<Insert Picture Here>Tomorrow’s Datacentre and OracleAngus MacDonaldOracle Systems Business, ANZ
The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may no...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
Datacenter Energy Growth                                 US DOE Press Release – Jan 2010  “Information technology and tele...
The Cost of Today’s Datacenters CIO’s Challenges                               Today’s Datacenters                        ...
Challenge: The Nature Of Data Is Changing    Align Value Of Data With Storage Capabilities And Cost   •  Storage managemen...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
What is an Eco-Enterprise Company?            Eco-Efficiency        A company that takes a      comprehensive approach to ...
Oracle’s Functional View of SustainabilityEmbedded Management of Carbon, Energy, and Other Natural Resources              ...
Oracle’s Functional View of SustainabilityEmbedded Management of Carbon, Energy, and Other Natural Resources              ...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
Top Opportunities for Improving DatacenterEfficiency and IT Performance                     Optimized Systems             ...
Transforming the Technology Stack                  Oracle’s Optimized Infrastructure                       Engineered     ...
Oracle Exadata Database MachineUses Half the Energy for Similar Performance at 1/6 the Cost       2 Exadata X2-8          ...
Oracle Exalogic Elastic Cloud              Exalogic X2-2 is 38% More Energy Efficient than Power 795                      ...
Oracle Optimized Solutions Leadership     Better Performance, Rapid Deployment, More Efficiencies      2x faster response,...
Oracle Optimized Solution for Siebel CRMLower Energy Use with Better Performance and High Availability                    ...
Eco Responsible Server Features A Balanced Approach Across the Layers                  Deployment, provisioning migration ...
Sun SPARC Enterprise Servers   •  T3 – System on a chip, radical energy efficiency   •  Built-in Virtualization   •  Built...
Sun x86 Rackmount Server Family     Two to Eight Socket Systems Meet Varied Application Demands•  Comprehensive portfolio ...
Sun Blades Operating Efficiency                     HP BL460c G6     IBM HS22      Sun Blade X6270 M2  Annual Power       ...
Oracle’s Network Fabric   Reducing Network Sprawl by up to 70%                                          Cloud, Middleware,...
Datacenter Systems Transformation Methods             Enabling Sustainable Operations                       Systems Refres...
Consolidation and Virtualization at All Levels   Applications                  Servers   Storage                       Dat...
The Most Complete Virtualization Portfolio Desktop, Server, Storage and Network Virtualization• Exadata             • Orac...
Virtualization: Bottom Line ResultsCustomer Cases  United States Air Force                SiteWorx   •  13:1 consolidation...
Oracle Desktop Virtualization Most Efficient ENERGY STAR Qualified Thin Client on the Market•  All Sun Ray thin clients ar...
Oracle’s Intelligent Storage Design               Automation and Management Reduce Cost and Energy Use                    ...
Superior Throughput with StorageTek T10000CUse Fewer Libraries, Slots, Cartridges, Less Energy and Space           Energy ...
Oracle’s ZFS Storage AppliancePerformance in less space, less power, 1/3 the cost100 Enterprise HDDs               Hybrid ...
Maximize Operating Efficiencies with Sun FlashServerMulti-Core,                        High PerformanceMulti Socket CPUs  ...
Case Study      <Insert Picture Here>“The Sun Storage F5100 Flash Array reduced our total databaseoperation times by an av...
Responsible Energy Policy     Enterprise Manager Ops Center 11g•    WATT, CPU, FAN RPM, In/Out Pull, Temperature, $KwH•   ...
Choice of Deployment ModelsSelecting what’s best for your business modelPublic Cloud                                    Pr...
Oracle Private Cloud Options Offering more efficient datacenter operating models               Platform as a Service      ...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
Case                                                                                                                      ...
Case                                                                                                                    St...
Data Center Comparisons   Austin Data                      Utah Compute     Center                             Facility   ...
Case                                                                     StudyMigrating Oracle’s Mission Critical ERP Syst...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
Oracle Eco-Enterprise Award Winners
San Diego Gas & Electric (SDGE)  Curtails Energy UsageCOMPANY OVERVIEW                                              RESULT...
Utah Department of Transportation ImprovesConstruction Management Efficiency                                              ...
IBAMA – Brazilian Institute of Environment and       Renewable Natural Resources (Brazil)COMPANY OVERVIEW•  Member of the ...
