Oracle Engineered Systems & Cloud SolutionsChallenging the Approaches of Traditional ITStephen TindallSenior Manager, Orac...
The following is intended to outline our general               product direction. It is intended for information          ...
Program Agenda                                  	           •  Key Disruptors for Traditional IT                          ...
Enterprise IT ChallengesBalancing Act...1. Grow revenue                                   Business Priorities2. Speed time...
Enterprise Vision – Dependent and Agile IT                                     Pave an IT-as-a-Service                    ...
The Road to Engineered Solutions	                                                                 Engineered              ...
Key Disruptors for Traditional IT                 Standardization                  Co-Location• Standardized platform, man...
Key Disruptors for Traditional IT            Virtualization / Grid Computing© 2011 Oracle Corporation
From Application Grid to Elastic CloudPerformance and Simplicity by Engineered Systems  Grid Computing Infrastructure	    ...
Virtualization to Cloud ComputingEvolutionary not Revolutionary                                                         Ap...
Program Agenda           •  Key Disruptors for Traditional IT                                	           •  Oracle Enginee...
Key Disruptors for Traditional IT           Engineered Systems                •  Complete, Integrated Software and Hardwar...
Oracle Exadata and Exalogic Elastic Cloud            Building Blocks for Private Cloud                       Building the ...
Why Oracle Exadata and Exalogic?            Business Drivers                •  Faster performance                       • ...
Value of Oracle Engineered Systems For Cloud            Time to Market with Scalability and Performance       OS          ...
Oracle Engineered Systems            Best Foundation for Cloud – Design Principles                            •  Common   ...
Oracle Exadata Database MachineOne architecture for …                         •  Data Warehousing                         ...
Exadata Software ArchitectureIntelligent storage, standard Oracle Database                     •  Storage Grid            ...
Oracle Exalogic Elastic CloudEasier to Buy, Easier to Own, Easier to Operate            •  Extreme Performance for JAVA   ...
Oracle Engineered Systems             Foundation for Application and Database GridsExadata                                ...
Oracle Engineered Systems            Standard Platform for Enterprise Standardization                                     ...
Consolidating Enterprise Apps to ExalogicOld•  “Silo stacks”, one per application•  Heterogeneous app components•  Complex...
Consolidating Enterprise Apps to ExalogicNew•  Shared secure resources across applications•  More homogeneous, reusable co...
FY11 | Great Customer Benchmarks                                       Response Time                   5x Performance	    ...
Engineered by Oracle for Oracle            Performance and Simplicity                                                     ...
Oracle Engineered Systems            Start Small and Grow - Elasticity for Private Cloud                                  ...
Oracle Engineered Systems            Building Enterprise Private Clouds                                                   ...
Program Agenda           •  Key Disruptors for Traditional IT           •  Oracle Engineered Systems                      ...
Private Clouds and Public Clouds                           Private Cloud	                                    Public Clouds...
Oracle Has a Broad but Focused Cloud Computing StrategyPrivate Cloud Solutions	                                Public Clou...
Challenges of Cloud Computing modelsSales                    Manufactu                               Inventory            ...
Five Areas for Consideration whenadopting Public/Hybrid Clouds  Populate the cloud with initial data  Provision user acces...
Populate the cloud application with initial dataSales                    Manufactu                               Inventory...
Five Areas for Consideration whenadopting Public/Hybrid Clouds  Populate the cloud with initial data  Provision user acces...
Provision user access                                                       CRM	                                     Finan...
Five Areas for Consideration whenadopting Public/Hybrid Clouds  Populate the cloud with initial data  Provision user acces...
Manage user access                                                                                                CRM	    ...
Five Areas for Consideration whenadopting Public/Hybrid Clouds  Populate the cloud with initial data  Provision user acces...
Integrate applications and their dataSales                    Manufactu                               Inventory           ...
Five Areas for Consideration whenadopting Public/Hybrid Clouds  Populate the cloud with initial data  Provision user acces...
Optimize business processes                                                                  CRM	        IT Data Center	  ...
Key takeaways•  Cloud applications are here to stay, hybrid IT   infrastructure is the emerging trend•  Populate, provisio...
