Magazine Analysis
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Magazine Analysis

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Analysis of two different magazines chosen to suit my chosen genre. The analysis includes the front cover, contents page and double page spread.

Analysis of two different magazines chosen to suit my chosen genre. The analysis includes the front cover, contents page and double page spread.

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Magazine Analysis Presentation Transcript

  • 1. Magazine Analysis
  • 2. AimMy genre for my music magazine is going to be Rhythm and Blues (R&B). However I have decided toconcentrate on blues which is a genre which you would not normally associate with a target audienceof teenager/young adults 16-19 years old. From my research on the next two slides I have chosen aR&B magazine and a blues magazine. My aim is to create a magazine for my target audience by makingis young similar to the first magazine analyse (R&B called VIBE) but with the music genre of more Bluesfrom the second magazine analyse, Blues & Soul. I want to create a magazine with the genre of Blues (magazine on the right). However, making and designing it suitable and appealing for my target audience so its young (magazine on the left). Both these magazines are Blues & Soul (same magazine) but created to suit different audiences
  • 3. First Magazine Analysis
  • 4. The masthead in positioned above the artist. Connotations: Even though the mast head partially cover the artist head it still suggests that a large Gender both male and section of the articles content is going to be about the artist, James Morrison. It also suggests that the female. However magazine is a popular and well-known brand due to the fact that it is on top/in front of the artist. maybe more female due to the posture of the artist.Denotation: The masthead is white on top of Aged 41-55/56-70a black background in a sans serif font.Connotations: This particular magazine sticksto the theory that Roger Black came up withwhich is that only 3 colours should be used, It is normal for the western worldwhite, black and splash headlines in red. to read from the top left to the Connotations: The black background, which is bottom right this is why thesimple allows the red and white text to stand magazine is structured in a specificout as well as the sign, being the artist. And way with all the main textthe strandline beneath the masthead also positioned on the left side of thesupplies more information about the article and the artist positionedmagazine which helps viewer to establish more to the right, this way the lastwhether the magazine is right for them. thing the audience will read is the main selling point which is the artist ‘James Morrison’.Denotation: Splash headlines in red and textin white both in sans serif fontsConnotations: The splash headlines in redstand out to the viewer and give theaudience an insight in what the magazine is The boost picture or artist is positioned staring straight at the audience with Psychographics: Aspirers,about. This will help the audience decide his head leaning to the right with his eyes sharpened so they are a deep blue. Achievers and maybewhether magazine is right for them or not. Connotations: The artist has connotations as being maybe quite relaxed, laid TradionalistsThe text itself is in white and the red and back, this also makes the reader feel laid back and relaxed before going into Jicnars- the magazine is £3.95white text works we’ll against the black the magazine. In some ways the artist looks quite innocent or passionate every month so to afford thisbackground and doesn’t take the viewers with the deep blue eyes. However with the black background and stubble maybe the audience is well-paideyes away form the main selling point, the we still get a sense of masculinity and power and the red being strength and or on a descend wage maybeartist or the text itself. This also helps the confidence, from the splash headlines, “GOING ALL THE WAY”. Jicnars, B and C1audience identify the audience and themain articles with the magazine
  • 5. The background is simply white This means that any colour will draw the attention of the reader to it. This colour also works well as The masthead is placed in the at the top of it doesn’t take away the readers attention. The layout is almost in the page in the centre and is spread out the layout of a newspaper which gives the impression that the across the entire top of the page, it is alsoAt the top of the page beneath the magazine is to entertain and inform even though it is actual bold in white and capitalised behind a blackmasthead is highlighted using a simple purpose of the magazine is to subtly persuade giving the illusionblack frame around the text, this works background so it will instantly draw the that its purpose is to entertain.well as the viewer instantly is drawn to it readers attention. The colour also links withbecause it is highlighted. the colour scheme of a typical news paper linking to all the features within the contents. The contents is surprisingly quite small, however is placed down the left hand side, so the this is the first thing the viewer will see and read. The contents is The font with the content is very simple also set into 3 sections and again set in in sans serif font and in black, this may the layout of a typical newspaper. From also give the impression of laid back this we can assume that this is for similar to the layout of a news paper Tradionalists from the psychographics as genre. The headlines and sub headlines Tradionalists are people who think the also flow and are in a newspaper style past was better than today (keep things layout and this all flows, this will also the way they are)v gain the audiences’ attention and will lead them to the important information beneath. The use of a Drop cap also gives the impression of newspaper layout as this is more common in newspapers, this also draws the readers attention as it is enlarged, capitalised and bold. The way in which the text is laid out on the bottom is also very effective. The The text within the article is simply just designer has deliberately placed the subscription sheet at the bottom of the black. In a sans serif font again linking to page as this is the last thing the reader will see and read as it is normal for this similar layout of a newspaper, this the western world to read from the top left. This is done deliberately as this particular section is also set out into four is how the magazine makes money by trying to sell it to their audience this paragraphs not columns which are also gives the illusions that the magazine is to entertain as the important typical of magazines again linking to this information about the content is read first as it placed at the top and the layout of a newspaper genre. money making part is placed at the bottom so it is the last thing the viewer will see and read.
