Inbound Marketing for beginners

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Presentation Transcription.
1. Idea
2. Why?
3. 800 million unique users visit YouTube each month
4. Information about the Internet Marketing Own pace Own time Easy format
5. Business Model
6. Blogeducational articles, videos, presentations
Product complete Audit Video Platform videos with Internet Marketing Trainings
7. Experience
8. Inbound Marketing Consulting and Training 10 years online marketing Fortune 500 companies
9. Live Training
10. Internet Marketing Articles
11. Execution
12. Verified Business Model
Faster validation, Easier emplementation New Target Groups Universities, B2B
13. inboundway.com
14. twitter.com/inboundwayfacebook.com/InboundWay

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Transcript

  • 1. Inbound Marketing for beginners
  • 2. Driving customers to your site byusing the tools of Marketing and Social MediaGiving you Marketing Options that will be cheaper than traditional advertising Driving greater ROI
  • 3. To achieve your goal:
  • 4. Win a network fight ✔
  • 5. Simply improve ROI ✔
  • 6. Lower Costs ✔
  • 7. TekstReturn on Investment ✔
  • 8. What isOutboundMarketing?
  • 9. Newspapers Television, Radio BillboardsDirect Mail, Cold Calling Email Spamming
  • 10. For Dynasty fans
  • 11. A little outdated
  • 12. Boring
  • 13. Generates higher costs
  • 14. Simple steps inInbound Marketing?
  • 15. Persona, Social Media Website, Blogging SEO (Organic)Tracking , Sales Leads (Long Tail)
  • 16. Persona
  • 17. Engineer, age: 45 - 50
  • 18. Housewife, age: 35 - 45
  • 19. Doctor, age: 35 - 50
  • 20. Parents, age: 25 - 50
  • 21. Office workers, age: 25 - 50
  • 22. Social Media
  • 23. Social Media Examiner
  • 24. HubSpot
  • 25. Website
  • 26. Conversion Rate Experts
  • 27. Dollar Shave Club
  • 28. Blogging
  • 29. BlueGlass
  • 30. distilled
  • 31. SEO
  • 32. SeoMoz
  • 33. unbounce
  • 34. Introduction toContent Marketing
  • 35. How do you come up with great content 7 days a week?
  • 36. Tweeting, posting on your blog and adding Facebook wallposts force you to produce a lot of great copy, send plentyof messages and keep your audience engaged.
  • 37. Your content should be engaging, informative, relevant,accurate, timely - even amusing!
  • 38. Providing your audience with the same content every daywill most likely make you lose the community engagementyou wanted in the first place.
  • 39. What to do when you have juststarted a social presence?
  • 40. Multimedia and Visuals
  • 41. How to:
  • 42. Use Existing Content
  • 43. Use Other Platforms
  • 44. Skills and recomendations Keep reading