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The future of search
Phil Bradley
Online Information 2013
Social data trivia
• Facebook users have uploaded over a quarter
of a trillion photographs
• There are on average 500,000,...
• YouTube is more popular than cable television
• Twitter uses post between 400-600,000,000
tweets per day
• The volume of...
Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and
asking/an...
Social media in search
Summer of 2012
Autumn of 2012
March 2013
Me (website)
Me (Google+)
Me (weblog)
Me (Twitter)
Me (Slideshare)
Me (CILIP Website)
Baseball Player
Baseball ...
March 2013 page 2
Me (Pinterest)
Baseball Star
Baseball Star
Me (YouTube stream)
Me (Google+)
Images
Me (Other website)
Am...
http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216
Facebook results options
Google+
G+ Library communities
425 billion tweets archive, 4600,000,00 per day, index within 150
milliseconds
Pinterest
Social search engines
And more...
Your search engine!
And voice driven
Not forgetting...
So what does this all mean?
1993

2013
Wearable technology
Fundamental change in use and scale
PC Internet
• Static, shared, limited

Mobile Internet
• Moveable, personal,
extended ...
What happens...
• When we get contextual answers directly from
the search engine and don’t need the
website?
• When I’m mo...
What happens...
• When devices pick up clues on what interests
us by physical movements, or even eye
movements?
• When we ...
The future of
search is that
search won’t
exist
(because it will be everywhere)
Thank You!
• philipbradley@gmail
• http://www.philb.com
• @philbradley
• http://www.slideshare.net/philbradley
Credits
•
•
•
•
•
•
•
•

http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-johnroger...
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
Phil Bradley The future of Search
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Phil Bradley The future of Search

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Transcript of "Phil Bradley The future of Search"

  1. 1. The future of search Phil Bradley Online Information 2013
  2. 2. Social data trivia • Facebook users have uploaded over a quarter of a trillion photographs • There are on average 500,000,000 photographs uploaded per day. (Flickr users upload about 3.5 million per day) • Facebook users share 4.75 billion 'content items' per day, and this includes status updates, posts, comments, videos and of course photographs.
  3. 3. • YouTube is more popular than cable television • Twitter uses post between 400-600,000,000 tweets per day • The volume of infographics goes up by more than 1% per day • Mobile traffic is growing 1.5x per year and will maintain or accelerate this trajectory
  4. 4. Social Media activities • Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
  5. 5. Social media in search Summer of 2012
  6. 6. Autumn of 2012
  7. 7. March 2013 Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
  8. 8. March 2013 page 2 Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
  9. 9. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
  10. 10. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
  11. 11. http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216
  12. 12. Facebook results options
  13. 13. Google+
  14. 14. G+ Library communities
  15. 15. 425 billion tweets archive, 4600,000,00 per day, index within 150 milliseconds
  16. 16. Pinterest
  17. 17. Social search engines
  18. 18. And more...
  19. 19. Your search engine!
  20. 20. And voice driven
  21. 21. Not forgetting...
  22. 22. So what does this all mean?
  23. 23. 1993 2013
  24. 24. Wearable technology
  25. 25. Fundamental change in use and scale PC Internet • Static, shared, limited Mobile Internet • Moveable, personal, extended use • Web and site focus • Social, location, contextual, integrated, voice activated • 1.7 billion phones sold in 2012 • 250m PCs sold in 2012 • 1.6 billion in use • Search was individual and solitary • 3.2 billion in use • Search is social
  26. 26. What happens... • When we get contextual answers directly from the search engine and don’t need the website? • When I’m more interested in results produced by my friends and colleagues? • When my smartphone knows what I want based on where I am?
  27. 27. What happens... • When devices pick up clues on what interests us by physical movements, or even eye movements? • When we are recognised by devices in stores and libraries? • When search comes to us?
  28. 28. The future of search is that search won’t exist (because it will be everywhere)
  29. 29. Thank You! • philipbradley@gmail • http://www.philb.com • @philbradley • http://www.slideshare.net/philbradley
  30. 30. Credits • • • • • • • • http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-johnrogers-mc10/ http://www.dezeen.com/2013/03/23/up-activity-tracking-wristband-by-jawbone-launches-in-europe/ http://gajitz.com/cut-the-cord-wireless-wearable-mouse-prevents-rsi/ http://www.flickr.com/photos/crystaljingsr/ (question mark) http://www.businessinsider.com (graphs) http://i.imgur.com/nuUGHaY.jpg Tech 1993 v 2013 http://www.apple.com/ios/siri/ Siri image http://searchengineland.com/figz/wp-content/seloads/2013/05/Screenshot_5_21_13_10_51_PM-2.png Google voice search
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