We implemented a plan to get more traffic.1) Developed an AMAZING SEO system. 2) Created educational videos. Our Youtube channel has over 900K views.3) Formed a strong social media presence . Facebook Page has 4200+ members.4) “Syndicated” our products across many other websites. (This is just the tip of the iceburg! If you want more informationon any of this, please talk to me after the show).
How to build your list:Have various opt in forms. Rotate them until you find a winner.
Example: “Win $100 Gift Cert” Newsletter Signups 2011 67/282 Newsletter signups converted to sale. That’s 23.8% conversion rate.
Key Concept: After we get a new lead, we try to get more detailed information about them so we can send them ONLY relevant information.This lowers our unsubscribe rate and creates happy, educated customers.Happy, educated customers love to buy stuff!
Cool Data I Dug Up 76K Unique in 2011 Roughly 2740 Opt Ins 457 Sales from these opt ins – 16.7% C.R That equals an estimated value of $23.02/email. Have built a list of almost 20K automotive enthusiasts. Sales are up over 500% since we started capturing & nurturing. Lesson: GET MORE OPT INS! How do you get more opt ins? 1) Get more traffic2) Perfect your offer
How has all this affected our business? Have built a list of almost 20K automotive enthusiasts. Sales are up over 500% Automation makes us seem like a much larger company and has allowed us to grow bigger without hiring a lot of people. We are having fun doing what we love.
What I Learned… Have a compelling lead magnet to get opt-ins Segment contact list three ways: Lead source Demographics Behaviors and interests Automate follow-up so no lead falls through the cracks Automation helps bubble up hot leads Killer content = higher conversions
What this means in “the big picture?” The better I get at marketing, the more people I can help! If any of you need help with your marketing or ecommerce strategy, let me know. How to get more help? http://www.stealthauto.com/marketing.aspx