Social Media & the Entertainment Business - Sameer Pitalwalla, Disney at the IndiaSocial Summit 2012

UTV BRAND PRESENTATION 5/5/10 Page 1

From Virtual to Real 10 Million* *wikipedia 2nd April, 10:14pm UTV BRAND PRESENTATION 5/5/10 Page 2

From Virtual to Real Over 12 million tweeters in India India #2 in the world with 45 million users Source: SocialBakers.com March 2012 UTV BRAND PRESENTATION 5/5/10 Page 3

When in Rome UTV BRAND PRESENTATION 5/5/10 Page 4

UTV BRAND PRESENTATION 5/5/10 Page 5

Bindass Highlights | NH7 Live Stream What is NH7? •The Bacardi NH7 Weekender is a multi- genre, multiple-stages, first-of-its-kind annual music festival. •We live streamed all the stages of the NH7 music festival across Facebook, Youtube and the Bindass website. •Bands performing used our stream on their on websites. • The live stream app was cross posted by bands and Bacardi on their page UTV BRAND PRESENTATION 5/5/10 Page 6

Bindass Highlights | Ghanta Awards What are the Ghanta Awards? •The Ghanta Awards celebrate and reward the worst of Bollywood. •We live streamed the event on facebook.com/bindass as well as youtube.com/bindass. UTV BRAND PRESENTATION 5/5/10 Page 7

Bindass Highlights |David Guetta Fan of the Band (FOTB) What is FOTB? •FOTB is a contest that seeks the biggest fan of a certain celebrity. In this case, David Guetta. •At the Eristoff Invasion Music Festival (featuring David Guetta) we updated Facebook and Twitter live. UTV BRAND PRESENTATION 5/5/10 Page 8

UTV Stars

UTV Stars | Facebook•Launched on the 19th ofAugust•Grew organically to 0.5million fans UTV BRAND PRESENTATION 5/5/10 Page 10

UTV Stars | Exclusive Paparazzi Photographs •UTV Stars shares exclusive paparazzi pics on Twitter and Facebook •Almost all the pics Tweeted are Re-Tweeted by celebrities. •Celebrity photographs are the most shared on Facebook.com/UTVStars UTV BRAND PRESENTATION 5/5/10 Page 11

UTV Stars Highlights | Priyanka Chopra Chat Priyanka Chopra LIVE Chat and Coffee Date Purpose: •Priyanka Chopra fans had a chance to chat with the star for an hour. •Voice Blog Winner won a chance to meet Priyanka in the UTV Stars studio for a date which was also telecasted live on UTV Stars. UTV BRAND PRESENTATION 5/5/10 Page 12

UTV Sponsored Tweets| What is Sponsored Tweets? It’s India’s first twitter advertising platform with access to over 300 Million aggregate Twitter timelines and helps Connect Advertisers with celebrities and influencers. UTV BRAND PRESENTATION 5/5/10 Page 13

UTV Stars Highlights | Sponsored Tweets About: The UTV Stars Launch was launched on Twitter by celebrities using Sponsored Tweets, the first twitter advertising platform in India What did we do? Sent out 500 offers to celebrities and tweeters to tweet about the launch of UTV Stars UTV BRAND PRESENTATION 5/5/10 Page 14

UTV Sponsored Tweets| Airtel Objective: •The objective was to promote Airtels HFZ Hangout on youtube via sponsored tweets What did we do? •Ran a 2 week campaign with a mix of influencers and celebrities UTV BRAND PRESENTATION 5/5/10 Page 15

UTV Sponsored Tweets| Visa Objective: •To promote Visa’s new online bill pay portal & to show that the most busiest people can get their bills paid on time thanks to VIsa What did we do? •Sent out 2 tweets by Mahesh Bhupati UTV BRAND PRESENTATION 5/5/10 Page 16

What’s NEXT?| On Bindass UTV BRAND PRESENTATION 5/5/10 Page 17

Sameer (dot) Pitalwalla @ Disney.com Twitter: @sameerpit +91 981-993-7233 UTV BRAND PRESENTATION Page 5/5/10 18

Social Media & the Entertainment Business - Sameer Pitalwalla, Disney at the IndiaSocial Summit 2012

by India Social on Apr 20, 2012

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Social Media & the Entertainment Business - Sameer Pitalwalla, Disney at the IndiaSocial Summit 2012 Presentation Transcript