EMC Corporation Reduces Power and CoolingResource Consumption by 70%COMPANY OVERVIEW                                      ...
Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems   Strategy and...
Key Takeaways•    Sustainability is not just good     citizenship – it is good business•    Companies need to be     eco-e...
Resources•  Oracle Eco Enterprise•  Oracle Eco IT Infrastructure•  Whitepapers, including:   –  Solving the Datacenter Spa...
Oracle Systems _ Angus MacDonald _ Tomorrow's Data Centre and Oracle.pdf
Oracle Systems _ Angus MacDonald _ Tomorrow's Data Centre and Oracle.pdf
Oracle Systems _ Angus MacDonald _ Tomorrow's Data Centre and Oracle.pdf
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Oracle Systems _ Angus MacDonald _ Tomorrow's Data Centre and Oracle.pdf

  1. 1. <Insert Picture Here>Tomorrow’s Datacentre and OracleAngus MacDonaldOracle Systems Business, ANZ
  2. 2. The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracle’sproducts remains at the sole discretion of Oracle.
  3. 3. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  4. 4. Datacenter Energy Growth US DOE Press Release – Jan 2010 “Information technology and telecommunications facilities account for approximately 120 billion kilowatt hours of electricity annually - or 3 percent of all U.S. electricity use. Moreover, rapid growth in the U.S. data center industry isprojected to require two new large power plants per year just to keep pace with the expected demand growth.”
  5. 5. The Cost of Today’s Datacenters CIO’s Challenges Today’s Datacenters –  Inflexible, complex and costlyIT budgets are flat or down… infrastructure has a direct impact on agility. …but datacenter costs, which are 25% of total IT budget, are increasing –  Assets are under-utilized and at 20% per year… inefficient, driving up costs …and service (average server utilization <15%). •  Y of execution is –  Space utilization is typically ~30%. below par.* –  80% of the Budget: “Keeping the Lights On” rather than innovating for the business. –  50 cents of every dollar spent on servers goes to cooling.** CIO’s are looking at performance improvement opportunities that can reduce data center technology costs and improve service execution *Source: McKinsey & Company ** Source: IDC
  6. 6. Challenge: The Nature Of Data Is Changing Align Value Of Data With Storage Capabilities And Cost •  Storage management costs more •  Left unchecked, costs could reach 30% of total IT spend •  Storage consumes ~40% of data center power •  Growing at 20% CAGR •  Increasing diversity of data types •  80%+ of data is unstructured •  The re-use of data is shrinking •  80% of data is never used after 90 days •  But the need to archive is growing •  68% of companies need 100-year archives1) Merrill Lynch, 2) IDC, 3) SNIA 100 Year Archive Survey, 4) IDC, 5) Jupiter Media Corporation and The StorageIO Group
  7. 7. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  8. 8. What is an Eco-Enterprise Company? Eco-Efficiency A company that takes a comprehensive approach to resource management, resulting in reduced energy consumption. Eco-Innovation A company that thrives on innovation and helps create environmentally sound products and practices. Eco-Transparency A company with strong commitment to provide oversight and transparency on sustainability metrics.
