Inbound Marketing   for beginners
Driving customers to your site byusing the tools of Marketing and          Social MediaGiving you Marketing Options that w...
To achieve your goal:
Win a network fight ✔
Simply improve ROI ✔
Lower Costs ✔
TekstReturn on Investment ✔
What isOutboundMarketing?
Newspapers    Television, Radio       BillboardsDirect Mail, Cold Calling    Email Spamming
For Dynasty fans
A little outdated
Boring
Generates higher costs
Simple steps inInbound Marketing?
Persona, Social Media Website, Blogging   SEO (Organic)Tracking , Sales Leads     (Long Tail)
Persona
Engineer, age: 45 - 50
Housewife, age: 35 - 45
Doctor, age: 35 - 50
Parents, age: 25 - 50
Office workers, age: 25 - 50
Social Media
Social Media Examiner
HubSpot
Website
Conversion Rate Experts
Dollar Shave Club
Blogging
BlueGlass
distilled
SEO
SeoMoz
unbounce
Introduction toContent Marketing
How do you come  up with great content 7 days a      week?
Tweeting, posting on your blog and adding Facebook wallposts force you to produce a lot of great copy, send plentyof messa...
Your content should be engaging, informative, relevant,accurate, timely - even amusing!
Providing your audience with the same content every daywill most likely make you lose the community engagementyou wanted i...
What to do when you have juststarted a social   presence?
Multimedia and Visuals
How to:
Use Existing Content
Use Other Platforms
Skills and recomendations Keep reading
Inbound Marketing for beginners
Inbound Marketing for beginners
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Inbound Marketing for beginners

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1. Idea
2. Why?
3. 800 million unique users visit YouTube each month
4. Information about the Internet Marketing Own pace Own time Easy format
5. Business Model
6. Blogeducational articles, videos, presentations
Product complete Audit Video Platform videos with Internet Marketing Trainings
7. Experience
8. Inbound Marketing Consulting and Training 10 years online marketing Fortune 500 companies
9. Live Training
10. Internet Marketing Articles
11. Execution
12. Verified Business Model
Faster validation, Easier emplementation New Target Groups Universities, B2B
13. inboundway.com
14. twitter.com/inboundwayfacebook.com/InboundWay

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Inbound Marketing for beginners

  1. 1. Inbound Marketing for beginners
  2. 2. Driving customers to your site byusing the tools of Marketing and Social MediaGiving you Marketing Options that will be cheaper than traditional advertising Driving greater ROI
  3. 3. To achieve your goal:
  4. 4. Win a network fight ✔
  5. 5. Simply improve ROI ✔
  6. 6. Lower Costs ✔
  7. 7. TekstReturn on Investment ✔
  8. 8. What isOutboundMarketing?
  9. 9. Newspapers Television, Radio BillboardsDirect Mail, Cold Calling Email Spamming
  10. 10. For Dynasty fans
  11. 11. A little outdated
  12. 12. Boring
  13. 13. Generates higher costs
  14. 14. Simple steps inInbound Marketing?
  15. 15. Persona, Social Media Website, Blogging SEO (Organic)Tracking , Sales Leads (Long Tail)
  16. 16. Persona
  17. 17. Engineer, age: 45 - 50
  18. 18. Housewife, age: 35 - 45
  19. 19. Doctor, age: 35 - 50
  20. 20. Parents, age: 25 - 50
  21. 21. Office workers, age: 25 - 50
  22. 22. Social Media
  23. 23. Social Media Examiner
  24. 24. HubSpot
  25. 25. Website
  26. 26. Conversion Rate Experts
  27. 27. Dollar Shave Club
  28. 28. Blogging
  29. 29. BlueGlass
  30. 30. distilled
  31. 31. SEO
  32. 32. SeoMoz
  33. 33. unbounce
  34. 34. Introduction toContent Marketing
  35. 35. How do you come up with great content 7 days a week?
  36. 36. Tweeting, posting on your blog and adding Facebook wallposts force you to produce a lot of great copy, send plentyof messages and keep your audience engaged.
  37. 37. Your content should be engaging, informative, relevant,accurate, timely - even amusing!
  38. 38. Providing your audience with the same content every daywill most likely make you lose the community engagementyou wanted in the first place.
  39. 39. What to do when you have juststarted a social presence?
  40. 40. Multimedia and Visuals
  41. 41. How to:
  42. 42. Use Existing Content
  43. 43. Use Other Platforms
  44. 44. Skills and recomendations Keep reading
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