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Hayden location based marketing -qr codes-mobile apps

by on Jun 24, 2011

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Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, ...

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

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