  9. 9. Oracle’s Functional View of SustainabilityEmbedded Management of Carbon, Energy, and Other Natural Resources Risk & Performance Sustainability Sustainability Environmental Modeling Risk & Compliance Analytics Reporting Planning & Forecasting Management Embedded Sustainability Operations Design for the Environment Sustainable Sourcing Sustainable Manufacturing Supply Chain Design & Planning Sustainable Logistics Product Takeback Facilities & Asset Management Smart Utility Grids Paperless Processes IT Infrastructure Energy Efficient Consolidation & Cloud Intelligent Resource Platform Virtualization Computing Storage Management
  10. 10. Oracle’s Functional View of SustainabilityEmbedded Management of Carbon, Energy, and Other Natural Resources Risk & Performance Sustainability Sustainability Environmental Modeling Risk & Compliance EA&R, Analytics OBIEE Reporting Hyperion Planning & Forecasting GRC Management Embedded Sustainability Operations Sustainability Sensor Design for the Environment Data Management (SSDM), Agile PLM, Sustainable Sourcing Sustainable Manufacturing Transportation Management, Depot Repair, Procurement, Manufacturing, Enterprise Asset Management, Takeback Supply Chain Design & Planning Sustainable Logistics Product Strategic Network Optimization, Self-Service Applications, Content Management, TUGBU Paperless Processes Facilities & Asset Management Smart Utility Grids IT Infrastructure Virtualization, Enterprise Manager, Server/Storage Systems, Energy Efficient Consolidation & Cloud Intelligent Resource PlatformData Compression, OnComputing Virtualization Demand, Cloud Computing Storage Management
  11. 11. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  12. 12. Top Opportunities for Improving DatacenterEfficiency and IT Performance Optimized Systems Tech Refresh, Consolidation and Virtualization Cloud Computing Intelligent Tiered Storage Resource Management from Apps-to-disk
  13. 13. Transforming the Technology Stack Oracle’s Optimized Infrastructure Engineered Extreme Systems EfficiencyEfficiency HIGH Oracle Optimized Solutions Compute, Exadata Storage, Network, Exalogic Software Supercluster Manageability and Simplicity HIGH
  14. 14. Oracle Exadata Database MachineUses Half the Energy for Similar Performance at 1/6 the Cost 2 Exadata X2-8 IBM P795 + 4 DS8700s with Flash§  Hardware and Software Engineered together to deliver better value and lower energy costs§  Smart Flash Cache, Database logic in Storage Server
  15. 15. Oracle Exalogic Elastic Cloud Exalogic X2-2 is 38% More Energy Efficient than Power 795 §  38% more energy efficient in Exalogic X2-2 half the space §  More Network I/O Performance §  HA Configuration §  Requires more than twice the Power 795 space §  More than 4x the cost §  Non-standard form factorCopyright ©2010, Oracle. All rights reserved. Oracle Confidential
  16. 16. Oracle Optimized Solutions Leadership Better Performance, Rapid Deployment, More Efficiencies 2x faster response, 3x more 2x faster HR transaction customer service capacity than processing than IBM and HP IBM and HP Siebel CRM PeopleSoft HCM 2x faster batch processing, 4x 3x faster secure content user capacity than IBM and HP management than IBM and HP E-Business Suite WebCenter 4x faster eCommerce transactions, 2x faster and 1/5 the TCO of IBM 15x faster batch processing Database WebLogic Suite18
  17. 17. Oracle Optimized Solution for Siebel CRMLower Energy Use with Better Performance and High Availability Delivers Savings, Speed, and Availability •  T3-2 uses 1/3 energy for equivalent Oracle Siebel CRM Power7 performance •  2 P730s needed to match 1 T3-2 Oracle Solaris & •  Best cost of operation Solaris Cluster •  25% lower than IBM Power7 SPARC T3-2 •  Best response times •  2x faster than IBM and HP Oracle 6000 Storage •  Best customer service capacity •  3x more than IBM and HP Oracle Support and Advanced •  Only HA solution for Siebel CRM Consulting Services •  No one else has a HA Siebel CRM solution
  18. 18. Eco Responsible Server Features A Balanced Approach Across the Layers Deployment, provisioning migration and consolidation of Systems application workloads over multiple servers for power Management optimization and SLA optimization Operating Intelligent dispatching and replacement of polling behavior with System event-based behavior Virtualization Control of primary allocation of system resources (CPU, Layer memory, I/O) to multiple guest OSs depending on need Control of memory power, I/O power, disks, fans, efficient power Platform supplies, power capping, and intelligence in firmware service processors Control of clock frequency, cores, threads, and other featuresMicroprocessor
