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Online advertising

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  • 1. Online Advertising
    Preface
  • 2. SEM (Search Engine Marketing)
    What
    Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.
    Who
    Everyone or business owner who has websites.
    Where
    Google Adwords
    Yahoo Small Business
    Bing Advertising
    etc.
  • 3. When
    - Low amount of visitor
    - Low amount of quality visitor
    Why
    - search engine is #1 reference on the internet
    - 70% of website visitor came from search engine
    - 60% of these visit converted to sales
  • 4. How
    Eg.
  • 5. Social Ads
  • 6. Facebook Social Ads
    What
    Facebook is the largest social networking site. It has more than 500 M users and growing.
    Facebook Social Ads is ads running in Facebook.
    Who
    Anyone or business owners that in need of huge exposure.
    Where
    The ads will be shown in almost all Facebook pages.
  • 7. Why
    - 500 M users
    - Social behaviors
    How
  • 8. Endorsement
    What
    In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product
    Where
    Social Media
    Website / Blog
    Why
    Endorsement = WOM, WOM is the most powerful form of advertising
  • 9. How
    vincentrompies : RT @ruangrupa: Bnykyg seru2 di#HOLYMARKET @ruangrupa. Pasar
    murah 1 harisajadibulansuci. Dtg
    ya, hr Minggu 5Sept 2010 sejak jam
    1siang
  • 10. Banner Placement
  • 11. Sponsored Tweets
  • 12. Sponsored Post
  • 13. INBOUND MARKETING INDONESIAhttp://inboundmarketing.web.id

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