Making The Switch From Magento 1.x To Magento 2.0

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Making the switch from Magento 1.X to Magento 2

Webinar was Organized by InSync, Plum Tree Group and CommerceBlend and was held on 22nd June, 2016.

Magento 2.0 is a next generation digital commerce platform. Learn how to assess when to make the investment in starting on Magento 2.0 or transitioning from 1X to Magento 2.

This webinar covered the following:

- New Product Capabilities in Magento 2.0
- Key factors in assessing when to make the switch
- A migration checklist & migration resources
- Live merchant sites on Magento 2.0

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Making The Switch From Magento 1.x To Magento 2.0

  1. 1. Making the switch from Magento 1.x to Magento 2.0
  2. 2. Today’s Presenters Gene Ferriter The Plum Tree Group Solution  Specialist   Maria Delgado CommerceBlend Marketing  Specialist
  3. 3. Points to be addressed 1 Introducing Magento 2 New Product Capabilities in Magento 2.0 3 Key factors in assessing when to make the switch 4 Live merchant sites / case studies on Magento 2.0 5 A Migration Checklist & Migration Resources 6 Next Steps 7 Q&A
  4. 4. INTRODUCING MAGENTO
  5. 5. What is Magento? Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools
  6. 6. Why Merchants Love Magento Flexibility Extensibility Scalability Ecosystem
  7. 7. Magento is the #1 Digital Commerce Platform Provider for Fourth Straight Year 31 % of mid-to-large companies rely on Magento for their commerce platform, more than any other vendor including Demandware and Hybris Magento now powers over 25% percent of all ecommerce sites in the Alexa top one million sites list, more than any other ecommerce platform Magento has 45 customers with more than $100 million in annual online sales, 53% more than Demandware
  8. 8. History of Magento Life Began 2007 Enterprise Edition 2009 4 Million DL 2012 Went Responsive 2014 2008 Magento 1.0 2010 1.5 Million DL 2014 PHP 5.4 2015 Magento 2.0
  9. 9. What is Magento 2.0? Next Generation Digital Commerce Scale Agility Innovation
  10. 10. Why Merchants Love Magento 2.0 Key Features & Benefits Engaging Shopping Experiences Intuitive Merchant Experience Enterprise Scale & Performance Modern Platform Architecture
  11. 11. NEW PRODUCT CAPABILITIES IN MAGENTO 2.0
  12. 12. New Product Capabilities in Magento 2.0 Better performance • Full page caching - over 50% faster page load times across many catalog and checkout pages • Reduced table locking Clean, modern code base • 2.0 is much more modular and extensible • More extensive and efficient APIs Testing as part of the development environment And many new features, including...
  13. 13. Streamlined Checkout – 2 Steps versus 5 Streamlined checkout boosts customer registrations, conversion rates and sales
  14. 14. Easier PCI Compliance Integrated payment gateways enable secure shopping and easier PCI compliance
  15. 15. Easily Add Product Videos • Video viewers are 1.7x more likely to buy • Video viewers have a 2.5x higher AOV
  16. 16. Built In Responsive Design New responsive designs speed mobile-friendly site creation
  17. 17. Customizable Admin Views Redesigned admin empowers teams to efficiently manage their stores
  18. 18. 4X Faster Product Import-Export New business tools make product creation faster and easier
  19. 19. Fast Access to New Functionality New Quarterly releases keep merchants on the leading edge Staging & Preview Improved Search Enhanced CMS More promotion types More sophisticated personalization and segmentation Better reporting
  20. 20. Magento 2.1 – Feature Enhancements Staging & Preview Elasticsearch Integration Improved Payment Integration
  21. 21. KEY FACTORS IN ASSESSING WHEN TO MAKE THE SWITCH
  22. 22. Decision should be made based upon... Site’s Performance Level of customization Magento Version Community Edition1.8
  23. 23. Site’s Performance Consider SWITCHING to 2.0 if: Site isn’t running smoothly (page load times) Orders aren’t coming in or the overall checkout process is troublesome. You intend to adopt an omnichannel sales strategy for your brand (marketing campaign management).
