Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

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As an Interactive Marketing Professional with 15+ years of internet marketing experience my core belief is that Inbound Online Marketing is truly a force multiplier and as such is uniquely positioned to leverage the technology of a digital, connected marketplace, to more effectively reach prospects and engage customers in the sales, marketing, advertising, and communications space.

In this Slideshare presentation you will discover some of the practical Digital Strategies that I have deployed to help drive online conversions into ecommerce sales as the Inbound Marketing/Ecommerce Manager for David McDavid Honda in Frisco, the #1 Volume Honda Dealership in Texas.

By providing strategic direction for all online marketing initiatives that increased website traffic and lead conversions, our sales team was able to drive record sales for the #1 volume Honda dealer in Texas and make McDavid Honda Frisco the #1 most profitable Honda dealership in the United States. Review my Interactive Portfolio and discover how to create a distinct online market advantage. Learn even more at www.JeffMDavis.com the Inbound Apostle.

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Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

  1. 1. Jeff M Davis INBOUND MARKETING Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
  2. 2. WEBSITE DESIGN DIGITAL STRATEGY SEARCH ENGINE SOCIAL MEDIA DIGITAL MEDIA REPUTATION MANAGEMENT ONLINE ADVERTISING / LEAD GENERATION Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
  3. 3. *Digital Internet Strategy *Website/Creative Design *Ecommerce/Lead Generation *Mobile Web/Custom Apps *Content Generation *Conversion Optimization *Search Engine SEO/PPC *Social Media Marketing *Social Media Engagement *Reputation Management *Digital Media Photo/Video Production *Advertising/Vendor Management *Email/eCampaigns What I do… Why it Matters… **Brand Visibility / Dominate Online **Better User Experience/Time on Site **Greater Sales/More Prospects **Greater Reach, Access, Connection **Increased Website Traffic **More Calls, Online Forms, Leads **Higher Search Rankings – Top Listings **Added +1’s, Likes, Follows, Posts **Extra Comments, Shares, RT-Tweets **Stronger Brand Loyalty/Trust (ZMOT) **Visually Attractive Digital /Print/ Ad / Collateral **Lead Source Automation **New Subscribers, Downloads, Opt-ins INTERACTIVE ACTIONS / RESULTS - SKILLSSKILLS
  4. 4. The only i in Team - - Our Results! TEAM RESULTS iNBOUND MARKETING INBOUND ONLINE MARKETING - TEAM RESULTS
  5. 5. DIGITAL STRATEGY Buyer Personas Branding Identity Content Marketing Community Connection Conversion Optimization Team Visibility / Promotion Customer Reviews/Feedback Social Media Integration /Proof Synchronize Platform Messaging
  6. 6. MULTI PLATFORM - DIGITAL BRANDING
  7. 7. DIGITAL STRATEGY - TEAM PROMOTION
  8. 8. SALES TEAM VISIBILITY - CLIENT CONNECTION
  9. 9. MULTI PLATFORM - BRAND VISIBILITY
  10. 10. DIGITAL ONLINE BRANDING - SALES TEAM
  11. 11. BRAND CONNECTION - CLIENT REVIEWS
  12. 12. WEBSITE DESIGN Ecommerce Creative Design UI/UX - Navigation Content Generation Landing Pages / C.T.A.’s Lead Generation Forms/Calls Conversion Optimization Responsive Mobile Interactive Chat
  13. 13. ECOMMERCE WEBSITE - UI/UX DESIGN
  14. 14. ECOMMERCE WEBSITE - NAVIGATION
  15. 15. CONVERSION OPTIMIZATION - WEBSITE
  16. 16. ECOMMERCE WEBSITE - UI/UX DESIGN
  17. 17. CONTENT CENTRIC - LANDING PAGES
