ROI What's the fuss about, Tushar Vyas, Managing Partner - South Asia, Group M

RoI – what’s the fuss about?
India Social Summit 2010
Dec 17th 2010

Measurement framework
Seek
Involve
Act
Share
Reach (unique users) / visibility
Average position (search only)
Average number of exposures per unique user
Aided and unaided brand / ad awareness
Cost per exposure
Cost per unique exposure
Open rate (email only)
Video starts / profile /conversation views
Interaction / video start rate
Unique user interaction / video start rate
Average user interaction / video view time
Percent high/medium/low video clip completion views
Total interaction / video view minutes
‘Add to friends’ volume
‘Add to friends’ rate
Brand favourability
Cost-per-interaction / video start / profile view
Cost-per-unique interaction / video start
Cost-per- interaction / video minute
Response rate
Unsubscribe rate (email only)
Landing page arrival rate
Landing page attrition rate
Unique arrival-to-conversion rate
Average order value
Revenue per visitor
% committed visits (% over x page views)
Banded and average visit length
Engagement index
Purchase intent
Cost-per-unique response
Cost-per-conversion / lead
Cost-per-visitor minute
Send-to-friend conversion rate
Recommendation intent
Distribution volume
Distribution rate
Comment rate
Net Promoter score
Favourable buzz
Cost-per-send-to-friend
Key metrics
Return on investment

Don’t treat Social as just a media channel
Avoid one size fit all approach !!
Measurement metrics based on objective of activity

Tushar Vyas
tushar.vyas@groupm.com

http://www.indiasocial.in	63
http://static.slidesharecdn.com	1
http://www.beta.indiasocial.in	1

ROI What's the fuss about, Tushar Vyas, Managing Partner - South Asia, Group M

by India Social on Dec 20, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 65

Statistics

ROI What’s the fuss about, Tushar Vyas, Managing Partner - South Asia, Group M — Presentation Transcript