Hayden location based marketing -qr codes-mobile apps

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Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

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Hayden location based marketing -qr codes-mobile apps

  1. 1.
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  3. 3. humans are NOT designed to:<br />sit for long periods of time<br />stare at screens full of synthetic illumination<br />host prolonged conversations through text<br />
  4. 4. The Way We Roll…<br />
  5. 5.
  6. 6. Why QR Codes?<br />Consumers/”The Audience” doesn’t have to type or text!<br />Engage consumers on-the-go, on THEIR terms<br />Drive to mobile commerce sites, and digital experiences<br />Provide quick access to useful (RELEVANT!) information<br />Costs nothing to produce a QR Code!<br />
  7. 7. Sent from my shiny new iPhone, please excuse typos<br />
  8. 8. QR Codes: DO Believe the hype<br />
  9. 9.
  10. 10. Mobile Web &/Vs. Mobile Apps<br />Mobile Web:<br /><ul><li>Must have – mobile searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.</li></ul>Mobile Apps:<br /><ul><li>Good to have, if:
  11. 11. Utilitarian
  12. 12. Rotate/renew value frequently – content, offers, coupons…
  13. 13. In-store navigation, utility, deals…</li></li></ul><li>Out-of-Home (Outdoor/Billboards)<br />Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.<br />
  14. 14. Key Takeaways<br />Brevity rules the moment, in terms or connection + copy + call-to-action<br />Capitalize on natural, current behavior…be pragmatic with device capabilities<br />Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />Relevancy improves immediate conversion, AND creates WOM (Word-of-Mouth)<br />
  15. 15.
  16. 16. Thank YOU!<br />Tim Hayden<br />Tim@44Doors.com<br />@TheTimHayden<br />
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