  18. 18. CONTENT GENERATION - BLOG POST
  19. 19. INTERACTIVE WEBSITE DESIGN – CHAT & TEXT
  20. 20. RESPONSIVE WEBSITE DESIGN - MOBILE
  21. 21. SEARCH ENGINE Organic S.E.O. Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking Key Word Architecture Landing Pages / C.T.A.’s Code Optimization Link Building
  22. 22. KEY PERFORMANCE INDICATORS - ANALYTICS Website Traffic / 25k+mo Time On Site / 9:26 Conversions / 3115+mo PPC Leads (Forms / Calls)
  23. 23. SEARCH ENGINE - GOOGLE ANALYTICS
  24. 24. SEARCH ENGINE MKT. - ORGANIC SEO
  25. 25. LINK BUILDING - CODE & ON PAGE SEO
  26. 26. LOCAL - SEARCH SEARCH ENGINE MARKETING - LOCAL
  27. 27. GOOGLE ADWORDS - PAY PER CLICK (SEM)
  28. 28. SOCIAL MEDIA User Engagement Community Connection Customer Service Feedback Mobile / Apps / Local / Social Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares Social Growth Strategies Multi Platform Samples Front-Facing Content Website Referrals
  29. 29. User Engagements Comments & Shares +1, Likes, and Follows Referrals to Website SOCIAL MEDIA MARKETING - ENGAGEMENT
  30. 30. SOCIAL MEDIA - FACEBOOK ENGAGEMENT
  31. 31. SOCIAL MEDIA - VISUALLY ATTRACTIVE POST
  32. 32. SOCIAL MEDIA - CUSTOMER CONNECTIONS
  33. 33. SOCIAL MEDIA - GROWING FACEBOOK LIKES
  34. 34. SOCIAL MEDIA - FB MOBILE CONNECTIONS
  35. 35. SOCIAL MEDIA - FACEBOOK APPS / CONTEST
  36. 36. SOCIAL MEDIA MARKETING - GOOGLE + LOCAL
  37. 37. SOCIAL MEDIA MARKETING - TWITTER
  38. 38. SOCIAL MEDIA MARKETING - YOUTUBE VIDEO
  39. 39. SOCIAL MEDIA MARKETING - FOURSQUARE
  40. 40. SOCIAL MEDIA MARKETING - SOCIAL BLOG
  41. 41. REPUTATION - ORM Z.M.O.T. PR/Digital Press Customer Service Brand Monitor/Alerts Local Review Properties Positive/Negative Response Industry/Consumer Platforms Mobile /SMS Text / Social Reviews Consumer Perception Rating - CPR Citations - Mentions - Recommendations
  42. 42. Negative Online Sentiment Positive Online Sentiment Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014 REPUTATION MANAGEMENT - ORM Sentiment NEG - POS +
  43. 43. CUSTOMER REVIEWS - WEBSITE & MOBILE
  44. 44. REPUTATION MANAGEMENT - ZMOT
  45. 45. REPUTATION MANAGEMENT - ORM
  46. 46. ORM REPUTATION - REVIEW PLATFORMS
  47. 47. DIGITAL MEDIA Digital Creative Design Photography - Events Adobe Photoshop Video Production Adobe Premiere Email Templates Digital / Print Ad Collateral
  48. 48. ADOBE PREMIERE - VIDEO PRODUCTION
  49. 49. VIDEOGRAPHY PRODUCTION - MEDIA
  50. 50. PHOTOGRAPHY PRODUCTION - MEDIA
  51. 51. DIGITAL CREATIVE DESIGN - PHOTOSHOP
  52. 52. CREATIVE DESIGN - MULTI PLATFORM
  53. 53. DIGITAL CREATIVE DESIGN - SOCIAL POST
  54. 54. ADVERTISING / VENDORS Automotive Industry Budget Management Advertising Platforms Lead Source Providers Network & Feed Vendors Lead Management - CRM Lead Nurturing / Automation
  55. 55. Advertising Platforms 20+ Ad / Feed Vendors 20+ Lead Source Providers 40+ Lead Generation X,000’s +mo ADVERTISING & VENDOR MANAGEMENT Managed Budgets $ XX,000’s +mo
  56. 56. AUTOMOTIVE ADVERTISING PLATFORMS
  57. 57. GOOGLE ADWORDS - PAY PER CLICK (PPC)
  58. 58. VENDOR / LEADS MANAGEMENT - FEEDS & CRM
  59. 59. WEBSITE DESIGN DIGITAL STRATEGY SEARCH ENGINE SOCIAL MEDIA DIGITAL MEDIA REPUTATION MANAGEMENT ONLINE ADVERTISING / LEAD GENERATION Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS
  60. 60. Jeff M Davis INBOUND MARKETING CONTACT JEFF TODAY: 469.249.2911 jdavis@advocon.com ONLINE PORTFOLIO: www.jeffMdavis.com

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