…………….……………………………..How to Grow Your Limo Biz Online
AGENDA      1……   1.         Introduction……       s.   2     What is Inbound Marketing…….   3     Blogging & SEO…….   4   ...
bill faeth                                • Founder of Inbound Marketing                                  Agents          ...
Please type your questions into the           chat section of the webinar           orQuestion   Send a Tweet to:         ...
what isinbound marketing?
Content    Offer            Social                                      Blog                 Website            Email     ...
Inbound Marketing Funnel        Traffic                      Traffic         Lead              Analyze             Leads  ...
Blogging   SEO
I Can’t Write a Blog!
Answer Customer Questions• How do I book a                 • Best practices of a great  limousine?                        ...
Bloggingis the keyto………..
SEO Benefits of Blogging
feeds social media                 and      attracts links
The Power          ofSocial Media
Failure to respond via      social channels can      lead to up to a 15%      increase in churn rate      for existing cus...
Driving Facebook Value       Discovery      Consumption       Conversion       Amplification
1   Traffic Generation                         Drive traffic from Twitter by posting engaging content                     ...
1. Traffic Generation: Google+ also does well with visual   content, video content, and highly shareable content.2. Hangou...
1.Reviews2.Discovery3.Amplification4.Social Proof
LinkedIn Generates Leads!
#1                                 #3                                      #4 #21. From your home page Click   the drop do...
Maximize your 50 Groups Target Groups that match      your growth strategy    Never post more than 1article per day into a...
Resources for Social Media  Tutorials:  • Screen Cast: How to Target Leads via LinkedIn Groups  Articles:  • 7 Ways to Cru...
Thank You!                         www.InboundMarketingAgents.comRequest a Free Inbound            Get free daily updates ...
How to Grow Your Limo Biz Online
How to Grow Your Limo Biz Online
How to Grow Your Limo Biz Online
How to Grow Your Limo Biz Online
How to Grow Your Limo Biz Online
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How to Grow Your Limo Biz Online

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  • How to Grow Your Limo Biz Online

    1. 1. …………….……………………………..How to Grow Your Limo Biz Online
    2. 2. AGENDA 1…… 1. Introduction…… s. 2 What is Inbound Marketing……. 3 Blogging & SEO……. 4 The Power of Social Media…… 5 Why You Need
    3. 3. bill faeth • Founder of Inbound Marketing Agents • Certified Inbound Marketing Specialist with Honors @inboundagen • Founder of Silver Oak t Transportation • Former Chief Strategy Officer at Grand Avenue Transportation sam mallikarjunan • Head of Experimental Marketing at HubSpot • Former Chief Marketing Officer at cheaphumidors.com@mallikarjunan • Ecommerce and social media expert
    4. 4. Please type your questions into the chat section of the webinar orQuestion Send a Tweet to: Bill Faeth s @InboundAgent Sam Mallikarjunan @Mallikarjunan
    5. 5. what isinbound marketing?
    6. 6. Content Offer Social Blog Website Email Media• Checklist • LinkedIn • Answer • More pages • #1 in Leads• Whitepaper • Twitter questions • Don’t sell • 2-3 CTA’s• eBook • Facebook • Best practices • Optimize • Value Add • Executive travel • Weddings
    7. 7. Inbound Marketing Funnel Traffic Traffic Lead Analyze Leads s Custome Customer rs s
    8. 8. Blogging SEO
    9. 9. I Can’t Write a Blog!
    10. 10. Answer Customer Questions• How do I book a • Best practices of a great limousine? chauffeur• Where do I meet my • Top 5 (insert city) wedding chauffeur at the airport? venues• Business Travel: Renting a • 7 things bride’s should ask car vs. using a car service before booking a limo• Who is the top wedding • (insert city) Prom Limo: limo service in (insert city) Questions every parent should
    11. 11. Bloggingis the keyto………..
    12. 12. SEO Benefits of Blogging
    13. 13. feeds social media and attracts links
    14. 14. The Power ofSocial Media
    15. 15. Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers - Gartner#inbound12
    16. 16. Driving Facebook Value Discovery Consumption Conversion Amplification
    17. 17. 1 Traffic Generation Drive traffic from Twitter by posting engaging content for your followers to consume2 Prospecting + Social proof Monitor keywords to find potential sales prospects and leverage social coverage by others3 Nurturing Connect your online lead generation to your social media and nurture prospects in a medium where they’re more responsive4 Search Optimization The number of tweets that a page or domain receives positively impacts it’s authority in search engines5 Customer Service Monitor branded terms and put “social media fire” out with “social media water”
    18. 18. 1. Traffic Generation: Google+ also does well with visual content, video content, and highly shareable content.2. Hangouts: Hangouts are cool, fun ways to gather small groups of people to chat and engage.3. Nurture LTV: Google+ has the richest peer-to-peer engagement tools, so empower your best evangelists.4. Web SEO: Use Google+ more for engagement with +1’s and less focus on amplification. Facebook has people programmed to “like” things.5. Local SEO: If you have a physical presence, local SEO is key and Places has been replaced by Google+
    19. 19. 1.Reviews2.Discovery3.Amplification4.Social Proof
    20. 20. LinkedIn Generates Leads!
    21. 21. #1 #3 #4 #21. From your home page Click the drop down button on the search bar2. Select “Groups”3. Type in your search term4. Click the search button
    22. 22. Maximize your 50 Groups Target Groups that match your growth strategy Never post more than 1article per day into a GroupAlways reply to comments
    23. 23. Resources for Social Media Tutorials: • Screen Cast: How to Target Leads via LinkedIn Groups Articles: • 7 Ways to Crush Your Competitors with Inbound Marketing • Social Media Monitoring in Less Than 20 Mins Per Day • 4 Quick Tips to optimize Your LinkedIn Profile for SEO • How to Create a Social Media Strategy for Your Business Download Guide eBook: • 6 Secrets to Effective Websites
    24. 24. Thank You! www.InboundMarketingAgents.comRequest a Free Inbound Get free daily updates on Let’s connect at the SocialMarketing Assessment Inbound Marketing and Media Lounge and don’tat the link below… Social Media best practices forget about our seminar onhttp://bit.ly/zO0mIK at the link below. Thursday at 9:45AM. http://bit.ly/JzDHau
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