Join our Fusion Middleware community!    1. Learn More                  3. Leverage Best Practices   www.oracle.com/middle...
Questions?© 2011 Oracle Corporation
For More Information         Contact                              Resources                                   www.oracle.c...
© 2011 Oracle Corporation                            46
Case studyTeletech is one of the largest and most geographically diverse global providers ofcustomer and enterprise manage...
Connecting to the cloud       •    Pre-integrated and out-of-the-box service solution       •    Complete self provisionin...
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Developer & Fusion Middleware 2 _ Steve Tindall _ An engineered platform solution for cloud applications.pdf

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Developer & Fusion Middleware 2 _ Steve Tindall _ An engineered platform solution for cloud applications.pdf

  1. 1. Oracle Engineered Systems & Cloud SolutionsChallenging the Approaches of Traditional ITStephen TindallSenior Manager, Oracle Fusion Middleware, Australia & New Zealand
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.© 2011 Oracle Corporation
  3. 3. Program Agenda •  Key Disruptors for Traditional IT •  Oracle Engineered Systems •  Cloud Solutions •  Summary© 2011 Oracle Corporation 3
  4. 4. Enterprise IT ChallengesBalancing Act...1. Grow revenue Business Priorities2. Speed time-to-market3. Stay competitive4. Improve customer experience5. Reduce risk IT Requirements 1. Meet changing business needs 2. Reduce costs and complexity 3. Accelerate service deployments 4. Simplify management 5. Improve efficiency
  5. 5. Enterprise Vision – Dependent and Agile IT Pave an IT-as-a-Service IT-as-a-Service •  Self-Service Provisioning •  Metering & Chargeback Optimized IT Core •  Governance & Security PolicyIT-on-Demand • Rationalized •  Enterprise Private Cloud • Consolidated • Silos of HW & SW • Automated • Manual IT Process • Virtualized • Underutilized Systems Integration Layer • Top-down Service Group A Service Group B Service Group C redundancies Application Grid Application Grid Application Grid 1 Client Data Grid Data Grid Data Grid FBT PAY G NTS TRDS Security Layer Customs NTS A/c Data……. Penalty RBA Def RRE Refunds IPS Integrated A/C 1Excise Payments CCD Compliance Staff CR ECI ADD AWA ELS StaffBusiness Phone DDDR TASS PKI CDCC CWMS GCI Bus. Intel IVR WOC Ref aterial m BOA Remote TAX Client BANK Staff Staff AGENTS Call Centres B EP
  6. 6. The Road to Engineered Solutions Engineered Fully integrated and deployed as a complete system Applications Optimized Platform Infrastructure Exadata Traditional Exalogic Oracle Optimized Solutions/ Reference Configurations Best of Breed Oracle Software (or ISV SW) plus Highly Available HW Oracle offers more solution choices! 6
  7. 7. Key Disruptors for Traditional IT Standardization Co-Location• Standardized platform, management, • Centralized control tools • Standard deployments• Reduced Operational Costs • Shared services• Efficiency within silos of standardization • Automation/autonomics• Application Grid • IO Fabric and Virtualization © 2011 Oracle Corporation
  8. 8. Key Disruptors for Traditional IT Virtualization / Grid Computing© 2011 Oracle Corporation
  9. 9. From Application Grid to Elastic CloudPerformance and Simplicity by Engineered Systems Grid Computing Infrastructure Exalogic Elastic Cloud Exalogic Exadata