  19. 19. Sun SPARC Enterprise Servers •  T3 – System on a chip, radical energy efficiency •  Built-in Virtualization •  Built-in RAS Capabilities •  Solaris Binary Compatibility •  Solaris Containers M8000 M9000 M5000 SPARC T3-4 M4000 SPARC T3-2 M3000 SPARC T3-1SPARC T3-1B Blade for Blade 6000
  20. 20. Sun x86 Rackmount Server Family Two to Eight Socket Systems Meet Varied Application Demands•  Comprehensive portfolio refreshed with Intel Xeon Processor 5600 & E7 Series•  Array of flash options to accelerate Sun Fire X4800 Server application performance and lower operating cost•  Choice of leading operating systems and Sun Fire X4470 Server virtualization platforms Sun Fire X4270 M2 Server Sun Fire X4170 M2 Server Sun Fire X2270 M2 Server
  21. 21. Sun Blades Operating Efficiency HP BL460c G6 IBM HS22 Sun Blade X6270 M2 Annual Power 3,240 kWh 3,276 kWh 2,741 kWhAnnual Power Cost $334.40 $338.11 $282.87Carbon Footprint 1.95 tons CO2 1.98 tons CO2 1.65 tons CO2 Up to 16% lower energy cost and environmental impact
  22. 22. Oracle’s Network Fabric Reducing Network Sprawl by up to 70% Cloud, Middleware,Tightly Integrated Database, Application Virtualization Clusters 10GbE 10GbE InfiniBand Gateway Cloud 10GbE Fabric LANInfiniBand Fabric Servers Storage Servers Storage
  23. 23. Datacenter Systems Transformation Methods Enabling Sustainable Operations Systems Refresh Virtualization & Consolidation •  Replaces older servers and •  Reduces total server footprint storage with new •  Combines compatible workloads •  Meet new application needs •  Provides greatest datacenter •  Quickly leverage advances in: optimization payoff •  Performance, capacity •  Planning critical for success •  Energy and space savings •  Virtualization, I/O, flashOracle Corporation © 2011 25
  24. 24. Consolidation and Virtualization at All Levels Applications Servers Storage Data Centers
  25. 25. The Most Complete Virtualization Portfolio Desktop, Server, Storage and Network Virtualization• Exadata • Oracle VM • Virtual Desktop• ASM • Logical Domains Infrastructure• Storage Connect • Solaris Containers • Sun Ray• Unified Storage • Dynamic Domains • Secure Global Desktop • VirtualBox STORAGE SERVER DESKTOPVIRTUALIZATION VIRTUALIZATION VIRTUALIZATION
  26. 26. Virtualization: Bottom Line ResultsCustomer Cases United States Air Force SiteWorx •  13:1 consolidation ratio <Insert Picture Here> “We estimate that •  Server deployment time Solaris Containers have reduced by more than 90% been able to give us the with Oracle VM SPARC equivalent memory and •  Cut datacenter power processing power of ten consumption by more than virtual servers on every 25% physical server. That’s •  Reclaimed nearly 50% of resulted in an 80% datacenter floor space with reduction in space eco-responsible servers requirements and 65% •  Better service levels at a savings in energy costs.” lower cost
  27. 27. Oracle Desktop Virtualization Most Efficient ENERGY STAR Qualified Thin Client on the Market•  All Sun Ray thin clients are Energy STAR certified•  10% of the energy use of PCs, including servers required•  E-waste friendly•  Full complement of desktop virtualization products Oracle Sun Ray 3 Plus Client
  28. 28. Oracle’s Intelligent Storage Design Automation and Management Reduce Cost and Energy Use Single Disk Modern Tier of Disk Multi-tiered Multi-tiered Storage Storage Storage Flash Storage $40 - $54/GB Performance Disk 6% $7 - $22/GB 38% Capacity Disk 32% $1 - $6/GB Tape Storage 100% 62% 60% $0.1 - $0.85/GB Average Average Average ~$15,000/TB ~$8,000/TB ~$4,000/TBSource: Horison Information Strategies, 2009
  29. 29. Superior Throughput with StorageTek T10000CUse Fewer Libraries, Slots, Cartridges, Less Energy and Space Energy Required to Record a 10 PB Archive 6.0 5.0 4.0 EMC Avamar KWH TS1130 FICON 3.0 LTO5 2.0 T10000C 1.0 0.0
  30. 30. Oracle’s ZFS Storage AppliancePerformance in less space, less power, 1/3 the cost100 Enterprise HDDs Hybrid Storage Pool 2 SSDs 30 High Capacity HDDs 1/3 the cost! Capacity: 30TB Capacity: 30TB Performance: 30K IOPS Performance: 40K IOPS Power: 1,750W Power: 392W
  31. 31. Maximize Operating Efficiencies with Sun FlashServerMulti-Core, High PerformanceMulti Socket CPUs DRAM Performance Affinity High PerformanceFlash Flash Devices Capacity Expansion Storage High Capacity HDDs
  32. 32. Case Study <Insert Picture Here>“The Sun Storage F5100 Flash Array reduced our total databaseoperation times by an average of 4X and power saving by up to4X......... The end results were the deployment of faster applications,smaller space footprint, and lower energy utilization whichultimately helped our bottom line and our green initiatives”
