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+    India’s Mobile Social    Vijay Shekhar Sharma    One97 Communications
+    India       Where is media?       Where is brand?       What kind of brands?       Segmentation
+    India’s Mobile       Give or take 500 Million users       No Apple, Not yet Android, a little of Berry       Which...
+    India’s Social – Mobile Social       We are still an Orkut country – Oh that youth !       Driven by mobile       ...
+    It’s an open landscape    @VijayShekhar
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India's Mobile Social - Vijay Shekhar Sharma, One97 at the IndiaSocial Summit 2012

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Vijay Shekhar Sharma's presentation on Keynote: Mobile social and the future of mobile marketing in India at the IndiaSocial Summit 2012

Published in: Business, Technology
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Transcript of "India's Mobile Social - Vijay Shekhar Sharma, One97 at the IndiaSocial Summit 2012"

  1. 1. + India’s Mobile Social Vijay Shekhar Sharma One97 Communications
  2. 2. + India  Where is media?  Where is brand?  What kind of brands?  Segmentation
  3. 3. + India’s Mobile  Give or take 500 Million users  No Apple, Not yet Android, a little of Berry  Which user || whose got that data point?  We are still a year away from sincere mobile internet penetration  Best complimentary media for your plan
  4. 4. + India’s Social – Mobile Social  We are still an Orkut country – Oh that youth !  Driven by mobile  Creative bulk SMS wrapped in content or community angle  Anything ahead of display?  Bright Spots: Social gaming, mobile social apps, private communities, user generated content
  5. 5. + It’s an open landscape @VijayShekhar
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