  10. 10. Virtualization to Cloud ComputingEvolutionary not Revolutionary App1 App2 App3 App1 App2 App3 App1 App2 App3 Consolidate Private PaaS Private PaaS Standardize Private IaaS Private IaaS Silo’d Grid Private Cloud •  Physical •  Virtual •  Self-service •  Dedicated •  Shared services •  Policy-based resource •  Static •  Dynamic management •  Heterogeneous •  Standardized •  Chargeback appliances •  Capacity planning
  11. 11. Program Agenda •  Key Disruptors for Traditional IT •  Oracle Engineered Systems •  Cloud Solutions •  Summary© 2011 Oracle Corporation 11
  12. 12. Key Disruptors for Traditional IT Engineered Systems •  Complete, Integrated Software and Hardware •  Extreme Performance and Scalability •  Uniform Reliability, Availability and Serviceability •  Reduced Risk (Deployment, Maintenance, Support)© 2011 Oracle Corporation
  13. 13. Oracle Exadata and Exalogic Elastic Cloud Building Blocks for Private Cloud Building the 21st Century Datacenter Engineered Engineered System for System for Database and Middle-Tier Storage Application Workloads Workloads© 2011 Oracle Corporation
  14. 14. Why Oracle Exadata and Exalogic? Business Drivers •  Faster performance •  Resource management •  Higher availability •  Dynamic services •  Tighter security Improve •  Shared resources Quality of Improve Agility Service Reduce Reduce IT Costs Complexity •  Capital costs •  Fewer configurations •  Management costs •  Standardize applications •  Downtime costs •  Standardize Operating System© 2011 Oracle Corporation
  15. 15. Value of Oracle Engineered Systems For Cloud Time to Market with Scalability and Performance OS s Se rver Storage Network nt Manageme 100’s of Components à 1 Machine 1000’s of Hours à 1 Day© 2011 Oracle Corporation
  16. 16. Oracle Engineered Systems Best Foundation for Cloud – Design Principles •  Common •  Building Blocks Methodology •  Set of Practices •  Tools for Management •  State-of-Art Oracle HW •  Dense Compute Cluster Architecture •  High Performance Networking© 2011 Oracle Corporation
  17. 17. Oracle Exadata Database MachineOne architecture for … •  Data Warehousing •  OLTP •  Database Consolidation
  18. 18. Exadata Software ArchitectureIntelligent storage, standard Oracle Database •  Storage Grid –  Intelligent storage –  Hybrid Columnar Compression –  Smart Flash Cache •  Database Grid –  Oracle Database 11g –  Oracle RAC (Real Application Clusters) Storage software innovations uniquely deliver extreme performance and storage efficiency
  19. 19. Oracle Exalogic Elastic CloudEasier to Buy, Easier to Own, Easier to Operate •  Extreme Performance for JAVA Applications •  Extreme Performance for Oracle Applications •  Engineered System with Lowest TCO •  Best Foundation for Cloud
  20. 20. Oracle Engineered Systems Foundation for Application and Database GridsExadata Exalogic• Up to 8 Intel- • Up to 30 x86 based database Enterprise server nodes servers Manager • 40 TB ZFS (Single Mgmt.• Up to 14 Exadata Framework for storage Storage servers HW/SW) appliance• Up to 336 • Up to 3.8 TB of terabytes raw RAM, plus flash disk Oracle Linux and/or Solaris memory (optimized for underlying hardware)• 5.3 terabytes Flash storage 40 Gb/sec InfiniBand Fabric, 10 Gb/E Datacenter connectivity © 2011 Oracle Corporation
  21. 21. Oracle Engineered Systems Standard Platform for Enterprise Standardization SOA Custom ERP Data CRM E20 3rd Party CRM Data IDM Batch E20 Warehouse Content Logs Jobs InfiniBand 3rd Party Data Mart ERP Java Apps HR Records DR Servers Database and Storage Tier Application Tier© 2011 Oracle Corporation
  22. 22. Consolidating Enterprise Apps to ExalogicOld•  “Silo stacks”, one per application•  Heterogeneous app components•  Complex, costly management Enterprise Applications App App App App App ERP HR CRM Custom 3rd party Compute Compute Compute Compute Compute Storage Storage Storage Storage Storage Network Network Network Network Network
