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Unlikely Heroes of the Publishing
Revolution
John Peters
GSE Research
November 2013
www.gseresearch.com
Simple supply chain
SINGLE FORMAT – PRINTED BOOK
• Writer – publisher – printer – (wholesaler) – bookshop
- library

www.g...
Complexity and fragmentation
MULTI-FORMAT
Changes in supply chain power
dynamic – rise of Amazon
Disintermediation and the...
Some unlikely heroes
John Locke “2m copies and counting”
“Raise your expectations”
‘Creative’ approach to reviews (alleged...
Time for change?
"There are many futures, but only one status quo. That's why
conservatives usually agree, and radicals us...
Precedents
• Lack of precedents on sustainable/responsible business - a
'body of knowledge'.
• Plenty of research and idea...
Deconstructed books
•
•
•
•
•

Metadata (data about data) added at chapter level
Search up – browse down
vBook – construct...
Aftermarket for book content
• A book that no longer sells very many copies may have some
interesting and pertinent chapte...
Old economics of book publishing
• Sell a lot – trade paperbacks –
‘airport bookshops’
• Sell a few – but expensive
(textb...
New economics of book publishing
• Multi-format
• Multi-use
• Does it add to a ‘portfolio’?
• Multi-price:
Hardback – pape...
New (non-rational) economics of news
•
•
•
•
•
•
•
•

Free local (advertising funded)
Paid local/national in print (low co...
New (non-rational) economics of music

•
•
•
•
•
•
•

Free downloads
Paid-for downloads
Vinyl revival!
Paid-for CDs (occas...
Contacts
John Peters john.peters@gseresearch.com

Sustainable Organization Library www.gseresearch.com
Greenleaf Publishin...
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John Peters Unlikely Heroes of the Publishing Industry

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Transcript of "John Peters Unlikely Heroes of the Publishing Industry"

  1. 1. Unlikely Heroes of the Publishing Revolution John Peters GSE Research November 2013 www.gseresearch.com
  2. 2. Simple supply chain SINGLE FORMAT – PRINTED BOOK • Writer – publisher – printer – (wholesaler) – bookshop - library www.gseresearch.com
  3. 3. Complexity and fragmentation MULTI-FORMAT Changes in supply chain power dynamic – rise of Amazon Disintermediation and the rise of self-publishing New intermediaries POD eBooks www.gseresearch.com
  4. 4. Some unlikely heroes John Locke “2m copies and counting” “Raise your expectations” ‘Creative’ approach to reviews (allegedly) First million-selling self-published author Amanda Hocking – vampire fan fiction E. L. ‘50 shades’ James precursor 1.5m kindle books sold $2m contract with St Martins Press www.gseresearch.com
  5. 5. Time for change? "There are many futures, but only one status quo. That's why conservatives usually agree, and radicals usually argue" • Rigour has displaced relevance (in academic journals) • Need to seek an ecology of knowledge - enriching the knowledge ‘gene pool’ through diversity and unexpected outcomes. • We should not be a Victorian gentleman’s club. “Developing world countries need more and better managers in order to grow – not more economists; not even more engineers” Alfredo Paster, Prof of Economics, IESE Barcelona www.gseresearch.com
  6. 6. Precedents • Lack of precedents on sustainable/responsible business - a 'body of knowledge'. • Plenty of research and ideas on how to run a business well, how to manage people etc. • Plenty of philosophy or religion on how to lead a 'good life'. • Not too much on how to do both – a ‘right livelihood’. • But we are starting to create the body of knowledge. www.gseresearch.com
  7. 7. Deconstructed books • • • • • Metadata (data about data) added at chapter level Search up – browse down vBook – construct your own collection Buy (or rent) a chapter All Greenleaf books listed in SOL www.gseresearch.com
  8. 8. Aftermarket for book content • A book that no longer sells very many copies may have some interesting and pertinent chapters • Online collection makes all content free at the point of use, outside its original ‘wrapper’ • Most downloads are from search not browse • Will be interesting to see which chapters/papers seem to have enduring value • Allows access to a valuable paper even if the whole book is ‘obsolete’ • Brand new – no real data available for books (exists for journals) www.gseresearch.com
  9. 9. Old economics of book publishing • Sell a lot – trade paperbacks – ‘airport bookshops’ • Sell a few – but expensive (textbooks) • Profit per unit • Main price points: Hardback – paperback – remaindered – wholesale – retail www.gseresearch.com
  10. 10. New economics of book publishing • Multi-format • Multi-use • Does it add to a ‘portfolio’? • Multi-price: Hardback – paperback – remaindered – wholesale – retail - eBook (single user) – eBook (multi-user) – ePub – free – rent – chapter/article – collection Sounds confusing – and it is! New economics is not rational www.gseresearch.com
  11. 11. New (non-rational) economics of news • • • • • • • • Free local (advertising funded) Paid local/national in print (low cost) Free online (Guardian, Sun) Paid online (Times) App-delivered Timely (today’s paper is tomorrow’s fish and chip wrapper) Not timely – weekly news digest (Economist) (higher cost) London Time Out and Evening Standard – paid-for doesn’t work but free does (with many more copies printed) • Supplementation of the expensive journalist with the free/low-cost blogger • Social media (Twitter) as ‘news’ www.gseresearch.com
  12. 12. New (non-rational) economics of music • • • • • • • Free downloads Paid-for downloads Vinyl revival! Paid-for CDs (occasional free CDs) Pirated downloads (Rihanna, Ed Sheeran, Drake) Not pirated (Lady Gaga) The tour doesn’t promote the album – the album promotes the tour www.gseresearch.com
  13. 13. Contacts John Peters john.peters@gseresearch.com Sustainable Organization Library www.gseresearch.com Greenleaf Publishing www.greenleaf-publishing.com Leeds UK, Sheffield UK, Boston USA, Philadelphia USA, Delhi India, Chennai India www.gseresearch.com
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