Started to create milestones, we R. S. Market Research Solutions Private Limited marked our presence in the year 2008 and operates in the manufacturing/servicing of Product Placements, Focus Group Discussions, Personal Interveiws, Telephonic Inteviews, Ethnography Service since 3 years. Our quality services/products have always won us many appreciations from our clients. Our spontaneous performance and confident approach in offering the excellent range of Product Placements, Focus Group Discussions, Personal Interveiws, Telephonic Inteviews, Ethnography Service, Qualitative Market Research that has made us to deepen our roots in the market. We R. S. Market Research Solutions Private Limited breathe with the aim to satisfy our clients with our smart products/services. We are a unit of highly experienced professionals who all contribute best of their potentials to offer high efficiency.

1. Company Profile
Presented by:
RS Market Research Solutions Pvt. Ltd.
© 2012 RSMRS Ltd. All Rights Reserved - Privileged and Confidential

2. Presentation Plan
Introduction
Capabilities
Case Studies
Infrastructure
Resources
Clients

3. Your Global Research Partner…
Vision
We redefine challenges into opportunities to foster growth in the global
arena leveraging our strength and expertise
Mission
At RSMRS we are committed to provide dependable and quality
research solutions to all industry verticals. We shall endeavor to
provide our services in a comprehensive and cost-competitive manner
ensuring our Clients get superior returns on their investments

4. …Your Global Research Partner
• RSMRS is a versatile one stop shop Market Research firm that provides research & data collection services to its clients
worldwide
• The RSMRS team comprises of seasoned and qualified professionals with in-depth knowledge of market research tools
and techniques
• RSMRS has synergistic competencies and strategic tie-ups with companies across the world, thus providing single point
interface saving your time and money
RSMRS Value Proposition
Coverage Cost Quality & Productivity
• Research conducted worldwide • Value-for-money pricing based on • Extensive market research expertise
• 24 x 6 coverage our strong associations • Centralized monitoring mechanism
• Offer multilingual capabilities: More • 100% customized solutions • Stringent quality assurance norms
than 50 languages • Flexibility on country, methodology • Multi - industry / Multi - methodology
• Local ‘in-country’ knowledge sharing and type of projects knowledge & experience : High
• Strong working association • Reduces supervision time and effort Productivity

5. The Fact Sheet
Established in 2002
More than 200 Full Time Staff
Separate Cabins for CATI
More than 150 Computers / Laptops
Internet and LAN connectivity across offices
Geographical Presence – Across 45 major cities of India
Work Exposure - Across Industries
Executed more than 5000 Projects till now
Conducted more than 1000 Focus Groups in 2011
Conducted more than 650,000 Quantitative Interviews in 2011
Membership:

6. Presentation Plan
Introduction
Capabilities
Infrastructure
Resources
Clients

7. Our Offerings
Market Research
Customized Research Services
Field & Data Tab
Data Collection
Data Processing

8. Market Research

9. Why RSMRS
• Our core strength lies in the team of experienced professionals that includes consultants, researchers and ground
forces who are dexterous in undertaking quantitative, qualitative and business research
• Our goal is to keep the Clients’ requirements at the focal point and strive to give consumer and market insights that
facilitates effective decision making leading to fulfillment of their business objectives
• We offer customized solutions and have wide exposure to advertising research, consumer research, industrial research,
social and rural research, media research, census enumeration research, feasibility research, to name a few

10. Our Services…
We offer Clients a wide range of research solutions. Our specialization in providing customized qualitative and quantitative
research is backed by a team of experienced staff to offer accurate and authentic results. We offer end-to-end research
solutions, data collection and data tabs based on the requirements.
Qualitative Research
Qualitative research services offered by us are help our Clients to understand the world in which we live and why things are the
way they are. Our expert team are competent to unravel the social aspects of our world and seeks to answer questions about
particular human behaviour, how opinions and attitudes are formed, how people are influenced by the environment surrounding
them and behavioural differences between social groups
We offer a wide spectrum of solutions to address specific research requirements:
Focus groups New Product Development / pre launch studies Ad testing
Depth Interviews Brand image & equity Package testing
Triad / Diad U&A studies Product testing
Projective techniques Concept testing Segmentation study
Observations Ethnography

