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Platform Wars - Lucia Adams
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Platform Wars - Lucia Adams

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  • Transcript

    • 1. TextLucia Adams, digital development editor, The Times @lucia_adams
    • 2. Our Editions2010NewspaperWebsiteMobileePaper
    • 3. Our Editions2011NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phone
    • 4. Our Editions2012NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phoneAndroid tabletSamsung phone(Olympics app)BlackberryWindows 8
    • 5. Our Editions2012NewspaperWebsiteMobileePaperiPadKindleiPhoneAndroid phoneAndroid tabletSamsung phone(Olympics app)BlackberryWindows 8
    • 6. Everyone had anopinion...
    • 7. ...but we did itanyway
    • 8. The Times FT Telegraph Daily Mail Guardian Limited Free £2 free Free Free £ abroad access £4 17p 15p £5.19 £2.38 £4 £2.99 £2.85 weekly charges
    • 9. And noweveryone is The Times FT Telegraph Daily Mail Guardiancharging(on phones & Limited Web Freetablets) £2 free £ abroad Free Free access iPhone £4 17p 15p £5.19 £2.38 iPad £4 £2.99 £2.85 weekly charges
    • 10. 800000600000 Print Subs Digital Subs400000 Daily sales200000 0 2010 2011 2012
    • 11. Sales and subs 800000130,000 digital 600000subscribers Print Subs Digital Subs Daily sales170,000 print 400000subscribers 200000405,000 dailyprint sales 0 2010 2011 2012 Subscribers and editions sold
    • 12. 20Agedifferences: 15print vs Printdigital Percentage 10 Digitalsubscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74
    • 13. 20Agedifferences: 15print vs Printdigital Percentage 10 Digitalsubscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 Source: SkyIQ analysis of subscription data
    • 14. ?But whatdifferencedoes this allmake...
    • 15. The CycleCampaign
    • 16. The CycleCampaignHow readersshape the news
    • 17. The CycleCampaignvideo http://www.thetimes.co.uk/tto/public/cyclesafety/ article3565824.ece
    • 18. Experiencesreaders willkeep comingback for
    • 19. Givingreaders aglimpsebehind thescenes
    • 20. E-mailbulletins
    • 21. The Live Hub
    • 22. The Live HubCompanionscreen: changinghow readersexperience newsin real-time
    • 23. Text Text