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Hayden location based marketing -qr codes-mobile apps

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Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, …

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

Published in: Technology, Business

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Transcript

  • 1.
  • 2.
  • 3. humans are NOT designed to:
    sit for long periods of time
    stare at screens full of synthetic illumination
    host prolonged conversations through text
  • 4. The Way We Roll…
  • 5.
  • 6. Why QR Codes?
    Consumers/”The Audience” doesn’t have to type or text!
    Engage consumers on-the-go, on THEIR terms
    Drive to mobile commerce sites, and digital experiences
    Provide quick access to useful (RELEVANT!) information
    Costs nothing to produce a QR Code!
  • 7. Sent from my shiny new iPhone, please excuse typos
  • 8. QR Codes: DO Believe the hype
  • 9.
  • 10. Mobile Web &/Vs. Mobile Apps
    Mobile Web:
    • Must have – mobile searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.
    Mobile Apps:
    • Good to have, if:
    • 11. Utilitarian
    • 12. Rotate/renew value frequently – content, offers, coupons…
    • 13. In-store navigation, utility, deals…
  • Out-of-Home (Outdoor/Billboards)
    Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.
  • 14. Key Takeaways
    Brevity rules the moment, in terms or connection + copy + call-to-action
    Capitalize on natural, current behavior…be pragmatic with device capabilities
    Offer multiple channels from offline to online (QR Codes, URLs, SMS)
    Relevancy improves immediate conversion, AND creates WOM (Word-of-Mouth)
  • 15.
  • 16. Thank YOU!
    Tim Hayden
    Tim@44Doors.com
    @TheTimHayden