In today's business environment, marketers are doing more with less and are forced to make tough business decisions that help move company sales in the right direction. By partnering with sales to measure both the quantity and quality of digital marketing campaigns marketers can make changes as necessary, as campaigns are underway, to generate the best results. This session will cover how to create joint SLAs that create common language and goals, getting sales to honestly rate and call leads, how to use tools to grade, filter leads and nurture leads and ultimately how to analyze results of closing the sales and marketing loop. Marketing is only as good as Sales' last month - use data to ensure your team is delivering the best leads to meet your business goals.
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