently follow celebrities • Alliance with an endorser can convey important information about an attribute that helps to motivate people for a cause Celebrity endorsements Social media Print media Broadcasting 6
  7. 7. 7 LEVEL TASK AT HAND ORG CHART EXECUTIVE HEAD 1 Central planning in collaboration with all the concerned ministries Central Government one of the heads of present scheme 2 Info dissemination and resource allocation at district level State Government MD state - administrative officer 3 Info dissemination, resource allocation and implementation road map at taluk level District HQ Commissioner of district 4 Execution plan at village level in detail in collaboration with the ACTION-team Taluk Taluk head Action Execution by ACTION-team with the help of panchayats and collecting and maintaining data Village panchayats Sarpanch • Team involving people from existing schemes like anganwadi, PDS and NGOs, Volunteers & student . • Team Size : 10 members per group of 500Action team • Phase:1- Top 5 states affected by malnutrition and Hunger • Phase:2- Top 10 states affected by malnutrition and Hunger • Phase:3- remaining states affected by malnutrition and Hunger PHASES
  8. 8. Awareness will help people exit vicious cycle and fulfill their physiological needs; they will no more be a burden and will start contributing to the society Increase in AWARENESS will help increase the standard & quality of life, by which citizens can satisfy PHYSIOLOGICAL NEEDS which are the most basic human needs Low birth weight Stunted child Malnourished girl Malnourished mother Inter-generational vicious malnutrition cycle BREAKING THE CHAIN BREAKING THE CHAIN BREAKING THE CHAIN BREAKING THE CHAIN 8
  9. 9. Assumption: Average working hours per day = 8 hours •Work hour lost per day per person: 4.5 hours of moderate work (8hrs - 412/120hrs) and 6.12 hours of heavy work (8hrs – 412/220hrs) •Heavy work requires 220 Kcal per hour. •Moderate work requires 120 Kcal per hour. One CU represents the calorie requirements of a reference man aged 20-39 years, weighing 60 kg, doing sedentary work •Average wage of Rs. 65 per person per day of 8 hours, per hour earning = Rs.8.125 •Loss of productivity per day per person that may be avoided = Rs. 36.5625 •Loss avoided in total considering 300 working days = Approx. US $ 58 billion •Total GDP of India for the year 2011 = US $1710.9 billion Considering 4.5 hours of moderate work lost per day Normal Calorie Intake Actual Caorie Intake Basal Metabolic Rate Available Energy Energy Requirements per day (Kcal) 2302 1612 1200 412 2302 1612 1200 412 0 500 1000 1500 2000 2500 Energy Requirements per day (Kcal) ENERGY REQUIREMENTS FOR DIFFERENT NATURES OF WORK Nature of Work Adult Males Adult Females Moderate 2449 2175 Heavy 2532 2211 Pooled 2448 2106 Sedentary 2402 2044 Average 2457.75 2134 121 77.8 28.786 0 50 100 150 Total Population Working Population Working Population suffering from Malnutrition Population Distribution(Crores) % OF GDP GAIN EXPECTED = 3.4% Human Resource Quantity and Quality Drastically Improves 3.4% INCREASE IN GDP ON SUCCESSFUL TREATMENT OF MALNUTRITION 9
  10. 10. 10 • Existing network may feel it is a burden • People involved may lack knowledge • Corporate see it non-viable to invest time & money • Targeted people may not respond • Monitoring, Feedback system • Students may not participate • Existing network may feel it is a burden • People involved may lack knowledge • Corporate see it non-viable to invest time & money • Targeted people may not respond • Monitoring, Feedback system • Students may not participate • Incentivize the people involved • Action-team should be trained before hand • Recruit volunteer to participate & raise funds • Coax and persuade them • Collect data and maintain Management Information System • Make participation part of curriculum and issue certificates • Incentivize the people involved • Action-team should be trained before hand • Recruit volunteer to participate & raise funds • Coax and persuade them • Collect data and maintain Management Information System • Make participation part of curriculum and issue certificates The epidemic of malnutrition not only inhibits the development of each child, but also the development of the nation as a whole. Infant malnutrition is an injustice which manifests itself severely through the cognitive, physical, and psychosocial shortcomings in development of each child affected, and in turn, creates an immense societal problem for the nation.
  11. 11. 11 Combating malnutrition effectively is a continuous process of analysis, review, changes and control. Feedback mechanism to achieve desired end state
  12. 12. REFERENCES & BIBLIOGRAPHY • India state hunger index Comparisons of hunger across states, Purnima Menon, Anil Deolalikar, Anjor Bhaskar, Feb 2009,Washington D.C., Bonn, and Riverside, IFPRI • 2012 Global huger index , The Challenge of hunger: ensuring sustainable food security under land, water, and energy stresses, Bonn / Washington, DC / Dublin October 2012, IFPRI • Children in India- A statistical appraisal, Social Statistics Division Central Statistics Office Ministry of statistics and Programme Implementation Government of India, Sep 2012 • http://indiancag.org/manthan/resources • http://mospi.nic.in/mospi_new/upload/sel_socio_eco_stats_ind_2001_28oct11.pdf • http://www.nnmbindia.org/NNMB-PDF%20FILES/Report_OF_2nd%20Repeat_Survey-96-97.pdf • http://www.tradingeconomics.com/india/gdp • http://censusindia.gov.in/Census_And_You/age_structure_and_marital_status.aspx • http://www.medindia.net/news/adult-malnutrition-vastly-ignored-in-india-says-dr-binayak-sen-96599-1.htm • http://labourbureau.nic.in/Wage_Rates_Rural_India_2008_09.pdf • http://nihfw.org/Publications/material/J089.pdf 12

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