Nashville HUG Deck 10/10/2013
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Nashville HUG Deck 10/10/2013

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This is the deck for the first Nashville HUG featuring the one and only Alan Perlman (Hubspot Academy Expert). We had a phenomenal time as he shared some new features for Hubspot's new COS.

This is the deck for the first Nashville HUG featuring the one and only Alan Perlman (Hubspot Academy Expert). We had a phenomenal time as he shared some new features for Hubspot's new COS.

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  • radical how much the sales process has changedback in the day, more about assymetric information, sales owned the relationshipnow, prospects have TONS of informationmuch of that sales process is "self-serve" - sales rep is involved much later in processCRM - helps the VP track salesSignals - helps the sales rep make sales (provides context, rich and solution-oriented discussion)signals runs right inside of your browser (gmail and outlook)close rate: call within a minute, hour and day - dramatic drop-offemails sent from salesforce, gmail & outlookPeople contact sales later. At least 57% of the buying process has already occurred before picking up the phone.

Nashville HUG Deck 10/10/2013 Presentation Transcript

  • 1. @NashHUG Nashville HubSpot User Group
  • 2. @NashHUG
  • 3. Share. Collaborate. Learn. Teach. Help. @NashHUG
  • 4. Future meetings. Ideas • Topics  Specific modules  Best practices  Segments • Workshops  Work in small teams on a specific project or module • Evaluations  Provide group feedback on websites or projects for members @NashHUG
  • 5. A closer look at the new COS! @NashHUG
  • 6. Special Guest Alan Perlman HubSpot Certification Program Manager Specs: @AlanPerlman Nashville Native! Likes: •Indian Food •Mountaineering •Travel •Entrepreneurship @NashHUG
  • 7. Nashville HUG October 10th, 2013 Alan Perlman Certification Program Manager @alanperlman
  • 8. 1 Introductions. 2 NEW: Social Inbox 3 NEW: Signals 4 NEW: COS 5 Questions AGENDA
  • 9. Enough about me. Who are you?
  • 10. SOCIAL INBOX
  • 11. HINT: It’s all about segmentation.
  • 12. Focus on your business goals. Monitor the right terms. Segment your audience. Personalize your responses. SOCIAL MONITORING BEST PRACTICES
  • 13. Problem: You’re having a hard time getting the right visitors to your site so they can become leads. Solution: Monitor Twitter for mentions problems your product/service solves. Answer their questions and solve their problems to identify yourself as a thought leader in your industry. SOCIAL MEDIA MONITORING USE CASE #1
  • 14. SOCIAL MEDIA MONITORING USE CASE #1
  • 15. Problem: You’re having a hard time moving leads through the buying process from subscriber to marketing qualified or sales qualified leads. Solution: Create a Contacts List of subscribers or other leads of interest, then monitor that list for mentions of your relevant keywords. When chatter arises, respond using your industry knowledge! SOCIAL MEDIA MONITORING USE CASE #2
  • 16. SOCIAL MEDIA MONITORING USE CASE #2
  • 17. SOCIAL MEDIA MONITORING USE CASE #3
  • 18. SOCIAL INBOX CLASS & WORKSHOP
  • 19. See who opens your emails.
  • 20. See who is on your site in real time.
  • 21. getsignals.com
  • 22. CONTENT OPTIMIZATION SYSTEM
  • 23. WHAT IS THE COS? QUESTION 1
  • 24. WHAT IS THE COS? The Content Optimization System (COS) is the first integrated content system to recognize the unique needs of visitors and optimize content for each viewer. It is mobile-optimized out-of-the-box, fully integrated with every marketing channel, and adaptive to the changing needs of leads and customers.
  • 25. WHAT IS RESPONSIVE DESIGN? QUESTION 2
  • 26. WHAT IS RESPONSIVE DESIGN? Responsive websites are designed to automatically display correctly, regardless of the user’s screen size. According to Google, more people now access the Internet via mobile devices than with traditional computers, so site responsiveness is paramount. Templates built with the COS Layout Builder are responsive from the start.
  • 27. WHAT IS SMART CONTENT? QUESTION 3
  • 28. WHAT IS SMART CONTENT? Smart Content is a remarkable new HubSpot feature, allowing the creation of site content that changes based on the visitor. Want your leads to see a different page than your customers? Smart Content can do that, and more. Templates built for the COS are Smart Content ready.
  • 29. EXAMPLE 1: NANTUCKET ANGLER thenantucketangler.com
  • 30. erecruit.com EXAMPLE 2: ERECRUIT
  • 31. magellanjets.com EXAMPLE 3: MAGELLAN JETS
  • 32. CONTENT OPTIMIZATION SYSTEM Check out the Update Center in Settings for options
  • 33. INBOUND EXPERIENCE
  • 34. THANK YOU.
  • 35. Connect with Us! @NashHUG @NashHUG http://linkd.in/1grXg6I
  • 36. Next Meeting! @NashHUG Date: November 13, 2013 Time: 6:00pm – 8:00pm Where: IMA 521 8th Ave South, #102 Nashville, TN 37203 Topic: TBD RSVP: http://bit.ly/16mud2R
  • 37. @NashHUG