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Want to explode your web site traffic, engage your visitors and drive more sales? You may have heard that SEO copywriting - also called "writing for search engines" - is the secret to getting better search rankings. In the past, you may have thought this process was too technical to learn and outsourced your SEO copy needs. But now you can do it yourself - even if you're an "SEO newbie." New content optimization tools and strategies can help you create content that is both easier to discover by search engines and more compelling to read for your visitors.