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Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
Google’s tridente
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Google’s tridente

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Learn more at http://inboundmarketing.web.id

Learn more at http://inboundmarketing.web.id

Published in: Self Improvement
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  • 1. Google’s Tridente<br />Google Analytics, Google Webmaster Tools, Google Website Optimizer<br />
  • 2. RidhoPutradi<br />@idowebid<br />BayuAdhitya<br />@bayuadhitya<br />Inbound Marketing Indonesia<br />http://inboundmarketing.web.id<br />
  • 3. Why do we care about <br />Website Analytics?<br />
  • 4. &quot;If you can&apos;t measureit, you can&apos;t manageit.&quot;<br />
  • 5. It is cheaperto convert visitors than it is to buy more traffic.<br />
  • 6. Better management through measurement<br />google.com/analytics<br />
  • 7. Google Analytics<br />Standard Reports<br />Tag Inbound Links<br />Goal Tracking <br />Event Tracking<br />Etc<br />
  • 8. Visit and Usage<br />How do visitors use my site?<br />
  • 9. Visitor Geography<br />Where are my visitors?<br />
  • 10. Referring Sources<br />How do visitors get to my site?<br />
  • 11. Content Performance<br />Which pages are my visitors viewing?<br />
  • 12. Metrics and KPI’s should be tied to your objectives<br />Bounce Rates<br />Page views<br />Downloads<br />Comments<br />Signups<br />Share<br />Invites<br />
  • 13. Tagging Links<br />Are my online advertising campaigns effectively and efficiently accomplishing my objectives?<br />Which traffic sources generate the highest quality traffic?<br />Where should I invest more money? Less MOney?<br />
  • 14. Tagging Links <br />5 variables can be added to inbound links (banner ads, sponsored search, tweeted links, product lfeeds, etc.)<br />Source - website, email, partner, etc<br />Medium - cpc, banner, email, tweet, etc<br />Term - keyword or phrase searched<br />Content - differentiate ads and creative testing<br />Name - campaign name (i.e. Popmaya New Layout)<br />
  • 15. Tagging Links<br />URL Paramenters<br />Source - utm_source<br />Medium - utm_medium<br />Term - utm_term<br />Content - utm_content<br />Name - utm_campaign<br />
  • 16. Tagging Links<br />Sample Links<br />http://www.popmaya.com<br />+<br />?utm_source=socialmedia&amp;utm_medium=twitter&amp;utm_campaign=dailytweets<br />=<br />http://www.popmaya.com ?utm_source=socialmedia&amp;utm_medium=twitter&amp;utm_campaign=dailytweets<br />
  • 17. Goal Tracking<br />Where do visitors abandon the sales funnel?<br />Which steps seem to cause friction?<br />Can the funnel be shortned?<br />What happens if we change something?<br />
  • 18. Goal Tracking<br />Set up<br />Analytics Settings &gt; Profile Setting &gt; Conversion Goals and Funnel<br />
  • 19. Goal Funnel<br />
  • 20. Goal Tracking<br />
  • 21. Event Tracking<br />Track visitor interaction separately from pageviews<br />Examples: Audio plays, file downloads, widget clicks, blog comments, etc.<br />AJAX and Flash interactions<br />Extremely flecible, can be used to track any event<br />
  • 22. Event Tracking<br />Events have 3 required components<br />- Onclick JavaScript function<br />- Event Category (&quot;Documents&quot;, &quot;Audio&quot;, &quot;Video&quot;)<br />- Event Action (&quot;Download&quot;, &quot;Play&quot;)<br />2 components are optional<br />- Event Label (&quot;White Paper&quot;, &quot;Product Demo&quot;)<br />- Event Value (integer)<br />
  • 23. Event Tracking<br />&lt;a href=&quot;/share.php?id=12&quot;&gt;Share this content&lt;/a&gt;<br />+<br />onClick=&quot;pageTracker._trackEvent(...);&quot;<br />=<br />&lt;a href=&quot;/share.php?id=12&quot; onClick=&quot;pageTracker._trackEvent(&apos;Audio&apos;,&apos;Share&apos;,&apos;Song&apos;);&gt;Share this content&lt;/a&gt;<br />
  • 24. Event Tracking Report<br />
  • 25. Custom Reports<br />
  • 26. The Less From Google Analytics<br />Your data in other’s server<br />Can’t export RAW data to switch to other services<br />Not really live data<br />
  • 27. Google for Webmasters<br />Your site and Google<br />
  • 28. How Googlediscovers your site<br />Organic links<br />Add URL tool<br />Sitemaps<br />
  • 29. Google Webmaster Tools help Googlediscover more about your site. <br />
  • 30. Google Webmaster Tools<br />Helps you<br />View which of your pages are included in Google&apos;s index<br />See any errors encountered while crawling your site<br />Find search queries that list your site as a result<br />Find out which sites link to yours<br />And more<br />
  • 31. Sitemaps<br />Googleuse XML Sitemaps<br />Useful for:<br />- Dynamic content<br />- Websites with few incoming links<br />- Large archive of content pages<br />Provides Google with information on:<br />- When the site was last updated<br />- How often it changes<br />- The relative importance of pages on your site.<br />
  • 32. XML Sitemaps<br />&lt;?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?&gt;<br />&lt;urlsetxmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot;&gt;<br /> &lt;url&gt;<br /> &lt;loc&gt;http://www.example.com/&lt;/loc&gt;<br /> &lt;lastmod&gt;2005-01-01&lt;/lastmod&gt;<br /> &lt;changefreq&gt;monthly&lt;/changefreq&gt;<br /> &lt;priority&gt;0.8&lt;/priority&gt;<br /> &lt;/url&gt;<br />&lt;/urlset&gt; <br />
  • 33. Sitemaps<br />Also for Videos<br />
  • 34. Robots.TXT<br />Telling search engine what not to index<br /> - Private information<br /> - &quot;Under construction&quot; sections<br />
  • 35. Accessibility<br />Effective crawling by Googlebot<br />Browsing and interacting on a mobile devices<br />Understanding of content by the sight-impaired<br />
  • 36. Googlebot<br />Googlebot is good at crawling text:<br />- HTML<br />- PDFs, Docs, Txts, etc<br />More Challenging for Googlebot<br />- Images and movies<br />- Rich content<br />
  • 37. Images<br />Google Search &gt; Images<br />Make it more accessible by<br />Descriptive file names<br />Alt text<br />
  • 38. Rich Content<br />Does Google index Flash? <br />Yes. Using Adobe’s searchable SWF<br />But<br />Only SWF with text, html and xml<br />Googlebot does not execute some type of JavaScript. If web page loads a Flash file via JavaScript. Google may not be aware of that Flash file.<br />
  • 39. Fetch as Googlebot<br />Look at your website in the way of search engines.<br />
  • 40. HTML Suggestion<br />Be more searchable<br />
  • 41. Thank you<br />

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