ASC Winchester 2013
GAMIFICATION
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
4
REVIEWWRITINGMODULE
www.insites-consulting.com @sebastienvl
5
REVIEWWRITINGMODULE
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
We all play …
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Elements of game playing Also called game mechanics. These features play on game
d...
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Gamified focus groups
www.insites-consulting.com @sebastienvl
“on your next shop visit, be an anthropologist and
observe the creature called the...
www.insites-consulting.com @sebastienvl
WHAT ABOUT
MROCs ?
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Longitudinal
WHY MROCs?
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
LET’S MAKE
IT HAPPEN!
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Group level
4 LEVELS
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Based on insight platforms retrieved from e...
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
harder
Thinking
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
different
Thinking
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
WHAT’S
NEXT?
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
Beyond
data collection
Crowd interpretation is the analysis of
research data by a group of research participants in
order to obtain richer, more ...
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
LET THE GAMES
BEGIN!
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Using gamification to increase participant engagement and data quality in Online Research Communities

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Presentation by Sebastien Van Laere on Using gamification to increase participant engagement and data quality in Online Research Communities. Presented at the ASC Conference on Friday September 6, 2013 in Winchester (UK).

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Using gamification to increase participant engagement and data quality in Online Research Communities

  1. 1. ASC Winchester 2013 GAMIFICATION
  2. 2. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  3. 3. www.insites-consulting.com @sebastienvl
  4. 4. 4 REVIEWWRITINGMODULE www.insites-consulting.com @sebastienvl
  5. 5. 5 REVIEWWRITINGMODULE www.insites-consulting.com @sebastienvl
  6. 6. www.insites-consulting.com @sebastienvl We all play … www.insites-consulting.com @sebastienvl
  7. 7. www.insites-consulting.com @sebastienvl Elements of game playing Also called game mechanics. These features play on game dynamics and are what make games so engaging Game dynamics The motivations that people have in relation to games.
  8. 8. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  9. 9. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Gamified focus groups
  10. 10. www.insites-consulting.com @sebastienvl “on your next shop visit, be an anthropologist and observe the creature called the shopper!” “I challenge you to find the most arguments as to why people like brand X” “Imagine in alternative universe, you’re visiting the Plantet Brand X. What does it look like, …” “If brand X would come to live and be a person, just like you and me …” “If brand X would come to live and be a person, just like you and me …” www.insites-consulting.com @sebastienvl “If you’d make a movie about disease X, what would it be like, who plays the lead role, …” “Tell me whether you are pro or contra and why. Let’s see which group can list the most arguments…”
  11. 11. www.insites-consulting.com @sebastienvl WHAT ABOUT MROCs ? www.insites-consulting.com @sebastienvl
  12. 12. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  13. 13. www.insites-consulting.com @sebastienvl
  14. 14. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  15. 15. www.insites-consulting.com @sebastienvl Longitudinal WHY MROCs? www.insites-consulting.com @sebastienvl
  16. 16. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl LET’S MAKE IT HAPPEN!
  17. 17. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Group level 4 LEVELS
  18. 18. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  19. 19. www.insites-consulting.com @sebastienvl
  20. 20. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  21. 21. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Based on insight platforms retrieved from earlier research or in an earlier stage of the same project, the Ideation Tool challenges participants to come up with new ideas for problems or needs.
  22. 22. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  23. 23. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  24. 24. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  25. 25. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  26. 26. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl harder Thinking
  27. 27. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl different Thinking
  28. 28. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl WHAT’S NEXT?
  29. 29. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Beyond data collection
  30. 30. Crowd interpretation is the analysis of research data by a group of research participants in order to obtain richer, more accurate interpretation of data that leads to insights.
  31. 31. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  32. 32. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  33. 33. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  34. 34. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  35. 35. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  36. 36. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl
  37. 37. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl LET THE GAMES BEGIN!
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