Future of Reputation - Senjam Raj Sekhar, Vedanta at the IndiaSocial Summit 2012

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Senjam Raj Sekhar’s presentation on the Power Panel: Future of Reputation at the IndiaSocial Summit 2012

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Future of Reputation - Senjam Raj Sekhar, Vedanta at the IndiaSocial Summit 2012

  1. 1. Future of Reputation Senjam Raj Sekhar Director- Communications & Brand Vedanta Group @senjam
  2. 2. Is social media the biggest arbiter of reputation today?
  3. 3. Everybody is ‘taking a position’ today
  4. 4. Orchestrated campaigns are driving agendas
  5. 5. Everybody is under a microscope and some sections will always be ‘not happy’
  6. 6. The essential building blocks of good reputation will remain the same
  7. 7. In future, standalone ad/ PR/social media campaign will disappear
  8. 8. Campaigns have to be transparent, engaging and evolving
  9. 9. Thank you

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