Ehrenberg-Bass   1.3   .45                       Manu Prasad @manuscrypts                            Manu Prasad @manuscry...
ROFL       Manu Prasad @manuscrypts            Manu Prasad @manuscrypts       Head Head – Social @myntra            – Soci...
Monthly Active Users/ Lifetime Likes                                       ENGAGE                                         ...
I know it when I see it           What is the value exchange?            Product.. Content…Social…                        ...
Manu Prasad @manuscrypts     Manu Prasad @manuscryptsHead Head – Social @myntra     – Social @myntra
Paid, Owned, Earned , Shared(social plugins), Promoted(Sponsored Stories)Content, (site/blog) Product/FeatureIntroduction ...
Beyond the shopfrontExclusive Deals, Pre & Post -purchasesharing , Group buying, FacebookConnect/Open Graph on site forrec...
ListenDefine scope and Manage expectationsLink to resourcessCRM baby steps - connect the dotsIdentify Super fansReduction ...
Experiences, Opinions, Perceptions –Product, Design, MarketingWho is interacting with the whatkind of content (Paid/Owned)...
“Done is better than     perfect”                  Manu Prasad @manuscrypts                       Manu Prasad @manuscrypts...
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Life after Like - Manu Prasad, Myntra at the IndiaSocial Summit 2012

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Manu Prasad's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012

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Life after Like - Manu Prasad, Myntra at the IndiaSocial Summit 2012

  1. 1. Ehrenberg-Bass 1.3 .45 Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  2. 2. ROFL Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  3. 3. Monthly Active Users/ Lifetime Likes ENGAGE Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  4. 4. I know it when I see it What is the value exchange? Product.. Content…Social… Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  5. 5. Manu Prasad @manuscrypts Manu Prasad @manuscryptsHead Head – Social @myntra – Social @myntra
  6. 6. Paid, Owned, Earned , Shared(social plugins), Promoted(Sponsored Stories)Content, (site/blog) Product/FeatureIntroduction (demo videos), Social-only contests, Job Postings, BrandCommunication, (persona and tonality)Corporate CommunicationFacebook Insights - Audience:Demographics (age, location, gender),Reach (organic/paid/viral, unique usersby frequency), People Talking AboutThis, Engaged Users,Traffic, (utm source) Bounce, BrandTrack, Response to contests,Cost/Reach Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  7. 7. Beyond the shopfrontExclusive Deals, Pre & Post -purchasesharing , Group buying, FacebookConnect/Open Graph on site forrecommendations, reviews...Actual Transactions, Transaction ValueRepeat Transactions, Cost/Sale Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  8. 8. ListenDefine scope and Manage expectationsLink to resourcessCRM baby steps - connect the dotsIdentify Super fansReduction in Call volumes,Community-resolved issuesC-Sat indices eg.TATPositive mentionsReferrals Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  9. 9. Experiences, Opinions, Perceptions –Product, Design, MarketingWho is interacting with the whatkind of content (Paid/Owned)Competitor IntelligenceIdea dipsticksQuality and quantity of feedbackResonance of idea among largeraudience Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
  10. 10. “Done is better than perfect” Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra

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