Email Marketing

485 views
385 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
485
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email Marketing

  1. 1. Email Marketing Strategy<br />The HAM recipes...<br />
  2. 2. All Ham & No Spam<br />Email marketing tips and strategies for small businesses.<br />100%<br />
  3. 3. Agenda<br /><ul><li>SPAM
  4. 4. HAM
  5. 5. Why make HAM?
  6. 6. Recipes for making HAM
  7. 7. Getting HAM Delivered
  8. 8. Finding HAM Lovers</li></li></ul><li>Let’s talk about that evil…<br />
  9. 9. What is SPAM?<br />Spam (spām) - unsolicited bulk commercial electronic mail message<br />
  10. 10. CAN-SPAM<br />CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages."<br />
  11. 11. Realistically, SPAM is just EMAIL PEOPLE DON’T WANT TO RECEIVE.<br />
  12. 12. That’s why it’s all about HAM<br />
  13. 13. HelpfulActionableMessages<br />
  14. 14. Why bother making HAM?<br /><ul><li>Build awareness
  15. 15. Build rapport
  16. 16. Generate return sales
  17. 17. Generate new leads and sales</li></li></ul><li>2008 study by the Direct Marketing Association,THE ROI FOR EMAIL MARKETING WAS $48FOR EVERY DOLLAR SPENT!<br />
  18. 18. Email marketing can make you SERIOUS MONEY.<br />
  19. 19. The funny thing about email…<br />It’s almost always more cost effective to marketing to current prospects and clients than to keep on trying to find new clients.<br />
  20. 20. Types of HAM<br />
  21. 21. Newsletters<br />
  22. 22. Special Offers/Sales<br />
  23. 23. Webinars<br />
  24. 24. Free Information<br />
  25. 25. Educational<br />
  26. 26. Events<br />
  27. 27. Autoresponders<br />
  28. 28. Email marketing isn’t a one time email…it’s a SERIES OF MEANINGFUL COMMUNICATIONS<br />
  29. 29. Action Item:Create a list of the marketing emails you currently send out and a list of marketing emails you know you should send out.<br />
  30. 30. HAM Recipes<br />
  31. 31. Keep it helpful using TARGETED MAILING LISTS<br />
  32. 32. Segment by:Product lineSales process milestonesCustomer typesBusiness verticalRepeat vs. one-time customers<br />
  33. 33. Action Item:Create a list of the various segments you’d want to send targeted marketing messages to.<br />
  34. 34. MAKE YOUR EMAIL MESSAGES ACTIONABLE<br />
  35. 35. If there is no action in your marketing email, is it really worth sending?No.<br />
  36. 36. Email Actions:Special offersEvaluation/assessmentsWebinarsDownloadsCheck out our…<br />
  37. 37. Action Item:Create a list of offers, events, etc. that you use to get your clients and prospects to interact with you.<br />
  38. 38. HAM Tips<br />
  39. 39. Subject Line Tips<br />
  40. 40. Identify yourself!<br />
  41. 41. Entice<br />
  42. 42. Include your offer in the subject line<br />
  43. 43. Spend some time on it!<br />
  44. 44. “FROM”Address Tips<br />
  45. 45. Use a “from” that’s recognizable to your recipients.<br />
  46. 46. Body Content Tips<br />
  47. 47. Image Tips<br />
  48. 48. Not everyone will see your images. Make sure the message makes sense without them!<br />
  49. 49. Always use “alt” tags to describe the images<br />
  50. 50. Prepare for the PREVIEW PANE Most important information should be at the top.<br />
  51. 51. When someone is opting into your emails, give them the option of having HTML or text only emails.<br />
  52. 52. Every email you send should give recipients the option to UNSUBSCRIBE<br />
  53. 53. Process Your UnsubscribesIMMEDIATLY<br />
  54. 54. Always TEST emailsbefore you send them out.<br />
  55. 55. Email Test Checklist:Verify subject line textCheck body content for errorsCheck HTML & non-HTML versionsCheck the overall layoutCheck all imagesCheck to make sure all links work!<br />
  56. 56. Check on multiple providers:GmailHotmailYahoo! MailOutlookApple MailAOL Mail<br />
  57. 57. Landing Pages<br />
  58. 58. If you have an offer in your email, you should have a landing page.NO HOMEPAGE LINKING<br />
  59. 59. Keep look and feel of your email templates and landing pages similar.<br />
  60. 60. HAM Delivery<br />
  61. 61. Getting emails reported as SPAM is a common way to get your emails blocked.<br />
  62. 62. Ask yourself this question:Is this HAM or SPAM?<br />
  63. 63. Target, Target, Target<br />
  64. 64. Double opt-in increases your deliverability (not to mention the quality of your list.)<br />
  65. 65. Email Deliverability DON’TS<br />
  66. 66. Excessive punctuation!!!!!!<br />
  67. 67. Mispeld Words<br />
  68. 68. W#rds $pelledW!th $pec!alCh@r@cter$<br />
  69. 69. Too many images vs. text<br />
  70. 70. EXCESSIVEUSEOFCOLOREDFONTSANDBACKGROUNDS<br />
  71. 71. ExcessivelyLARGEorsmallFonts<br />
  72. 72. Use an embedded style sheet, not font tags, where possible.<br />
  73. 73. STOPWords<br />
  74. 74. AdultGamblingContest relatedMedicalWeight lossFinancialDating<br />Look<br />out for<br />words with<br />more than<br />one meaning!<br />
  75. 75. Finding HAM Lovers<br />
  76. 76. Provide sign ups for special offers, newsletters, etc. in your communications and on your website.<br />
  77. 77. Make it easy for users to share your communications and your website.<br />
  78. 78. Add opt-ins to your sign-up/purchasing process.<br />
  79. 79. Give away useful content & collect contact info in the sign up process.<br />
  80. 80. Run a contest.<br />
  81. 81. Find cross-marketingopportunities.<br />
  82. 82. Build awareness for your email communications through SOCIAL MEDIA.<br />
  83. 83. Do a webinar!<br />
  84. 84. Offline Engagement<br />
  85. 85. Marketing to a good list is cheaper than marketing to get new prospects<br />
  86. 86. That’s it!<br />Hope you enjoy the recipes...<br />

×