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James Bennett CLA Search and Licence System
 

James Bennett CLA Search and Licence System

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    James Bennett CLA Search and Licence System James Bennett CLA Search and Licence System Presentation Transcript

    • CLA Search and License System Developed in Partnership with the Publishers Association James Bennett Product Development Manager Copyright Licensing Agency
    • CLA Search and License System Developed in Partnership with the Publishers Association James Bennett Product Development Manager Copyright Licensing Agency
    • About CLA • The Copyright Licensing Agency (CLA) is owned and directed by publishers (PLS) and authors (ALCS) • CLA sells collective licences to businesses and institutions which permit copying of limited extracts from books, journals and magazines • Plus post-hoc transactional licensing of press cuttings and document supply • Annual fee is distributed to rightsholders based on survey data from licensees • CLA distributed £67m to rightsholders in 2012/13 • Exploring new licensing models in the online environment
    • Digital copies of published content online SEARCH AND LICENSE Licensed reuse Copyright Infringement Piracy
    • CLA Website Republishing Licence Pilot • Permits licensees to post articles or extracts of copyright content on their own website • Opt-in • Publisher-set fee • One year’s online republication • Print and digital content • Magazines, journals and websites
    • CLA Search and Licence System • Managed service for participating publishers • Not for profit, content industry owned initiative • Developed from the Copyright Infringement Portal in partnership with the Publishers Association • Complementary approach to anti-piracy activities, offering a licensed solution (the Website Republishing Licence) where possible • Offers a means to legitimise inadvertent infringement online
    • Search and License – How it Works Searches using Google and Bing APIs for: • Copyright notices on press cuttings and document delivery e.g.: Coverage is reproduced under licence from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings), digital reproductions or forwarding is permitted except under licence... • Full text feeds (XML) from publishers • Free-to-view and subscription web page content • Custom text e.g. ‘download our latest press coverage’ (Full text is matched on a number of small extracts)
    • Search and License – How it Works Then: • Ranks results in order of closest match to search text • Checks against ‘white list’ of licensed sites • Saves date stamped copy of page and associated files Options for user: • • • • Send tailored email to site owner offering licence Track responses using article-specific email ID Trigger takedown procedure in event of non-compliance Full audit trail
    • Participate in Search and License • Currently analysing first results of pilot • Publisher participation needed – opt to extend your PLS mandate • Contact me if you want to get involved in this exciting new venture for CLA James Bennett James.bennett@cla.co.uk 07866 529174