Competitive email marketing intelligenceInboxVision Analyser We let you look inside the Inbox at how others use email marketing to grow their business InboxVision Analyser is a global searchable database of millions of B2B, B2C & Not-for-Profit email marketing campaigns
Three seconds to getnoticed INSIDE yourProspects & CustomersINBOXEvery day your prospects and customers’ inboxes are flooded with competitor emails. Theaverage B2B inbox receives 185 messages per day (67,525 messages annually); theaverage consumer receives 85 messages per day (31,025 messages annually). Typically,a commercial email has a maximum of just 7 seconds to make an impact - 3 seconds toget noticed and a further 4 seconds to generate a response. Getting your messagenoticed above the clutter is more critical than ever before. But to do this effectively youneed to know exactly what the competition is doing.The current way of measuring email success, using metrics such as deliverables, opensand clicks etc is no longer sufficient if you want to win the battle for the inbox. To gain thecompetitive advantage you must also measure creativity, design and content. Who’s sending what, when and how often?Up to date email marketing intelligence is the key to running a successful e-marketingcampaign. Knowing what messages your competitors are sending enables you to analyserival campaigns, make informed decisions on your own offers and take inspiration andideas from other email marketers.The speed and reach of email has revolutionised the way the world does business. Yetunlike conventional advertising, email marketing is extremely difficult to monitor because ituses ‘push’ technology - i.e. unlike websites or blogs, once it leaves the broadcast systemit disappears instantly from the internet into the inbox, rarely to be seen again. Email slipsin beneath the radar, and so far there has been no reliable way of getting an up-to-dateview of your industry’s e-marketing output.Every day businesses are sending out thousands of emails. But the only way to find outwhat they are emailing would be to sign up for every email subscription and then spendcountless hours going through them all to sift out the relevant information. An impossibletask - until now...
What is InboxVision Analyser?We do the email marketing research... so you don’t have toInboxVision Analyser is the revolutionary new email intelligence tool that enables you toview, analyse and compare email marketing messages across your industry in real time.It is the first service of its kind in the UK.The fast, easy and flexible way to find out what emails the leading players in yourindustry are sending outAt the heart of InboxVision Analyser is a vast, filterable database of B2B, B2C andNot-for-Profit email marketing campaigns. Every day our software tracks and analysesliterally thousands of global opt-in email marketing messages sent from leadingcompanies and top-tier brands across the UK, Ireland, the USA and Australia, monitoringemail campaigns from over 150,000 major brands and 30,000 leading companies -and growing daily. It enables you to track the leading brands in your sector and monitoryour competitors and channel partners with pinpoint precision, all from one intuitive, easy-to-use online portal. Stay on top of your market and WIN THE BATTLEFOR THE INBOXLook INSIDE the INBOX at how others are using email marketing. Our unique state-ofthe-art SaaS BI tool allows you to tap into the success and e-marketing know-how of othercompanies and make that critical ‘percentage point’ difference to give your emailcampaigns the competitive edge.
We recently asked our current beta userswhat they consider to be the mainbenefits of using InboxVision. Here theyare, in no particular order: Businesses and Not-for-Profit Organisations• Test breakthrough email marketing ideas• Increase email responses• Learn from the creative approaches of others• See who’s sending, what, when and how often• Monitor offers in important markets• Discover key trends• Track and monitor competitor emails• Overcome creative designer/copywriting block• Save time and money in planning and design of new campaigns• Identify new opportunities / product development,• Discover new affiliates to work with• Protect how our brands are used by third party organisations• Track and monitor our channel email communications• Justify strategy budgets to management /stakeholders• Create more engaging and effective campaigns – fast!• Reduce the cost of creating new campaigns• A quick way to find engaging subject line ideas• Analyse competitor incentives, CTAs, offers, subject lines• Reduce testing time• Competitive intelligence• Unlimited access to over 500,000++ leading brands and competitor email marketing messages (WOW – imagine having those at your fingertips!) Additional benefits for agencies• Win new business pitches by tapping in to the competitive intelligence• Grow our agency design services• Reduce studio /resource time• Gain competitive advantage over other agencies• Help grow agency revenues• Sell competitive intelligence services to our clients www.linkedin.com/company/inboxvision
Analyser is due for release end of 2nd Quarter 2011, register now to be kept in touchSee InboxVision in action – look inside our database now! Experience the awesome power of the email marketing intelligence that’s available at the click of a mouse, with thousands of different email messages segmented by industry, type and product! For an instant preview of InboxVision in action, visit www.inboxvision.com/sample_emails“Every now and then a new service comes along that can genuinely help with creatingeffective campaigns. Up until now we have been able to monitor other brands’ advertisingboth creatively and by expenditure. We can also watch and learn from what they aredoing on the social networks. But InboxVision has opened us up a whole new dimension.This new monitoring tool lets us see what brands are doing with their email campaigns.This is a revolution in the market. How better to learn and improve our own emailcommunication copy and strategy than by seeing what our clients’ competitors are doingand what they are doing most of and in real time. It won’t cut the sweat of our owncreativity, but it will show us some very good indicators.”John Starr, Managing Director, Clareville CommunicationsWinner B2B PR Agency of the Year and Runner up - Consumer PR Agency of theYear - Marketing Services AwardsCompany of the Year - BPMA Awards www.twitter.com/inboxvision www.facebook.com/inboxvision
