Karen Blakeman - Personal Social Search

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  • 19/11/12 (c) Karen Blakeman 2012

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  • 1. Personalisation and socialisation of search: embrace the change Online Information 2012, Karen Blakeman, RBA Information Services karen.blakeman@rba.co.uk Twitter: @karenblakeman http://www.linkedin.com/in/karenb Slides available on authorSTREAM and Slideshare This presentation is licensed under a Creative Commons Attribution 3.0 License
  • 2. Garys Social Media Count | PERSONALIZE MEDIA :http://www.personalizemedia.com/garys-social-media-count/19/11/12 www.rba.co.uk 2
  • 3. 19/11/12 www.rba.co.uk 3
  • 4. Personalisation of results according to....LocationWhat you have searched on in the pastWhat you have looked at in the pastWhat others at your IP address have searched for and looked atNetworks you are logged intoWho is in your social networksLikes, +1s, blocked pages and sitesWhat you’ve shared with othersWhat others have sharedWhat you had for breakfast, is there an ‘r’ in the month, is there afull moon tonight.......19/11/12 www.rba.co.uk 4
  • 5. New How People Spend Their Time Online –Stephens Lighthousehttp://stephenslighthouse.com/2012/03/14/how-people-spend-their-tim19/11/12 www.rba.co.uk 5
  • 6. Investors Are Salivating Over Zuckerberg’s Plans ForSearch. Here’s Why | TechCrunchhttp://techcrunch.com/2012/09/16/faceboogle/19/11/12 www.rba.co.uk 6
  • 7. Google “.....we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "were more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.19/11/12 www.rba.co.uk 7
  • 8. Based on search and YouTube browsing activity Targeted advertising?!Basedonlocation Plus a long list of videos Effect of YouTube activity mentioned by people in my on web search? 19/11/12 Google+ circles www.rba.co.uk 8
  • 9. YouTube activity affects your web search Oi, Google! NO!! Videos occupy http://www.rba.co.uk/wordpres top 12 slots s/2012/10/18/oi-google-no/ Results from Chrome Incognito19/11/12 www.rba.co.uk 9
  • 10. Your connections affect your results
  • 11. 19/11/12 www.rba.co.uk 11
  • 12. Bing Relaunches, Features New Social Sidebarhttp://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-12072819/11/12 www.rba.co.uk 12
  • 13. 19/11/12 www.rba.co.uk 13
  • 14. Social and personalisation can be good Keep up with conferences What are people saying Focus on your interests Different perspective on a subject Pulls up information that may be buried way down your results list Use specialist search tools – follow Phil Bradley on Slideshare http://www.slideshare.net/philbradley Search within the network itself for best results, which means you must have an account19/11/12 www.rba.co.uk 14
  • 15. Topsy.com19/11/12 www.rba.co.uk 15
  • 16. Socialmention.com19/11/12 www.rba.co.uk 16
  • 17. Icerocket.com19/11/12 www.rba.co.uk 17
  • 18. 19/11/12 www.rba.co.uk 18
  • 19. 19/11/12 www.rba.co.uk 19
  • 20. Pinterest.com19/11/12 www.rba.co.uk 20
  • 21. http://search.twitter.com/ Tweetdeck http://www.tweetdeck.com/ Hootsuite http://hootsuite.com/ TwInbox - Use Twitter directly from Outlook http://www.techhit.com/TwInbox/twitter_p lugin_outlook.html Datasift http://datasift.com/ Gnip http://gnip.com/19/11/12 www.rba.co.uk 21
  • 22. http://visitmix.com/work/archivist-desktop/19/11/12 www.rba.co.uk 22
  • 23. Paper.li Scoop.it 19/11/12 www.rba.co.uk 23
  • 24. 19/11/12 www.rba.co.uk 24
  • 25. Need to break out of the social/personal filter bubble?Sign out of accounts, manage or switch off your search history,clear cookiesUse Chrome Incognito (but still knows your location)Firefox – Tools, Private BrowsingInternet Explorer – Tools, InPrivate BrowsingTry a search engine that does not track, for exampleDuckDuckGo.comPersonalisation and the use of social connections in search isnot a bad thing – learn how and when to use it to advantage19/11/12 www.rba.co.uk 25
  • 26. Personalisation and socialisation of search is here tostay. Embrace it - search is once more about peopleand sharing TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/19/11/12 www.rba.co.uk 26