  24. 24. Level of customization Consider SWITCHING to 2.0 if: Your store depends on a wide variety of 3rd party extensions (50+) or customized modules and themes. Consider KEEPING your 1.x solution if: Your store’s performance is fine and its current version will still be supported by Magento staff. Your store has advanced customizations, such as inventory synchronization.
  25. 25. Magento version Consider SWITCHING to 2.0 if: Your store is implemented on unsupported Magento versions – Earlier than 1.8 for Community (extensions in Magento Connect/Marketplace) – Earlier than 1.13 for Enterprise Consider KEEPING your 1.x solution if: Your current Magento version was a recent investment, is performing well and is yielding the revenue you require. That said...
  26. 26. Magento 1.x Support for 3 Years Nov 2015 2016 2017 Nov 2018 Support for Magento 1.x Support for EE 1.13 and EE 1.14 for three years from Nov 17, 2015 Releases to address bug and security issues Year 3 support for EE 1.13 is for P1 issues only
  27. 27. Long-term benefits Improve overall UX and performance of your site. Increase traffic and conversions. Modular code makes it easier to add features. New admin interface makes it easier to add, configure and manage products. Get rid of legacy code and performance impedance. Revitalize your digital business!
  28. 28. In short, 1 + 1 = 2.0 Engaging Shopping Experiences Intuitive Merchant Experience
  29. 29. A MIGRATION CHECKLIST & MIGRATION RESOURCES
  30. 30. Migration Components Components Data Extensions Themes Customizations Magento Support Migration Tool Connect Marketplace Magento 2 Code Migration Tool, Training & Documentation
  31. 31. Steps to follow before migrating 1 Site Audit 2 Data Analysis 3 GAP Analysis
  32. 32. Migration Resources Code Migration Tool Automates most time- consuming code, layout and configuration conversion tasks Can be extended and customized for your project Generates code that follows Magento 2.0 Best Practices Available at http://github.com/magento/code-migration
  33. 33. Migration Resources http://devdocs.magento.com/guides/v2.0/migration/migration-­‐overview-­‐how.html
  34. 34. LIVE MERCHANT SITES / CASE STUDIES ON MAGENTO 2.0
  35. 35. VENROY 38% increase in the site wide conversion rate 60% increase in the mobile conversion rate 40% decrease in the average page load times
  36. 36. “With a production schedule of only eight weeks, we were able to use much of Magento’s capabilities ‘out of the box’ to deliver a unique, mobile optimized, brand experience.” - Sean Venturi, Founder, Venroy
  37. 37. BYREDO Transaction volume increased 30%, AOV increased 160% Mobile sessions increased 50%, mobile conversions increased 30% Pages per sessionincreased +50% and average session duration was up 20%
  38. 38. “Magento 2.0 allows us to spend time on creative rather than code. We can leverage the back-end platform across our portfolio while still delivering unique customer experiences for each brand.” - Rob Bostock, Director of Technology for SpaceNK (a Manzanita Capital portfolio company)
  39. 39. SOL Online revenue grew 104% during the first six weeks 60% increase in the mobile conversion rate
  40. 40. “We quickly realized that growing the business meant growing the online business. Magento opens up the possibility of using technology to provide customers with the same fun SOL experience online as they get in-store. That’s the growth we want.” - Jeanie Peterson, Co-Founder, SOL
  41. 41. ADDITIONAL RESOURCES
  42. 42. Get your migration toolkit! Toolkit including: • Why the switch will lead to higher ROI • Case Studies (on detail) • Step-by-step checklist previous to installing the new version • Time estimates for major cases • ROI calculator • Resources given by Magento Go to website and download for free
  43. 43. UP NEXT...
  44. 44. Be sure to join us for the next webinar in the series: Best Practices for Magento Maintenance & Support Organized by Insync, Phase3 Commerce and Plum Tree Group Review 10 best practices, including checking the obsolescence of 3rd party extensions. Assess the continuous delivery model and how it may be a game changer for your operations How to select a good partner
  45. 45. Time for Q&A

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