  • 6. The artist placed at the top left on The artist is positioned sat down, smiling, facing straight at the the double page spread takes up viewer, although the artist appears in a formal like suit because he half of the page, this works well as is sat down is suggest a more informal approach and this in ways the viewer will instantly get an makes the reader feel relaxed and at ease with the magazine. He Images of what appears to insight into the magazines content also wears a red suit this makes him stand out among the greys be an old band is pictured in before even reading as this will be and black in the article. black and white this links the first thing they will read and with the content o the see. previous slide with this old style maybe even newspaper layout and style. With the artists name being in red link to the artist who is also wearing red., with the rest of the text being in black it makes the masthead more dominant and With certain sections of noticeable as the the text in bold, spaced background is simply away from the columns just white and the text of text in black (pull is black and the images quotes) it attracts the are mostly in black and reader and allows them white . This will also to summarise what the help the audience text is about and find identify who the person part of the text they are or sign is and the more interested in. articles masthead is the name of the artistThe red line also helpthe audience establishthe start of the article Images are text wrapped in the middle of columns and text, thisand also links with the The columns are in rows of 3 a allows the viewer to almost have a break from all the text and addscolour scheme of red page. This well in making sure the colour to the article. It also helps the reader to summarise what haswhich signifies the text isn’t to bunched together. This been said in articles and also helps them to find parts of the articlemost important particular amount of columns will they might be more interested in. these images are also anchored asfeatures in the article. also be the same throughout the they are supplied with captions also helping and supplying magazine information to the reader.
  • 7. Second Magazine Analysis
  • 8. Denotation: The masthead is red with a white background in a sans serif font. Psychographics: Aspirers, and Achievers –Connotations: This particular magazine sticks to the theory that Roger Black came up with which is that only 3 colours should mainly targeted at a younger audiencebe used, white background, black masthead and text with red splash headlines. especially with the type of music being rap/R&B and with the language used such connotations of red with the positioning of the model/artist suggests energy, strength, power, determination especially as as ‘Aint’ which is slang commonly usedthe artist is facing straight in front almost at the viewer. The sans serif font is quite simple. However, the colour red within young people and splash headlinesuggesting bold and power, stands out this makes sense as this is the first thing the viewer will see. The white background, used which advertise rap artists.which is simple allows the red and black text to stand out as well as the sign, being the artist. Gender - More Female due to the masculine artist on the front The masthead is places above/ in JICNARS- D and E due to the young front of the artist audience aged between 16-19 Connotations: Although the masthead is in front of the artist it still suggests that a large section of the articles content is going to be about the artist, T.I. It also suggests that the Denotation: The sign or artist is places centre of magazine is a popular and well-known the magazine, facing directly in front almost at the brand due to the fact that the audience, with his head slightly tilted. The artist is masthead is placed in front of the in a formal suit with black and white, with a black artist. hat, glasses tie and blazer and white shirt. Connotations: The artist is dresses in a formalDenotation: Articles are in sans serif fonts in black with black tie suit, which suggest class, expense,splash headline in red. confidence, formal, sophistication, masculinity. This works well with the rest of the magazineConnotations: This particular magazine sticks to the theory using just black, white and red colour scheme.that Roger Black came up with which is that only 3 colours The artist is also placed behind the mastheadshould be used, white background, black masthead and which links well with the red pull quotestext with red splash headlines. The sub headlines are in particularly the word ‘secret’ maybe suggestingblack with pull quoted in vibrant red, and the copy (main that he is secretive or doesn’t like to be express feelings. This maybe why he has deliberately beentext of a story also does this. This particular colour scheme placed behind not in front of the masthead. It is normal for the western worldworks well with the sign (the artist) also being in black and to read from the top left to thewhite however, he still stand out. The red also works well bottom right this is why theagainst a simple white background, this works well as the magazine is structured in a specificred and black stand out and the viewer does not get waydistracted by the background, the focus is mainly on theheadline and artist (sign).
