POWER OF NETWORKS <br />Julian Assange <br /><ul><li>We shape networks ……….and they shape us.
Real world origin – “ We used the facebook to see what people are like …sometimes you can tell from a picture ”-Susan Falu...
Homophily yet going beyond individuals.
Excitable medium with emergent properties.  </li></li></ul><li>
FACET  1-    TRANSPARENCY. <br />For brands – be upfront and direct.<br /><ul><li>TATA DOCOMO brand construct. </li></ul>B...
FACET 2 – ENGAGE MEANINGFULLY <br />Going  beyond fans and likes<br />Co-creating. { social media – TV }<br />Do not be  t...
Tatadocomo.com<br />2.6 million unique visitors in Nov 2010<br />9 million page views in Nov 2010.<br />
3G Life Forum – Contributions to 3G knowledge bank<br />Immense participation from members thus building a large repositor...
#My3GLife was one of the most popular tags on Twitter in India<br />This also made Tata DOCOMO one of the Top 6 Popular Tw...
Facet 3- Have a point of view <br />Brand –just try to be “ There ”<br />Some have a point of view (www.mybarackobama.com)...
Promoting Do’s for the talented<br />Tweeple were asked to inform their friends about the opportunity to send their entrie...
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Power of Networks, Abdul Khan, Senior VP, Tata Teleservices

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Power of Networks, Abdul Khan, Senior VP, Tata Teleservices

  1. 1. POWER OF NETWORKS <br />Julian Assange <br /><ul><li>We shape networks ……….and they shape us.
  2. 2. Real world origin – “ We used the facebook to see what people are like …sometimes you can tell from a picture ”-Susan Faludi ( Harvard Crimson -1979)
  3. 3. Homophily yet going beyond individuals.
  4. 4. Excitable medium with emergent properties. </li></li></ul><li>
  5. 5. FACET 1- TRANSPARENCY. <br />For brands – be upfront and direct.<br /><ul><li>TATA DOCOMO brand construct. </li></ul>Be conscious of the likely intrusiveness.<br />
  6. 6. FACET 2 – ENGAGE MEANINGFULLY <br />Going beyond fans and likes<br />Co-creating. { social media – TV }<br />Do not be too corporate talking to digital natives. <br />Times magazine cover <br />
  7. 7. Tatadocomo.com<br />2.6 million unique visitors in Nov 2010<br />9 million page views in Nov 2010.<br />
  8. 8. 3G Life Forum – Contributions to 3G knowledge bank<br />Immense participation from members thus building a large repository of 3G related knowledge <br />
  9. 9. #My3GLife was one of the most popular tags on Twitter in India<br />This also made Tata DOCOMO one of the Top 6 Popular Tweeps on Twitter<br />
  10. 10. Facet 3- Have a point of view <br />Brand –just try to be “ There ”<br />Some have a point of view (www.mybarackobama.com)<br />As always ….try to close the loop <br />
  11. 11. Promoting Do’s for the talented<br />Tweeple were asked to inform their friends about the opportunity to send their entries to the IGT Microsite<br />Tweeple responded by Retweeting our tweets to all their followers and successfully spreading the word.<br />
  12. 12. Bagged 6 of BBC Campaign India Digital Media Awards, 2009<br />
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