11. …Our Services
Quantitative Research
Quantitative research services offered by us are based on systematic and scientific research tools and techniques which have
been developed using mathematical and statistical knowledge. Our past rich experience of data crunching and analysis facilitates
the accuracy with which we derive inferences from data points and translate them into cues for formulating actionable courses
towards strategic business decision making by the Clients
We offer a wide spectrum of solutions to address specific research requirements:
 Face to Face Interviews New Product Development / pre launch studies Product testing
Self Completion Interviews Brand image & equity Price testing
Web Surveys U&A studies Tracking studies
CATI Customer / Vendor satisfaction Demand estimation studies
 Employee Satisfaction Sales Forecasting studies
Dealer / Retailer Performance evaluation Mystery Audits
Concept testing Automotive Clinics
Ad testing Market Feasibility Study
Package testing

12. Industries we have serviced
• Automotive • Retail
• Telecom • Footwear
• Pharmaceuticals & Healthcare • Media
• FMCG • Education
• BFSI • Real estate
• Rural & Social • Energy
• Consumer durables • Tobacco
• IT and ITES • Liquor
• Travel & Tourism • Infrastructure & Public transport

13. Field & Tab

14. Data Collection
Phone
CATI Interviews
Data Depth Interviews & Recruitment
Services
Panel Building & Verification
Web
Data
Collection Online Surveys
Panels
Survey
Programming
F2F
FGDs/Diads/Triads
IDIs/CAPI

15. Phone
CATI Interviewing Depth Interviews & Recruitment Panel Building & Verification
• International 75 seat CATI centre • Experienced interviewers
• Ability to verify respondents and
• Multi-lingual CATI team of 50 full- • Good domain knowledge and
authenticate existence
time interviewers probing skills
• 50,000+ English interviews and • Ability to engage respondents for • Ability to recruit from client panels
5,000+ multi-lingual interviews long discussions
(French/German/Spanish/Portugue • Provides complete panel
se etc) • Ability to recruit executives for
phone/F2F interviews with clients development and management
• All major languages/countries
solutions
covered • Ability to conduct & moderate
FGDs worldwide
• Ability to reach to B2C and B2B
respondents • Ability to conduct F2F interviews
across Asia
• All major industry verticals covered
• Analytics support for qualitative
• Impeccable project management data
• Stringent focus on quality & training • Provide transcription services
• Strong data security

16. Web
Online Surveys and Panels
• Large global panel partners providing access to millions of consumers, executives, physicians etc.
• Partner with best of the panel providers across the world
• Preferential pricing for client’s benefit
• Proof of credentials sought from each panel partner and stringent quality parameters
• Own programming capabilities
– Experienced programmers using Confirm IT and Kinesis
– Ability to handle complex branching, piping etc.
– Multimedia support (audio/video/flash)
– Complex quota management functionality
• Robust and secure hosting infrastructure
• Real-time reporting
• Impeccable project management

17. F2F
Traditional & Advanced F2F Methodologies
• Large global network of partners thus able to reach out to all types of respondents at different locations
• Partner with best of the field forces and presence
• Preferential pricing for client’s benefit
• Proof of credentials sought from each provider and stringent quality parameters (like call backs etc.)
• Own programming capabilities for CAPI
• Robust and secure hosting infrastructure
• Real-time reporting
• Impeccable project management

18. Data Services
Survey
Programming
Data Processing
Data Analytics
Services
Reporting
Data
Collection
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential

19. Data Services
• Latest tools – SPSS v17.0, Quantum •Expertise in all major MR techniques •Basic Charting
v5.8
–Data Reduction using Factor –Input 1: Your PPT template
• Data cleaning/validation using Excel/
Quantum Analysis
–Input 2: Data to be represented
• SPSS Tables & Quantum for complex –Cluster Analysis
tables –Input 3: Charting instructions
–Multi-Dimensional Scaling
–Flat ASCII/Multi-card data •Executive Reports
–Regression with Dummy
supported
–Two-level significance testing Dependent Variables –Input 1: Survey questionnaire &
–Pre/Post/Rim/Factor/Target –Conjoint Analysis data-file (SPSS etc.)
weighting –Decision Trees –Input 2: Survey background and
–Multi-response, grid tables and •Text Mining and Qualitative Analysis
reverse grids objectives
–Explore textual patterns
–Output in Excel, Word, PDF & Text –Input 3: Your analysis plan and
–Derive hypothesis for further
• Manual/Automatic verbatim coding PPT template
(Atlas.ti) testing
•Reports in PPT, MS Word and PDF
• Exhaustive quality guidelines –Understand emotion

20. Survey Programming and IT Applications
Data
Collection
Survey Programming
ConfirmIT
Survey
Programming Kinesis
Data Sawtooth
Services

21. Survey Programming
• Experienced programmers
• Ability to handle complex branching, piping etc.
• Multimedia support (audio/video/flash)
• All major languages supported
• Complex quota management functionality
Basic Link
Choice Based Conjoint (CBC)
Adaptive Conjoint Analysis (ACA)
Max Diff Conjoint
Adaptive Choice Based Conjoint (ACBC)

22. Presentation Plan
Introduction
Capabilities
Case Studies
Infrastructure
Resources
Clients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential

23. Our Offices
HQ: Delhi
Ludhiana BO
Lucknow BO
Ahmadabad BO
Kolkata RO
Mumbai RO
Hyderabad RO
Indore BO
Chennai RO
Bangalore BO
HQ: Head Quarter
RO: Regional Office
BO: Branch Office

24. Our Reach
NORTH EAST WEST SOUTH
New Delhi Kolkata Mumbai Bangalore
Lucknow Ranchi Ahmedabad Mangalore
Amritsar Patna Surat Chennai
Ludhiana Asansol Nagpur Hyderabad
Kanpur Guwahati Indore Kochi
Chandigarh Bhubneshwar Pune Vizag
Agra Raipur Bhopal Coimbatore
Meerut Muzzaffarpur Sholapur Vijaywada
Shimla Kolhapur Madurai
Patiala Navsari Guntur
Jammu Nasik
Allahabad
Jaipur
Panipat
Bareilly
Varanasi
Cities marked in RED are RSMRS own offices

25. Our One Way View Facility

26. Presentation Plan
Introduction
Capabilities
Case Studies
Infrastructure
Resources
Clients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential

27. Organization Structure
Research Division
Marketing Services Division
Business Associates
Quantitative Qualitative Secondary
Research Research Research
Qualitative &
HH & General Analysis & Report
Corporate
Operation Writing
Operation
Operation Division
Mumbai Kolkata Chennai Hyderabad
Regional Offices Regional Office Regional Office Regional Office

28. Management Team
Sanjeev Sharma, Founder & Business Head
He is a post graduate in Sales & Marketing from IMT Ghaziabad with an experience of over 15 years in the marketing
research industry. Supports the overall process of management and corporate decision making to ensure that the
organization maximizes the short, medium and long term growth. He is a hands on leader guiding his teams in sourcing,
managing and implementing business opportunities
Harsh Pandey, Managing Director
He has over 12 years of research experience and has worked with IMRB International and Greenfield Online in the past. He
is responsible for defining of annual goals and objectives. Further he looks after the implementation of operational policies,
devising and implementing of strategic plans, guiding the business teams and ensuring implementation of business plans
apart from managing day-to-day operations of the company

29. … Management Team
Inder S. Bisht, Director – Finance & Business Development
A qualified finance professional with more than 15 years of work experience in accounts, finance, treasury, auditing and
planning. He is a visionary of the potential growth and identification of investment opportunities. With expertise in Financial
Audits, IFRS, taxation, accounting practices in Indian GAAP and US GAAP and strategic financial planning,
He has worked with companies like IMRB International, TNS, Kelly Services. He has handled & helped in setting up entire
Finance & Accounts function for various organizations. He has also been responsible for finalization of books as per India
GAAP as well as US GAAP along with reasonably good knowledge on tax compliances such as TDS (Including filing
application u/s 197 to avail lower TDS rate), service tax, corporate tax etc. He looks after the finance, budget planning,
potential investment opportunities with the additional responsibility of business development
Ruchi Sharma, Director HR
She is an MBA from AIIMA, CME with an experience of more than 13 years in management. Develop and implement policies
and guidelines and ensure their compliance. Ensure effective human resources programs are developed and maintained to
support the strategic goals of the company (including recruiting, performance management, employee relations, and
compensation). Ensures availability of motivated and well trained staff for current and future needs.