  33. 33. Responsible Energy Policy Enterprise Manager Ops Center 11g•  WATT, CPU, FAN RPM, In/Out Pull, Temperature, $KwH•  Relationship between utilization and energy consumption•  Enforce Energy Policies Across Servers•  See Real Cost Real Time Responsible Energy Policy Enterprise Manager Ops Center 11g
  34. 34. Choice of Deployment ModelsSelecting what’s best for your business modelPublic Cloud Private Cloud Deployment OptionsOn Premise Hybrid
  35. 35. Oracle Private Cloud Options Offering more efficient datacenter operating models Platform as a Service Cloud Management •  Complete•  Shared middleware and database services cloud lifecycle•  Elastically scalable, highly available management•  Extreme performance •  Complete•  Comprehensive functionality apps to disk•  Robust development environment management•  Rapid deployment •  Self-service •  Policy-based Infrastructure as a Service resource management•  Shared compute and storage services •  Metering &•  Elastically scalable, highly available chargeback•  Physical and virtual•  x86 and SPARC•  Flash, disk and tape storage•  Accelerated deployment
  36. 36. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  37. 37. Case Study Power Utilization – Austin Data Center Governance 8M 7M 6M 5M Refresh/ReusekWh 4M 3M 2M 1M Consolidate Fiscal Year Virtualize Copyright ©2010, Oracle. All rights reserved. Oracle ConfidentialIT Infrastructure
  38. 38. Case Study Power Utilization – Austin Data Center 4% Growth Governance 8M 7M 6M 5M Refresh/ReusekWh 4M 3M 2M 1M Consolidate Fiscal Year Virtualize Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
  39. 39. Data Center Comparisons Austin Data Utah Compute Center Facility Annual Cost of Power (Phase I) CONSUMED BY A SINGLE SERVER $700Cooling under floor Cooling above $614 $600Limited aisle Hot aislecontainment containment $500No ambient cooling Outside air cooling $400 $338 $327 $300 $276~4Kw per rack 8Kw per rack $200 $163PUE 1.5 PUE 1.3 $100Support load 50% Support load 25%Raised floor Compartmentalaccess access Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
  40. 40. Case StudyMigrating Oracle’s Mission Critical ERP SystemOracle Internal Datacenter Refresh for E-Business Suite Business Challenges Results•  Quickly add 150% capacity •  2X in Performance to single instance ERP •  Near $400K savings •  Additional 30,000 employees from Sun acquisition •  1/2 the:•  Rapid in-place deployment Space, power, operational with minimal business impact requirements, complexity•  Non-stop database operations •  20X Improvement•  Mixed workload in a single in RTO environment, not just OLTP •  Built for Zero unplanned•  Future Acquisitions & Agility downtime In a Four month deployment
  41. 41. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  42. 42. Oracle Eco-Enterprise Award Winners
  43. 43. San Diego Gas & Electric (SDGE) Curtails Energy UsageCOMPANY OVERVIEW RESULTS•  Publicly-owned utility •  Meter Reading Automation reduces vehicle•  Manages 2.5 million meters and serves 1.5 million emissions and increases billing accuracy customers •  With access to their usage information online, customers are known to curtail their energy usage by 15-20%CHALLENGES/OPPORTUNITIES •  Enablement of Outage management•  Need to move to a 33% renewable energy portfolio by (OMS/DMS) alert system 2020 •  Interval Billing identifies customer usage•  Implementation of smart meters and integration between patterns that allow SDGE to better predict meters and legacy system Itron to support meter reading customers energy demand automation •  Smart meters allow for configuration of net•  Achieve energy efficiency, conservation and reduction of generation on homes/businesses carbon footprint mandated by California legislation •  Foundational to Smart Grid system with automated maintenance detection and load balancing that will reduce overallSOLUTIONS demand on the electrical grid•  Oracle Portal•  Oracle Database