How InboxVision Analyser will help you gain acompetitive advantage and grow your businessInboxVision Analyser is a global searchable database of millions of B2B & B2Cemail campaignsKeep one step ahead of the competition - 24/7/365InboxVision Analyser enables you to track, search and analyse your industry’s leadingcompanies and their brands along with your competitors’ email campaigns and gain acomplete 360 degree view of the email marketing activity in your sector, all from oneintuitive, easy-to-use online portal. It is a must-have tool for marketers, brand and productmanagers, marketing agencies, email service providers, affiliates and any business thatuses email marketing.View all the latest email marketing ideas, designs and content in your sector inreal-timeBy analysing the emails of the leading players in your industry, we do all the hard work foryou. Identify patterns and repetitions in email campaigns to establish what is – and whatisn’t – working. Study their key messaging, analyse offers, headlines, subject lines, copy,creative, product positioning, pricing structures and terms of business to gain a criticalinsight into their core marketing strategies. Discover the latest email marketing trends inreal-time as they happen and apply the best-of-breed ideas to your own campaigns.Search for and analyse key words, phrases and specified dataFor example, if you want to know whether a marketer has used the word ‘free’, mentioneda specific product in their emails or whether they collect demographic information atregistration, all you need do is check the stats. It’s simple, flexible and tailored to respondto the exact needs of your business.See only what you want to see and nothing moreInboxVision Analyser enables you to filter our email database by subject, date, Alexa rank,company, colour, subject, industry and more. View the time and day of the week an emailwas sent. Filter specific content – including cross-selling, up-selling, time-sensitive andspecial offers; gain an in-depth insight into how leading brands are integrating social mediachannels and apply this to your own campaigns. Look back at past email marketingactivity, including visual message comparisons, or run a competitive analysis of an emailcampaign over a specified period. Each filter can be saved for future use. You can alsoshare the filtered information and collaborate with your colleagues using our innovative“lightbox” facility.
View the email open-rates of the leading players in your industryIdentify the most successful offers in your marketplace. We link our email data to the Alexaweb ranking index, enabling you to see at a glance the open-rate of other marketers’ emailcampaigns by comparing broadcast times with spikes in traffic to the target website.Monitor and analyse your industry marketing calendarMonitor your industry’s seasonal e-marketing calendars – e.g. what promotions are theysending out for bank holidays, back to school, Mother’s Day, half term, Christmas - the listgoes on! Are they repeating the same or a similar offer from last year? Filter by industryand holiday date range.Enhanced email marketing intelligence for agenciesMarketing, PR, creative, digital and advertising agencies can use InboxVision Analyser towin new business pitches and up-sell in existing accounts – learn about prospectiveclients’ email strategies and compare their strengths and weaknesses with theircompetitors in the market. We guarantee they will be impressed and amazed by yourdepth of insight!Marketing insightInboxVision Tracker gives you an in-depth insight into your industry and your competitors’email marketing strategies including:• Headlines and offers• Calls to action• Recurring subject lines• Product pricing• Incentives and loyalty schemes• Email message designs• Broadcast timings and frequencies• Brand abuse
Some examples of how you can use AnalyserAnalyse the strategies of the leading players in your market•••••• sending out emails @ View and analyse the offers other marketers are using and monitor their tactics Identify the most successful offers by analysing Alexa web traffic stats associated with specific email campaign broadcasts Observe and react to your market sectors and competitors’ sales emails in real-time Enhance your email marketing strategy by learning how often other marketers are Compare and analyse different email approaches side-by-side Share the information and collaborate with your colleagues using our “lightbox” facilityKeyword surveillance tracking•• Observe when a sender mentions particular keywords – e.g. “Free delivery” from Amazon.com, etc Monitor and analyse changing email trends in your marketplace• Monitor specific product types• Discover new advertising and potential sponsorship opportunities and identify new affiliates• Monitor email campaigns sent from a specific “sending domain” regardless of IP addressCreative inspiration• Beat copywriting and designer’s block with fresh innovative ideas, cut down studio time, reduce briefing time and design costs• Tap into millions of real life emails including customer acquisition messages, up-sell and retention promotions, surveys and profiling e-shots• Find a steady source of engaging design and content ideas and new approaches• Find engaging new ideas for subject lines, CTAs, offers and incentivesChannel intelligence• Monitor the email marketing campaigns of your channel partners• Monitor the campaigns of your competitors’ channel partners• Monitor how your partners are using your corporate branding guidelines• Be alerted every time an email contains a link associated with a particular partner or affiliate• Discover new revenue streams by identifying other organisations’ partner networks• Identify new affiliates and potential sponsors
