Future of Reputation - Senjam Raj Sekhar, Vedanta at the IndiaSocial Summit 2012

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Senjam Raj Sekhar’s presentation on the Power Panel: Future of Reputation at the IndiaSocial Summit 2012

Senjam Raj Sekhar’s presentation on the Power Panel: Future of Reputation at the IndiaSocial Summit 2012

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Transcript

  • 1. Future of Reputation Senjam Raj Sekhar Director- Communications & Brand Vedanta Group @senjam
  • 2. Is social media the biggest arbiter of reputation today?
  • 3. Everybody is ‘taking a position’ today
  • 4. Orchestrated campaigns are driving agendas
  • 5. Everybody is under a microscope and some sections will always be ‘not happy’
  • 6. The essential building blocks of good reputation will remain the same
  • 7. In future, standalone ad/ PR/social media campaign will disappear
  • 8. Campaigns have to be transparent, engaging and evolving
  • 9. Thank you