  44. 44. Utah Department of Transportation ImprovesConstruction Management Efficiency CUSTOMER PERSPECTIVECOMPANY OVERVIEW “We use our Oracle-based systems as the•  Responsible for snow removal, signage, bridges, repairs, cornerstone of our construction management building, maintenance, and the Traffic Operations Center program to facilitate the introduction of for more than 6,000 miles of highways innovative practices that accelerate the•  Industry: Public Sector building process and limit traffic congestion—•  Revenue: US$1.5 billion enabling us to reduce pollution and user costs.” – Larry Myers, State Project ControlsCHALLENGES/OPPORTUNITIES Engineer, Construction Division•  Improve state highway system quality while minimizing impact on the environment and reducing user costs•  Ensure that all roadwork meets the best needs of the surrounding community as well the environment needs of the landscape surrounding the roads RESULTSSOLUTIONS •  Reduced construction times by about•  Oracle Database 40%, saving millions of dollars annually•  Primavera P6 Enterprise Project Portfolio Management and decreasing vehicular pollution by•  Oracle SOA Suite•  Oracle Application Server thousands of tons per year •  Eliminated the need to print more than 100,000 pages of data in one system
  45. 45. IBAMA – Brazilian Institute of Environment and Renewable Natural Resources (Brazil)COMPANY OVERVIEW•  Member of the Brazilian Institute of Environment and Renewable Natural Resources, responsible for preservation of forest, fauna and ecological ecosystem in Brazil•  Responsible for mapping Brazil’s natural resources, including RESULTS statistics about deforestation and changing weather patterns •  Reduced up to 44% of Amazon deforestation rates of 5 states in BrazilCHALLENGES/OPPORTUNITIES •  Emitted 5,745 infractions that generated a collection of 1.45 billion•  Control and avoid deforestation in the Amazon Forest Real and re-invested those resources in tools of environmental controlSOLUTION•  Developed a system using spatial information, external data sources •  Centralized storage in Oracle Database and image technology 10g allows agencies to easily share•  A Japanese-Brazilian satellite continuously takes photos of the information Amazon Forest stored using Oracle Database•  In conjunction with Oracle Spatial an application compares two different photos of the same area to identify illegal deforestation and pinpoint related coordinates•  Oracle Business Process Management (BPM), Business Activity Monitoring (BAM), Service Oriented Architecture (SOA)
  46. 46. EMC Corporation Reduces Power and CoolingResource Consumption by 70%COMPANY OVERVIEW CUSTOMER PERSPECTIVE•  A world-leading developer and provider of information “Oracle infrastructure software infrastructure technology and solutions enabled us to consolidate our server•  Industry: High Technology and storage resources to reduce our•  Employees: 31,000•  Revenue: US$14.88 billion environmental impact, while also improving our business agility. WeCHALLENGES/OPPORTUNITIES can now effectively scale to meet our•  Provide a scalable data warehouse solution to meet the needs growing storage requirements and of the global company to accommodate increasing storage have saved US$2.9 million in staff capacity associated with organic growth and more than 20 acquisitions since the start of 2006 and hardware resources and•  Increase data center efficiency and reduce costs without environmental costs.” requiring the company to invest in building or upgrading its data Jason Kotsaftis, Director of Alliance centers―bolstering the company’s position in the increasingly Marketing competitive data storage device and services market•  Reduce power requirements and improve environmental sustainability of the company’s five data centers RESULTS •  Reduced carbon footprint by 60SOLUTIONS million pounds and saved $3 million•  Oracle Real Application Clusters•  Oracle Business Intelligence Suite Enterprise in operating, energy, and Edition replacement costs within 18 months•  Oracle Tuning Pack •  Cut the number of database servers•  Oracle Enterprise Manager from 51 to 4, and cut the number of databases from 45 to 6
  47. 47. Agenda•  Industry Trends•  Oracle’s Sustainability Framework•  Driving to Sustainable IT – Oracle’s Systems Strategy and Product•  Oracle’s Data Center and Eco Strategy•  Customer Success•  Wrap Up
  48. 48. Key Takeaways•  Sustainability is not just good citizenship – it is good business•  Companies need to be eco-efficient, eco-innovative and eco-transparent•  Only Oracle has the complete hardware, software, and now with Sun, the manufacturing operational experience, to help you gain an eco-advantage
  49. 49. Resources•  Oracle Eco Enterprise•  Oracle Eco IT Infrastructure•  Whitepapers, including: –  Solving the Datacenter Space, Power and Cooling Crunch –  IT Modernization•  Oracle’s Datacenter and Internal Sustainability Strategy –  Mark Sunday webcasts and whitepaper on CIO Central –  Add links to customer cases http://www.oracle.com/green

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