Universal Brands at Qualitative 360

814 views
753 views

Published on

Universal Brands: Giving brands local relevance (presented by Tom De Ruyck) at the Qualitative 360 event in Berlin (DE) on Wednesday April 17, 2013.

Published in: Technology, Business

Universal Brands at Qualitative 360

  1. 1. @tomderuyck
  2. 2. @tomderuyck
  3. 3. Fast GrowingEconomies@tomderuyck
  4. 4. @tomderuyck
  5. 5. GlobalBrand Tribes@tomderuyck
  6. 6. @tomderuyck
  7. 7. @tomderuyck
  8. 8. Making Brands Locally Relevant@tomderuyck
  9. 9. Leapfrogging@tomderuyck
  10. 10. ReverseInnovation@tomderuyck
  11. 11. @tomderuyckCommercialization
  12. 12. @tomderuyck
  13. 13. @tomderuyck
  14. 14. @tomderuyck
  15. 15. @tomderuyck
  16. 16. @tomderuyck
  17. 17. CustomerDialogues@tomderuyck
  18. 18. Celebrate Diversity@tomderuyck
  19. 19. Take your Time@tomderuyck
  20. 20. Be Agile@tomderuyck
  21. 21. @tomderuyck
  22. 22. Lost in translation@tomderuyck
  23. 23. Languageis only 10%of Culture@tomderuyck
  24. 24. @tomderuyck
  25. 25. Motiv(n)ation#1@tomderuyck
  26. 26. The battle ofthe screens#2@tomderuyck
  27. 27. DifferentCountry,DifferentStory#3@tomderuyck
  28. 28. Managing Expectations#4@tomderuyck
  29. 29. Playing forAttention#5@tomderuyck
  30. 30. How peoplesay things isequallyimportant aswhat they say@tomderuyck
  31. 31. Meet (y)our NewColleagues!@tomderuyck
  32. 32. Filling ourBlind Spots@tomderuyck
  33. 33. Our Eyes and Ears@tomderuyck
  34. 34. @tomderuyck
  35. 35. @tomderuyck
  36. 36. @tomderuyckBring it toLife
  37. 37. @tomderuyck
  38. 38. @tomderuyck
  39. 39. linkedin.com/in/tomderuyck@tomderuycktom@insites-consulting.comwww.insites-consulting.comStay Hungry!Head of Research Communities

×