  23. 23. Consolidating Enterprise Apps to ExalogicNew•  Shared secure resources across applications•  More homogeneous, reusable components•  Consistent, efficient management Enterprise Applications App App App App App App App App App App ERP HR CRM Custom 3rd party JBoss Exalogic Elastic Cloud Software WebLogic OC4J Tomcat WebSphere Oracle Solaris / Oracle Linux •  Less complexity in •  Higher density on multi-core provisioning, patching, infrastructure deployment
  24. 24. FY11 | Great Customer Benchmarks Response Time 5x Performance 6x Throughput 18 Average Response Time Comparison 16 Customer Environment vs. Exalogic+Exadata s d 14 n o c e Logistics Co S 12 Customer Environment n i e Exa* m i 10 T e s 8 9x Performance n o p s e R 6 4 8x Throughput 2 0 End  User  Portal  Page24 Oracle Restricted and Confidential
  25. 25. Engineered by Oracle for Oracle Performance and Simplicity ü Easier deployment Custom App IBM ü Integrated management Consolidation ü Simplified Standardization maintenance ü Improved support ü Streamlined supply chain© 2011 Oracle Corporation
  26. 26. Oracle Engineered Systems Start Small and Grow - Elasticity for Private Cloud Multi-rack Full Rack Half Rack Quarter Rack •  Seamless hardware upgrade •  Flexible software licensing© 2011 Oracle Corporation
  27. 27. Oracle Engineered Systems Building Enterprise Private Clouds Fusion Applications 3rd Party Applications •  Transformation to IT-as-a-Service •  Pre-Built, Integrated, Tested, and Certified •  Low-TCO “Private Cloud in a Box”© 2011 Oracle Corporation
  28. 28. Program Agenda •  Key Disruptors for Traditional IT •  Oracle Engineered Systems •  Cloud Solutions •  Summary© 2011 Oracle Corporation 28
  29. 29. Private Clouds and Public Clouds Private Cloud Public Clouds •  Exclusively used I SaaS •  Used by multiple Apps I by a single N N tenants on a shared T basis organization T PaaS R PaaS E A•  Controlled and N R •  Hosted and N managed by cloud managed by E IaaS E IaaS T service provider in-house IT T Trade-offs Lower total costs Lower upfront costs Greater control over security, compliance, QoS Outsourced management CapEx OpEx OpEx Enterprises will adopt a mix of private and public clouds
  30. 30. Oracle Has a Broad but Focused Cloud Computing StrategyPrivate Cloud Solutions Public Cloud Solutions •  Applications on a shared platform •  Oracle On Demand cloud services •  Database middleware for PaaS •  Oracle on 3rd party public clouds •  Hardware systems for IaaS •  Powering 3rd party public clouds Private Cloud Public Clouds Apps I SaaS N I N T T PaaS R PaaS E A R N N E IaaS E IaaS T T Cloud Integration •  Security, business process integration and data integration spanning on-premise and public clouds
  31. 31. Challenges of Cloud Computing modelsSales Manufactu Inventory Finance CRM Marketing ring HR Logistics How do I bridge this divide? SFA Product product SCM product DB LMS Inv MGMT ERP ERP ERP MES B2B Enterprise Infrastructure Services (Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations) On-premise Public Cloud Challenges across the divide between On-premise and Cloud Apps •  How do I populate data into the cloud application for the first time? •  How do I provision on-premise users into the cloud application? •  How do I manage user access to the cloud application? •  How do I ensure data consistency across all applications? •  How do I optimize business processes across all applications?
