Bill Faeth on How to Dominate a Vertical

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Bill Faeth of Inbound Marketing Agent's Presentation on How to Dominate a Vertical at Hubspot's Inbound 12.

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  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • “HubSpot Keynote” will be replaced with the name of your track
  • Bill Faeth on How to Dominate a Vertical

    1. 1. How to use InboundMarketing to DOMINATE a vertical.
    2. 2. BILL FAETH ………… @bfaeth .fun fact about me. InboundMarketing Agents is my21st start up.
    3. 3. learn from the best.
    4. 4. 86% of the top 100 limousine companies don’t have a blog. Source – Inbound Marketing Agents#inbound12
    5. 5. “It’s ok.I’m a limo driver.” – Loyd Christmas.
    6. 6. crush yourcompetition
    7. 7. the road toHubSpot
    8. 8. the limousine vertical
    9. 9. please call me!we don’t uselanding pages.
    10. 10. do you knowyour customerpersonas?
    11. 11. we only consult!.
    12. 12. When you shoot an elephant, you better have a plan on what to do with it.#inbound12
    13. 13. Employees Accounting Graphic / Web Design Contracts Sales Office Space#inbound12
    14. 14. build a personal case study
    15. 15. Contents
    16. 16. landing page metrics
    17. 17. June: Blog 7X perweek
    18. 18. Leads 77 Leads 69July: Tweets 48X per dayAug: Tweets 24X per day LinkedIn Groups 1x per
    19. 19. Get involved in a BIG way#inbound12 and keep your funnel full.
    20. 20.  Become an expert in your vertical Identify a need Provide solutions Stay focused Leverage your brand#inbound12
    21. 21. pick a vertical &nail it!

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