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ASC Winchester 2013
GAMIFICATION
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4
REVIEWWRITINGMODULE
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5
REVIEWWRITINGMODULE
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We all play …
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Elements of game playing Also called game mechanics. These features play on game
dynamics and are what make games so engaging
Game dynamics The motivations that people have in relation to games.
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Gamified focus groups
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“on your next shop visit, be an anthropologist and
observe the creature called the shopper!”
“I challenge you to find the most arguments as to
why people like brand X”
“Imagine in alternative universe, you’re visiting
the Plantet Brand X. What does it look like, …”
“If brand X would come to live and be a person,
just like you and me …”
“If brand X would come to live and be a person,
just like you and me …”
www.insites-consulting.com @sebastienvl
“If you’d make a movie about disease X, what
would it be like, who plays the lead role, …”
“Tell me whether you are pro or contra and why.
Let’s see which group can list the most arguments…”
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WHAT ABOUT
MROCs ?
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www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Longitudinal
WHY MROCs?
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www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
LET’S MAKE
IT HAPPEN!
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Group level
4 LEVELS
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www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Based on insight platforms retrieved from earlier
research or in an earlier stage of the same
project, the Ideation Tool challenges participants
to come up with new ideas for problems or
needs.
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
harder
Thinking
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
different
Thinking
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
WHAT’S
NEXT?
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Beyond
data collection
Crowd interpretation is the analysis of
research data by a group of research participants in
order to obtain richer, more accurate interpretation
of data that leads to insights.
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
LET THE GAMES
BEGIN!

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