Universal Brands at Qualitative 360
 

Universal Brands at Qualitative 360

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Universal Brands: Giving brands local relevance (presented by Tom De Ruyck) at the Qualitative 360 event in Berlin (DE) on Wednesday April 17, 2013.

Universal Brands: Giving brands local relevance (presented by Tom De Ruyck) at the Qualitative 360 event in Berlin (DE) on Wednesday April 17, 2013.

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Universal Brands at Qualitative 360 Universal Brands at Qualitative 360 Presentation Transcript

  • @tomderuyck
  • @tomderuyck
  • Fast GrowingEconomies@tomderuyck
  • @tomderuyck
  • GlobalBrand Tribes@tomderuyck
  • @tomderuyck
  • @tomderuyck
  • Making Brands Locally Relevant@tomderuyck
  • Leapfrogging@tomderuyck
  • ReverseInnovation@tomderuyck
  • @tomderuyckCommercialization
  • @tomderuyck
  • @tomderuyck
  • @tomderuyck
  • @tomderuyck
  • @tomderuyck
  • CustomerDialogues@tomderuyck
  • Celebrate Diversity@tomderuyck
  • Take your Time@tomderuyck
  • Be Agile@tomderuyck
  • @tomderuyck
  • Lost in translation@tomderuyck
  • Languageis only 10%of Culture@tomderuyck
  • @tomderuyck
  • Motiv(n)ation#1@tomderuyck
  • The battle ofthe screens#2@tomderuyck
  • DifferentCountry,DifferentStory#3@tomderuyck
  • Managing Expectations#4@tomderuyck
  • Playing forAttention#5@tomderuyck
  • How peoplesay things isequallyimportant aswhat they say@tomderuyck
  • Meet (y)our NewColleagues!@tomderuyck
  • Filling ourBlind Spots@tomderuyck
  • Our Eyes and Ears@tomderuyck
  • @tomderuyck
  • @tomderuyck
  • @tomderuyckBring it toLife
  • @tomderuyck
  • @tomderuyck
  • linkedin.com/in/tomderuyck@tomderuycktom@insites-consulting.comwww.insites-consulting.comStay Hungry!Head of Research Communities