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Social media marketing


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Social Media Marketing Training at Inbound Marketing Workshop 2011

Social Media Marketing Training at Inbound Marketing Workshop 2011

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  • 1. Social Media Marketing
    Bandung - April 30th, 2011
  • 2. Agenda
    The Basic of Social Media
    Brand monitoring
    Facebook Groups and Facebook Pages
    Twitter Experiences
    Blogging for Business
    Location Based Application
    Take Away Tips
    Success Story
  • 3. Me.di.a
    Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
  • 4. The Social Media
  • 5. “Social Media is about sociology and psychology more than technology.” –
    Brian Solis
  • 6. Social Media for Business
    • Create connections and build relationships
    • Improve search engine rankings which generates website traffic,
    inbound links and leads
    • Establish you and your team as thought leaders and innovators
    • Manage your brand and reputation online
    • Grow smarter and faster than your competitors
  • 7. Audience
    Audience Segments
    • Customers
    • Prospects
    • Employees
    • Committee Members
    • Suppliers/vendors/affiliates
    Key Questions
    • Their goals and aspirations?
    • Their problems?
    • How do they get their answers?
    • How can you reach them?
    • What’s important to them?
    • What words and phrases do
    they use?
    • What sort of images and
    multimedia appeals to them?
  • 8. Way to use social media
    • Listening - using social media as “real time”
    research and gaining insights from listening to customers
    • Talking - using conversations with customers to
    promote products or services
    • Energizing - building brand stewardship; and
    identifying enthusiastic customers and using them to persuade others
    • Supporting - making it possible for customers to
    help each other
    • Embracing - turning customers into a resource for
  • 9. Brand Monitoring
    Google News Alert
    Search Stream on Twitter
    Social Mention
  • 10.
  • 11.
  • 12. Facebook Pages
    Public profile
    Ability to add application on Facebook
    No fans limit
  • 13.
  • 14.
  • 15. Tools
  • 16.
  • 17. Why Blog
    Generate sales
    Customer relation
  • 18. Identify Target Market
  • 19. Writing for your personas DOES NOT mean writing about the products and services you sell them
    Write about the things they want to learn about
  • 20. Platform
  • 21. Location Based Application
  • 22. GLOCAL
    think global, act local
  • 23.
  • 24.
  • 25. Take Away Tips
  • 26. Be a Connector
    • Connectors are the people that introduce you to others
    • Most powerful in a social network
    • Give without expecting to receive anything back
    • Don’t just promote you, promote others and they will
    promote you which is MUCH MORE powerful
  • 27. Go Where Your Audience Is Already
    • Most of your audience is already online
    • Almost all are in big networks (e.g. Facebook)
    • Many are on niche focused networks as well
    • You would never send marketing materials untargeted
  • 28. Add Value
    Do you have any materials like the following?:
    • Company information, brochures, web site, sales sheets
    Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog
    • Photos and videos related to sales, training and products
    Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog
    • Articles, news and press releases, events, newsletters
    Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch
    • Presentations for training, marketing, sales and service
    Put it here: Slideshare, YouTube
  • 29. Success Story
  • 30.
  • 31.
  • 32. And many more ....
    If the can do that
    How about you?
  • 33. RidhoPutradiS’Gara
    Inbound Marketing Indonesia