30. Core Team…
Gaurav Srivastava, Group Account Director
He is an MBA in Marketing from Jhansi University, UP with an overall experience of more than 13 years in Market Research,
Strategic Planning, Project Management, Business Analysis and Business Development. Started career as faculty to
management students; carry 10 years of rich research industry experience set-off the journey with IMRB International. Highly
skilled in formulating strategies to exploit business opportunities and exposed to all facets of management consulting, he has
worked with Clients from different industry verticals like Automotive, Telecom, FMCG, Retail, Healthcare & Rural research,
Advertising & Promotions. Some of the prominent Client serviced are Honda Siel Cars, Ford Motors, M & M, Vodafone,
Aircel, MMTC, Relaxo Footwear, National Stock Exchange, Suzuki, Cargill Foods, Reliance Retail, DTC and Voice of
America
Rajesh Kumar, Group Account Director
He is an MBA in IT and Marketing from IP University, Delhi with an experience of more than 11 years. With main forte in
quantitative techniques he has worked on numerous projects related to product tests, blend tests, demand estimation
studies, usage and attitude studies and customer satisfaction surveys. He has worked with companies like ACNielsen, TNS,
Hansa Research and Unisys, and has gathered proficiency in data mining and analysis techniques. Handled projects for
Clients in diverse industry verticals like Automotives, FMCG, Cigarette, Banking & Finance, and Pharmaceuticals. Clients list
includes General Motors, Maruti Suzuki India, KFC, Pizza Hut, M & M, TVS Motors, Godfrey Phillips India, Citibank, HSBC,
American Express, Ranbaxy, Novo Nordisk and Abbott, Reliance Retail and Orient Fans

31. …Core Team
Anuj Mukherjee, Senior Consultant
A hard core marketer and researcher, Anuj straddles various roles. His deep insights oriented mind has helped many clients
in evolving compelling marketing strategies. He has worked on the client side as well and has helped shape many a path
breaking strategies. He has worked across various categories like FMCG, Finance, Insurance, Tobacco, IMFL etc. He has
earlier worked for leading research agencies like Nielsen, TNS & IMRB International. In his last engagement he was the VP
Marketing at Max New York Life Insurance, where he had set up the research vertical and was heading the same
Dimple Gupta, Senior Consultant
She is a qualified qualitative researcher with overall industry experience of 16 years, of which more than 11 years’
experience is in market research. Worked with IMRB International for 5 years and for TNS, India for 4 years. Headed the
International Division at TNS India and the key responsibilities included – research design and planning, client servicing,
resource and team planning and managing overall sourcing and implementation of projects
Atul Gupta, Director Operations
He has a rich experience of 14 years of MR operations . He had a long association with IMRB International, TNS Global. He
is instrumental in setting up reliable and core data collectors base in multi locations. Herein he spearheads the Operations
team with the prime aim of quality data delivery within schedule , also is the pivot for training and quality control

32. Manpower Strength
6 Researchers
A Dedicated & Experienced Team
2 Analysts
15 Project Managers
32 Field Executives
All Across Five Zones In India
157 Permanent Team Leaders
To handle the various segment studies
More than 200 Freelance
Supervisors
More than 1000 Freelance
Investigators

33. Presentation Plan
Introduction
Capabilities
Case Studies
Infrastructure
Resources
Clients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential

34. Few Recent Research Projects
MNYL •Various studies on new products feedback, IRDA changes acceptability etc.
Heritage •Brand equity and imagery in the minds of Consumers & retailers
•Assessing the feasibility of a K12 school in NCR
E&Y
•Assessing the present scenario of Diagnostic Centers across India
UA Consultants •Feasibility of an upcoming Adhesive brand in India
Qualtran •Opportunity evaluation for Low Voltage Switchgear brand
•Various studies on Usage & Awareness of FMCG brands like Sunsilk, Dove,
HUL Lifebuoy etc.
Akzo Nobel •Dealer & Customer Satisfaction & Feedback Study across India
IMT •Assessing the Impact of information Systems Implementation on Retail Industry
Cushman & Wakefield •Commercial Due Diligence for an insurance brand in Bangladesh

35. Prominent Projects…
Project Details Sample Centers
Price Sensitivity Analysis 7900 Metro & Mini-Metros
New Product Impact 3800 Metro & Mini-Metros
Customer Satisfaction (Automobile) 5900 Pan India - 104
Car Clinic REVA 400 New Delhi
Mystery Shopping 500 Pan India - 104
Agent Satisfaction Survey 1000 Pan India - 13
Customer Satisfaction Survey 1200 Pan India - 13
Brand awareness survey 5400 Pan India - 16
DTH Brand awareness survey 4300 Pan India - 14
Brand Awareness Study for Electronics & Electricals 12000 Metro & Mini-Metros
Brand Awareness & Usage Study of Soaps/ Hair Colour 600 Metro & Mini-Metros
Laparoscopic Surgeons & Distributors 15 New Delhi
Hemophilia (quantitative & qualitative) Doctors & Patients 125 Metros
Household Dental Census & Check-ups 50000 Metros
Dialysis (APD) Doctors 60 Tier 1 Towns
Diabetologists and Chemists 180 Pan India
Scientists study 6 Mumbai
Cardiologists 120 Pan India
Vaccination study (Doctors - Gynaecologists, Physicians) 80 Pan India
Building & Maintaining Panel of Insurance Consumers and Agents for a period of 2 years 2000 Pan India

36. …Prominent Projects
Project Details Sample Centers
Monthly Sales Tracking Study (PureIt Water Purifier) with Retail 20 Mumbai
Monthly Observational Study - Consumers (PureIt Water Purifier) at Retail 20 Mumbai
A Consumer Perception Study for two soap brands (Association) 400 Mumbai, Surat & Varanasi
Evaluating Retail Potential (Comprehensive Property Evaluation) 11 Tier 1 & 2 towns
Evaluating Retail Potential (Comprehensive Property Evaluation) 2 Metros
Feasibility Study of a Fairness cream in India (B2C; B2B) 750 Pan India
Competition Mapping ( for a chips brand) 1000 Pan India
Monthly Tracking Study to check the awareness of Tata Himalaya (Mineral Water) 150 Pan India
Mobile Phones Awareness Household Interviews 100000 Pan India - 16
Commercial Due Diligence of a Life Insurance Company (Across Branches) 120 Bangladesh
Assessing impact of ICT among Consumers, Employees, Suppliers & Retail 620 Metros
Feasibility Study for setting up of College & International Schools 7 Pan India
Feasibility of Wood coating & Adhesive Brand in India (B2B) 120 Pan India
Feasibility Studies of Retail, Residential Properties 15 Tier 1, 2 and 3 towns
Advertisement effectiveness feedback survey of consumer durables 600 Metros
Detailed Census of Power Looms in India 450000 Pan India - 140
General Store Shop Census 200000 Metros
Mapping the Spectators at the Stadiums - IPL 30000 59 Matches
Mapping all the Pan Shops 1000000 Pan India - 40
Sensory & Brand Name Test 2000 Metros, Tier 1

37. Our Esteemed Clients

38. Contact Us:
For Research Solutions:
Gaurav Srivastava
Rajesh Kumar
For Data Solutions:
Your Market Research Partner with One Stop Solution Harsh Pandey
Sanjeev Sharma
You can also write to us at : info@researchsolutionsindia.com
© 2012 RSMRS Ltd. All Rights Reserved - Privileged and Confidential www.rsmrs.com