  • 9. The background is grey with a grey/blue The text within the article is simply just The title in the top right corner also works ‘V’ in the background. This means that black. However, the editor or designer well, even though the words are split up. any colour will draw the attention of the has deliberately blended in the text, but The title is bold in black and capitalised so it reader to it. This colour also works well still making it clear. This works well as as it doesn’t take the readers eyes of the the attention of the audience is on the will instantly draw the readers attention. main feature which is the artist and the main feature or selling point which is the The colour also links with the colour scheme contents itself. artist of greys and black but without taking the attention away from the masthead and these particular colours also have similar connotation of the artist as greys and blacks are traditionally seen as masculine. The artist is clearly making eye contact with the audience, this will instantly draw the audience to him and the The font with the content is very simple magazine. Thee artists looks quite stern, in sans serif font and in black, this may serious or even edgy, this maybe also give the impression of laid back reflective of what the audience can earn similar to the artists posture. This may if they continue to read and buy. also have been done so the attention of off the reader doesn’t get side tracked of the main feature being the artist. The headlines are also flowing, this will also gain the audiences’ attention and will lead them to the important information beneath.The artist or sign has his hand in his The way in which the text is laid out onpockets which gives the impression of the right hand side is also very effective. The artist himself is wearing a jacket This is the last thing the audience willrelaxed or laid back approach but also which clearly stands out, this will drawsuggests confidents. This will give the see because it is normal for the western the readers attention to him. He also has world to read from the top left. Howeveraudience a laid-back and relaxed what appears to be females hand acrossapproach with the magazine even because the title has been placed in the his shoulder holding a heart, this maybe top right the attention will instantly bethough his facial expressions suggests suggestive of the article about him whichstern and serious. drawn to this so the important will be a large section in the magazine. information will be read first and the The connotations of the colour red are main selling point and article will be last. romance, sexiness, power, strength and confidence which may all be suggestive of his personality.
  • 10. The banner of images a long the The models posture has connotations of innocence but top of the double page spread also also sexy with the connotations of red being sexy, works well, this in some ways gives strong, passionate and bold. The model also has her the reader an insight into the artist hands behind her back almost child-like but maybe also The artist wears a vibrant before they have read the text, a slight confidence. red dress which stands out this also breaks up the page from against the grey and black just being text. colour scheme in some ways clashes. The connotations of the colour red are strength, love, romance, passion, fire and sexy. These could all be reflective of her and what the article is about, as the article is about her. What she is wearing will also attract the reader as it fashionable and many people mainly female will be interested in celebrityWith the artists name fashion so this will attractbeing in blue and the mainly a female audience.main words or phrasesin the masthead beingin blue , with the rest ofthe text being in greymakes these particularword more dominantand noticeable as the With certainblue contrast against sections of thethe grey text and white text in bold,background. This will spaced away fromalso help the audience the columns ofidentify who the person text in black (pullor sign is and the quotes) it attractsarticles content, this is The model or artist has direct eye the reader andalso reinforced with contact with the audience. This will allows them topull quotes. help entice the reader into the article, summarise what The columns are in rows of 3 a the text is about page. This well in making sure the it also in some ways makes the reader feel relaxed as the artist looks relaxed. and find part of text isn’t to bunched together. This the text they are particular amount of columns will This photo also allows the texts to be almost broken, giving the reader a more interested also be the same throughout the in. magazine break from large amounts of text.