SOCIAL MEDIA WORLD OF MOUTH4REACH A NEW AUDIENCEBUILD YOUR COMMUNITYTHE GOLDEN TICKET >> ROI
POWER STATS: FACEBOOK42% of businesses sayFacebook is critical orimportant to their success(Hubspot)“There are one billion posts perday made on Facebook. Theaverage user spends nearly 7 hoursper month on the socialnetworking site, and one out ofevery five page views on theInternet is on Facebook.” (Visual.ly)90% of small businessesare on Facebook, androughly two-thirds postmore than once per week.(Leaders West)80% of Americans usingsocial media prefer to useFacebook for interactingwith brands. (Hubspot)590% 42% 80% 7hrs
THE FACEBOOK EFFECTHaving a strong Facebook presence places your business at the forefront of theseconversations and provides a venue for your customers to publicly recommend your brandto their network of friends and connections.1.11 BILLION MONTHLY ACTIVE USERS &655 MILLIONDAILY ACTIVE USERS6
MORE THAN 245.2 MILLION INTERNET USERS IN THE U.S.158.9 MILLION OF THOSE USERS ARE ON FACEBOOK(WWW.NEWMEDIATRENDWATCH.COM)OBSESSED WITH FACEBOOK7
IMAGES & SPECIFICS9Profile Picture:Use Brand LogoCover Photo:851 x 315 pixelsCover photoAlbums - photos ofbehind the scenesProfile pictureContentConnect on back endTabsSocial app integrationsResponsivenessTaggingEngagementAbout Me, companyaddress, contact info
SETTING UP TABS10Tabs store more information about yourcompany—you can feature videos, links tooffers, etc.Only four are immediately visible on thepage, so decide which products or servicesare the most important and place them inthese tabsIf you use applications like Pinterest, theywill show up automatically in your tabsYou can also create custom tabs specificfor your business—many online tutorialswill show you how to do this
STRATEGY12Your posts should be structured with the followingquestions in mind:What demographic are you targeting?When are the best times to post for my audience?What sort of things do you want your company to beknown for?Don’t just post all company-specific content.Going off-topic can also do a lot of good:“Try to get those silent types to engage with you by varying your content,by trying to appeal to their passion points beyond just the topics yourbrand is comfortable with discussing… Just asking your fans what theirfavorite Olympic sport can inspire people to participate and root for thesport of their choice.”--Ekaterina Walter,Social Innovator, Intel
CONTENT13Keep updates short so they’re easy to read; 100characters or fewer is idealUse directive words to encourage interaction: Thingslike “Tell us,” “Comment,” and “Post,” have been foundto be the most successfulAsk questions at the end of some of your posts, i.e.“Spring cleaning time at the office—what cleaningchore do you hate most?” Posts with questions at theend do 15% better than posts with questions at thebeginning. (Social Media Examiner)
ENGAGEMENT14Fan Like (Social Plugin)on Brand SiteFans WallFriends News Feed
ENCOURAGE STAFF TO INTERACT15YOUR STAFF IS YOUR MOSTVALUABLE RESOURCE FORINTERACTING WITH YOURSOCIAL MEDIA NETWORKS.THEY ARE YOUR INTERNALBRAND EVANGELISTS.
SO… HOW DO YOU IMPROVE YOURPAGE’S EDGERANK?TIP: Overall, people engage with pages most from 9pm-10pm (18-24 year old demographic).1. Keep it short203. Ask for what you want.2. Be visual. 5. Be Timely.4. Post daily.6. Be relevant.
HOST A FACEBOOK CHAT Advertise the exact time and day the chat will takeplace; at the specified time, post a picture advertisingthe chat. Users may then comment on the photo askingquestions, to which you’ll respond accordingly. Easy and low-key way for you to interact with yourcustomers Be sure to promote chats heavily: on your Facebook,newsletters, etc. Utilize facebook ads & sponsored stories to promote Example: (Insert Hubspot)21
INVITE YOUR CONTACTSAdmins of Pages with less than 5,000likes can import their email lists andinvite them to like their page. You cannow upload a file containing your emailcontacts and Facebook will securelyimport them.To suggest your Page to your contacts,open your Admin Panel, click BuildAudience and select Import EmailContacts under “Other Tools”. Makesure you’ve saved your contacts (emailsonly) in a CSV format. *Max 5,000contacts supported.Once you’ve selected your file,Facebook will automatically populate acustom invitation sent directly fromyour business page, enticing yourcontacts to connect with your brandPage.1. GO TO PAGE 2. LOCATE FILE 3. UPLOAD & INVITE22