ROI - What's the fuss about, Ashwani Singla, CEO, South Asia, Penn Schoen Berland

what’s the fuss about?
Ashwani Singla
MD & Chief Executive, South Asia
www.reputare.in
www.facebook.com/ashwanisingla
www.twitter.com/ashsingla
www.linkedin.com/in/ashwani

The old age / age old RoI
1

The ‘new age’ roi
2

Value creation not roi
3

a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance
- Edward Bernays

Science creates value
Public relations is about changing attitudes to gain public’s understanding and acceptance. Publics meaning stakeholders whoseunderstanding and acceptance is material to the success of the company.
5

Communication re-invented
informed choice
dialogue
trust
6

A different “age of conversation”
7

The changing sources of information
8

influencers: old wine in new bottle?
9

The new rules of engagement
10

What Is more important?
The Answer to the HOW is….. WHAT
11

The journey of advocacy
12

who will drive value?
13

The what is essential
If you don’t know the destination, how will you know you have arrived?
14

The four steps to value creation
15
Where are we today?
Where do we want to be?
What will success look like?
How will we know we are making progress?

Describe success
Choose the best way to describe that you have arrived at your destination?
16

a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance
- Edward Bernays

Don’t always believe what you see
19

Thank you
Ashwani SinglaMD & Chief Executive, south Asiaasingla@ps-b.com www.psbresearch.com I research based messaging and communication strategyBlog : www.reputare.in ILinkedIn : www.linkedin.com/in/ashwaniI Twitter: www.twitter.com/ashsingla

ROI - What's the fuss about, Ashwani Singla, CEO, South Asia, Penn Schoen Berland

by India Social on Dec 20, 2010

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ROI - What’s the fuss about, Ashwani Singla, CEO, South Asia, Penn Schoen Berland — Presentation Transcript

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