When community members take over at ASC Conference
 

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When community members take over: 3 ways how research participants become co-researchers (presented by Anouk Willems) at the ASC Conference 2013 in London (UK) on Friday April 19, 2013.

When community members take over: 3 ways how research participants become co-researchers (presented by Anouk Willems) at the ASC Conference 2013 in London (UK) on Friday April 19, 2013.

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When community members take over at ASC Conference Presentation Transcript

  • 1. By Anouk WillemsResearch Innovation Manager@AnoukW13 ways how research participantsbecome co-researchers
  • 2. Hi! I’m AnoukUtrecht, The Netherlands | ResearchInnovation Manager | Marketing |Co-creation | Mobile communities |Gamification | Co-researchers
  • 3. COLLABORATIONIS
  • 4. What if…
  • 5. ParticipantCo-researcherWE challengeTHE TRADITIONALroles
  • 6. WALKINGOUR OWN talk
  • 7. TriangulationAPPROACH FROMMULTIPLEPERSPECTIVES
  • 8. 3 WAYS OFCOLLABORATINGWITH co-researchers
  • 9. NaturalMODERATORBEHAVIOUR
  • 10. CO-MODERATOR// by role““I really enjoyed being aco-moderator. It really feltlike I was playing animportant role and that Iwas being heard. Thank youfor asking me to do that. Iwould love to do it again.
  • 11. CO-MODERATOR// by mission
  • 12. 3 WAYS OFCOLLABORATINGWITH co-researchers
  • 13. FINDING OURblind spots1/ Generation Gap2/ Knowledge Gap3/ Culture Gap
  • 14. CLOSING THEgeneration gap
  • 15. KnowledgeGAPKnowledge gapCROWD INTERPRETATIONGAME
  • 16. Knowledge gapCROWD INTERPRETATIONGAMERound 2: Deeper interpretation
  • 17. Knowledge gapCROWD INTERPRETATIONGAME
  • 18. 3 WAYS OFCOLLABORATINGWITH co-researchers
  • 19. FINE-TUNINGCONCLUSIONS TOCLOSE THE culture gap
  • 20. GET THE universalINSIGHT
  • 21. co-researchersSO, AREOUR NEWPARTNER INCRIME
  • 22. 1/CO-RESEARCHERSCLOSE THE gaps
  • 23. 2/CO-RESEARCHERSARE more engagedConsumerCommunity memberCo-ownerCollaborator
  • 24. 3/CO-RESEARCHERSARE THE future
  • 25. Thank you!Questions?Anouk@insites-consulting.com+31 10 742 10 35Anouk WillemsResearch Innovation Manager