3 Ways to Use Social Media to Grow Your Business
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3 Ways to Use Social Media to Grow Your Business



A short presentation aimed at entrepreneurs and small business owners to help them understand how they can use social media to grow their business.

A short presentation aimed at entrepreneurs and small business owners to help them understand how they can use social media to grow their business.



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    3 Ways to Use Social Media to Grow Your Business 3 Ways to Use Social Media to Grow Your Business Presentation Transcript

    • 3 Ways to Grow Your Business With Social Media Mary Planding, FounderThursday, July 19, 2012 1
    • What is Social Media? • Collection of online services • That make it easy for individuals and organizations • To share information with each other • Publicly and privately • Both 1:1 and 1: MILLIONSThursday, July 19, 2012 2
    • Social Media ExamplesThursday, July 19, 2012 3
    • Search Engines #1 Source for Researching Purchases 80 60 40 Info Info Info 20 Advice Advice 0 in es dia lo gs ws m s ng e B Ne oru hE cial M nl ine F S e arc S o O Source: HubSpot, Science of Social Media ReportThursday, July 19, 2012 4
    • PAIN Decision Process Seeking answers Finding solutions Social Media Evaluating solutions Evaluating brands BuyingThursday, July 19, 2012 5
    • So what. Why Should I Care? • Get Found • Cultivate Evangelists • Develop Leadership • Drive Event Attendance Social Media Sharing • Product Development • Increase Sales Information • Customer Service • Reputation ManagementThursday, July 19, 2012 7
    • 3 Ways...Thursday, July 19, 2012 8
    • What is your #1 reason for using Social Media?Thursday, July 19, 2012 9
    • I want to: • Attract more web traffic • Stay top of mind with my customers • Capture leads • Product, service, marketing • Manage my online reputation ideas or strategies • Build a fanatically loyal following to do my selling for • Be seen as a thought / me industry / community leader • Convert leads into new • Get people to register / attend my event customers • Encourage repeat business • Handle customer service online • Develop press relationships • Other _____________________Thursday, July 19, 2012 10
    • The 3 Top Social Media Outlets / Channels / Networks* * These terms all mean the same thingThursday, July 19, 2012 11
    • Fascinate ➡FBers want to be entertained and informed • Share strong, genuine opinions on topics you’re passionate about -- keep it short • Post multiple times a day, but don’t overwhelm • Share your blogs, relevant videos (short), industry articles — whatever entertains and informs that’s relevant • Humor works, but keep it clean VIRTUAL PUBThursday, July 19, 2012 12
    • Be Generous ➡Linkers are looking for work • Share your (and others’) useful blog posts / articles / sites, videos, documents, presentations, podcasts, etc. • Answer LinkedIn questions • Join/participate/lead discussions in groups • Start a group of your own • Pass along job leads / make introductions / proactively write recommendations for your contacts • Solicit feedback, ask questions, listen/reply Virtual Trade ShowThursday, July 19, 2012 13
    • Novelty/Relevant Content ➡Active tweeters take pride in being the first to know something new and the first to share: News Junkies • Tweet news that could impact / excite / educate your followers—include links Tie the news to a blog post with your insights, tell them what to do • Ask provocative questions for genuine input • Retweet useful, relevant content for your followers • Answer others’ Tweets and direct messages SPEED DATING MEETS HNN TICKERThursday, July 19, 2012 14
    • #1 - Stay Focused On Your Goal Focus first on the social media outlet/channel that can best help you reach your goal — then branch out when you’re comfortable, see steady results and can take on more.Thursday, July 19, 2012 15
    • Thursday, July 19, 2012 16
    • The More Often You Blog The More Customers You GetThursday, July 19, 2012 17
    • #2 - Blog, Regularly • Start a blog (WordPress, Blogger, Tumblr, HubSpot), link it to your website (global navigation) • Blog once/week • Content? What keywords does your ideal buyer use in searches? • Write each post with one keyword in mind (<600 words per post) (title/headline, first 2 sentences, subheads) • Link to your web pages in your post, use keywordsThursday, July 19, 2012 18
    • Are You Blogging? If not, WHY not? WHEN will you start?Thursday, July 19, 2012 19
    • Do you...? • Answer questions via phone, • Use photos (before/after, email, in person product shots, events, etc.) in my business / on my website • Send articles / videos to educate clients / prospects • Speak/give presentations 1:1, groups, etc. • Create/repurpose info to use with clients/prospects • Am very opinionated and share my POV when asked • Keep a list of resources on my website and update it • Research / self-educate to stay on top of my profession • Facilitate introductionsThursday, July 19, 2012 21
    • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknThursday, July 19, 2012 22
    • #3 - SHARE WIDELY AND OFTENThursday, July 19, 2012 23
    • Let’s Talk TwitterThursday, July 19, 2012 24
    • The Lingo Twitterese Translation Short messages Tweet Send an update (<140 characters) A reposting of someone A compliment, similar to a “like” on ReTweet or RT else’s tweet Facebook Someone who uses Tweeter Twitter Ex: Handle Twitter Account User Name @MASSSantaCruz Subscribe to someone’s Their tweets show on Follow tweets follower’s feed Not required; only if relevant; Follow Back Subscribe back considered polite A public tweet sent from one Ex: @Reply Tweeter to another @TraMi thanks for the follow! Used to group tweets #RIPSteveJobs # (aka Hashtag) around an event or topic #RPMOpenHouse Tweets from those you follow show Stream Feed on your Tw home page A private tweet sent to Sent by using “message” box on Direct Message or DM another tweeter profile or tweeting: D USERNAMEThursday, July 19, 2012 25
    • Twitter-ing • Create a handle / Fill out profile / Customize background • General Orientation • Actions: • Send a public tweet / RT • Send a “private” tweet or DM (d username) • Find friends • Follow someone / Follow someone back • Comment on what others’ say • Answer someone (@username) • Monitor activity • Create a list / make it private / share it • Promote your “premium” content / special offersThursday, July 19, 2012 26
    • What to Tweet/RT? • An observation • What you’re reading / watching / professional events you’re going to or attending • Your content (article, eBook, cheatsheet, presentation, webinar, checklists) • Someone else’s content • Chat with someone • Promotion / Special Offer (sparingly)Thursday, July 19, 2012 27
    • Where’s Your Twitter Calendar? Su M Tu W Th F Sa Promote Cool Tweet 3 b- RT 5 Event at Chat with Tweet 3 b- my quotation posts updates Coliseum a follower posts workshop Promote Promote Tweet 3 b- Chat with RT 5 Tweet 3 b- Cool my my posts a follower articles posts quotation workshop workshop Promote Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b- my posts updates quotation posts a follower posts workshop Event at Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b- College posts updates quotation posts a follower postsThursday, July 19, 2012 28
    • My Content that I Can TweetThursday, July 19, 2012 29
    • People, Publications I Want to Find / FollowThursday, July 19, 2012 30
    • What Have I Read / Saw Lately That’s Interesting?Thursday, July 19, 2012 31
    • My Request Of You Subscribe via email to: inboundmarketingsquad.com /blog Read it! (Feedback welcomed.)Thursday, July 19, 2012 32