Presentation by Sebastien Van Laere on Using gamification to increase participant engagement and data quality in Online Research Communities. Presented at the ASC Conference on Friday September 6, 2013 in Winchester (UK).
7. www.insites-consulting.com @sebastienvl
Elements of game playing Also called game mechanics. These features play on game
dynamics and are what make games so engaging
Game dynamics The motivations that people have in relation to games.
10. www.insites-consulting.com @sebastienvl
“on your next shop visit, be an anthropologist and
observe the creature called the shopper!”
“I challenge you to find the most arguments as to
why people like brand X”
“Imagine in alternative universe, you’re visiting
the Plantet Brand X. What does it look like, …”
“If brand X would come to live and be a person,
just like you and me …”
“If brand X would come to live and be a person,
just like you and me …”
www.insites-consulting.com @sebastienvl
“If you’d make a movie about disease X, what
would it be like, who plays the lead role, …”
“Tell me whether you are pro or contra and why.
Let’s see which group can list the most arguments…”
30. Crowd interpretation is the analysis of
research data by a group of research participants in
order to obtain richer, more accurate interpretation
of data that leads to insights.