  32. 32. Five Areas for Consideration whenadopting Public/Hybrid Clouds Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes
  33. 33. Populate the cloud application with initial dataSales Manufactu Inventory Finance CRM Marketing ring HR Logistics Oracle Data DataSFA Product product ERP SCM product MES DB LMS B2B Inv MGMT ERP Extract Transformation Integrator EE Load Load ERP APIs Enterprise Infrastructure Services (Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations) Bulk Load of Data On-premise Public Cloud Challenges: •  Extracting, transforming and loading large volumes of data across the divide •  Connectivity with diverse systems •  High performance requirements
  34. 34. Five Areas for Consideration whenadopting Public/Hybrid Clouds Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes
  35. 35. Provision user access CRM Finance HR Employee Oracle Identity ManagerHelp Desk ERP Approval Workflow ERP Synchronizing both entitlements and identities On-premise Public Cloud Challenges: •  On-boarding users into applications •  Providing initial passwords •  Tracking approvals and provisioning users based on roles
  36. 36. Five Areas for Consideration whenadopting Public/Hybrid Clouds Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes
  37. 37. Manage user access CRM Oracle IdentityCompliance Reports Managere.g. “Who has On Premise AppsAccess to What?” Entitlement and account data ERP On Premise Oracle Access Systems Manager On-premise Public Cloud Challenges: •  Reconciling who has access to what applications and entitlements •  Detecting excessive access and dormant accounts •  Password aging and detection of orphaned accounts •  Self services account management and password reset •  Automated account disable upon termination •  Certification review reporting and role management
  38. 38. Five Areas for Consideration whenadopting Public/Hybrid Clouds Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes
  39. 39. Integrate applications and their dataSales Manufactu Inventory Finance CRM Marketing ring HR Logistics Oracle Service Bus Synchronous and Asynchronous AppSFA Product product ERP SCM product MES DB LMS B2B Inv MGMT ERP transactions events, data loads WS ERP Enterprise Infrastructure Services API’s (Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations) Oracle SOA Suite Real-time transactional secure On-premise Public Cloud messaging Challenges: •  Extracting, transforming and loading bulk data in real-time •  Capturing, transforming and updating transactions in real-time •  High performance requirements with a non-intrusive solution •  Connectivity with diverse systems •  Capture complex business events
  40. 40. Five Areas for Consideration whenadopting Public/Hybrid Clouds Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes
  41. 41. Optimize business processes CRM IT Data Center Users Business Apps Financials SCM Oracle BPM Suite ERP ERP Heterogeneous Sources Purchase Order Processing On-premise Public Cloud Challenges: •  Business processes typically span across the divide •  Heterogeneous system endpoints involved in complex long running processes •  Sensitive data is transfer over the internet
  42. 42. Key takeaways•  Cloud applications are here to stay, hybrid IT infrastructure is the emerging trend•  Populate, provision, manage, integrate, and optimize by leveraging Oracle Fusion Middleware•  New complexities can be conquered with the complete, open, integrated, and best-of-breed Oracle Fusion Middleware
  43. 43. Join our Fusion Middleware community! 1. Learn More 3. Leverage Best Practices www.oracle.com/middleware 2. Join our CommunityFacebook.com/FusionMiddleware www.oracle.com/otn twitter.com/OracleMiddle
  44. 44. Questions?© 2011 Oracle Corporation
  45. 45. For More Information Contact Resources www.oracle.com/exalogic•  Your local Oracle •  •  www.oracle.com/exadata sales organization •  www.oracle.com/weblogic •  www.oracle.com/cloud •  Twitter.com/OracleExalogic •  Twitter.com/OracleWebLogic •  Blogs.Oracle.com/ApplicationGrid
  46. 46. © 2011 Oracle Corporation 46
  47. 47. Case studyTeletech is one of the largest and most geographically diverse global providers ofcustomer and enterprise management solutions with a 27 year operating history. »  Financial stability •  Strong financial position - $1.2 billion in 2009 revenue •  Founder remains as Chairman and CEO »  Strong hosted technology infrastructure •  Centralized, standardized, and virtualized – cloud-based computing since 2003 •  HIPAA, SAS70, SOX, and PCI compliant »  Borderless delivery •  More than 100 clients in the Global 1000 •  Over 45,000 employees, 7,000 using our proprietary TeleTech@Home technology •  Support more than 50 languages »  Comprehensive industry solutions for the entire customer lifecycle •  Leading performance in customer management and direct sales •  Innovative enterprise back-office solutions •  Deep domain expertise – supporting 120 unique client programs and 50 languages »  Operations agility •  Delivery centers, virtual workforce solutions, and hosted services •  Proven methodologies and practices •  Six Sigma practices
  48. 48. Connecting to the cloud •  Pre-integrated and out-of-the-box service solution •  Complete self provisioning and self-service •  Integrated VoIP and desktop portals for complete self-service •  Quick time to benefit •  Pay for what you use Off-the-Shelf Integration Unlimited Real-Time Programmable Real-Time Configurable Call Associate Customization User Interface Analytics Management Productivity Tools Real-Time ReportingProven, Real-Time Real-Time Workflow Proven Proven, Real-Time Quality and Workflow Proven Scalability and Approvals Reliability Scalability Management Reliability

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