Protecting your brand• Protect your brand by monitoring how it is being used in email campaigns by authorised and unauthorised third parties• Be alerted every time your chosen brand is mentioned in third-party publications and/or in your own in-house emails• Analyse brand compliance and email quality to protect your brand• Take prompt action over the misuse of trademarks, taglines and brands What Industries are covered by Analyser?InboxVision Analyser currently monitors email marketing messages across 15 main marketsectors, covering B2B, B2C and Not-for-Profit email marketing intelligence. We subscribeto over 30,000 companies and 150,000 brands from the UK, Ireland, North America andAustralia. We are adding new brands and companies every day, so be sure to sign upfor our blog to keep updated: www.inboxvision.com/blogIn Retail & Apparel, for example, we currently track and analyse over 5,400 retailersincluding the top 500 e-retailers, the top100 UK retailers and we add hundreds moreretailers every month. In Technology we include the top 250 global software companiesand the top 100 technology companies. In Automotive we track and monitor the top 100motor manufactures. In Charities & Not for Profit we include the top 500 charities. InTravel, Tourism & Leisure we track and monitor the 500 top global leading hotel brands,the top 50 world airlines, the top Fortune 500 companies, the top 100 FTSE companiesand much more.We currently track and monitor email marketing campaigns in the following sectors:• Retail, Apparel & Wholesale• Automotive• Travel, Tourism & Leisure• Technology & Telecoms• Charities & Not-For-Profit• Marketing/digital/advertising/creative/design agencies• Business Services• Food & Beverage• Finance• Utilities, Power & Energy• Manufacturing• Healthcare, Medical & Pharmaceuticals• Entertainment & Sport
“I was genuinely impressed with this new product. In an age when email marketing isbecoming increasing difficult to gain results this product is ideal for perfecting the finerpoints of a company’s email strategy.Every company needs to keep an eye on their competitors; to learn from what they aredoing well (or not) and to keep competitive in the market. This monitoring tool allows youto do just that. You can see what offers and promotions are being sent out or new productsthat are being released and mould the positive factors into your own marketing strategy.I have previously tried to keep up with competitors’ email strategies but have never beenable to do it effectively or time efficiently. Using this monitoring tool overcomes both theseproblems; it organises the data in an easy to access system and cuts out the time thewhole process would have taken to do manually.”Will Russell, Company Director, Only Marketing Jobs,Winner of the “Best Specialist Job Board” at the NORAs 2010.SubscriptionSeize the competitive edge, stay on top of your market, deliver campaigns with that allimportant ‘X’ FACTOR and WIN THE BATTLE FOR THE INBOX!You can enjoy all the benefits of InboxVision Analyser now. Our annual subscription pricingplans are structured for you to take full advantage of our unique email marketing researchand intelligence, regardless of the size of your company and marketing team.To find out more about InboxVision Analyser, or for further information on how thisrevolutionary new SaaS BI tool can help you gain the advantage over your competition,call us on +44 (0) 845 450 8850 or email: firstname.lastname@example.orgVisit us online at www.inboxvision.com See InboxVision in action – look inside our database now! For an instant preview of InboxVision in action, visit www.inboxvision.com/sample_emails www.linkedin.com/company/inboxvision
See InboxVision in action – look inside our database now!Experience the awesome power of the email marketing intelligence that’s availableat the click of a mouse, with thousands of different email messages segmented by industry, type and product! For an instant preview of InboxVision in action, visit www.inboxvision.com/sample_emailsCompetitive Email Marketing Intelligence Reporting Service Don’t have time to do your own email marketing competitive analysis? Then letInboxVision’s team of highly skilled Email Marketing Analysts do it for you. For a monthly fee, we will track, monitor and analyse your chosen brands and provide you with a monthly, or quarterly report highlighting the key findings from your competitors’ email marketing campaigns. Respond instantly to threats and opportunities. Relax in the knowledge that you willalways have competitive email marketing intelligence at your finger tips to share with your stakeholders and justify your strategy and budgetary requirements. Contact our customer services team today on +44 (0) 845 450 8850 or email email@example.com to discuss your specific requirements. Make yourself look good, stay one step ahead of your competitors and never be caught off guard again! Become a PartnerWhy not partner with InboxVision? We offer various levels of partnerships opportunities tosuit every organisation, from simple referral partners to membership partners and resellerand integration partners. Learn more about becoming a partner by clicking on our “Partner with us” tab on www.inboxvision.com www.twitter.com/inboxvision www.facebook.com/inboxvision
Find & Follow us here:www.twitter.com/inboxvisionwww.facebook.com/inboxvisionwww.youtube.com/inboxvisionwww.linkedin.com/company/inboxvisionBlog: www.inboxvision.com/blogTel: (0) 845 450 8850Email: firstname.lastname@example.orgAddressInboxVision3 Parkview Business ParkCrockford LaneBasingstokeRG24 8NAUnited Kingdom Use our Competitive Insights to power your email programmeC 2011 InboxVision Ltd All Rights Reserved.