The sound of C in Creativity at TV Day
 

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The sound of C in Creativity, presented by Kristof De Wulf (CEO InSites Consulting) at the Medialaan TV Day on Tuesday March 25, 2014 in Brussels (BE).

The sound of C in Creativity, presented by Kristof De Wulf (CEO InSites Consulting) at the Medialaan TV Day on Tuesday March 25, 2014 in Brussels (BE).

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The sound of C in Creativity at TV Day Presentation Transcript

  • 1. @KRISTOFDEWULF
  • 2. @KRISTOFDEWULF WE CAN PREDICT THE FUTURE FROM EVER BIGGER DATA
  • 3. @KRISTOFDEWULF COPYING HAS NEVER BEEN EASIER
  • 4. @KRISTOFDEWULF EVEN GOOGLE HAS CUT DOWN ON CREATIVE TIME
  • 5. @KRISTOFDEWULF
  • 6. @KRISTOFDEWULF WE ARE DROWNING IN THE BIG DATA TSUNAMI
  • 7. @KRISTOFDEWULF CONSUMERS ARE TIRED OF OUR OLD TRICKS
  • 8. @KRISTOFDEWULF COPERNICAN MARKETING REVOLUTION
  • 9. @KRISTOFDEWULF
  • 10. @KRISTOFDEWULF KEEPING OUR EGO IN CHECK
  • 11. @KRISTOFDEWULF THE BIG EGO TEST
  • 12. Did you directly talk to a consumer about your brand or product? @KRISTOFDEWULF THE BIG EGO TEST
  • 13. Did you start a meeting with a story on a consumer? @KRISTOFDEWULF THE BIG EGO TEST
  • 14. Did you use your own brand or product? @KRISTOFDEWULF THE BIG EGO TEST
  • 15. Did you learn something new about your market? @KRISTOFDEWULF THE BIG EGO TEST
  • 16. Did you do something for the first time? @KRISTOFDEWULF THE BIG EGO TEST
  • 17. @KRISTOFDEWULF 1. 2. 3. CONNECTING WITH CONSUMERS CONNECTING MORE DOTS CONNECTING OVER TIME CONNECTED CREATIVITY
  • 18. @KRISTOFDEWULF 1. CONNECTED CREATIVITY = CONNECTING WITH CONSUMERS
  • 19. @KRISTOFDEWULF INSIGHT BIG IDEA EXECUTION
  • 20. In-sight |’in.sit| @KRISTOFDEWULF DON’T THINK TOO SOON YOU HAVE AN INSIGHT
  • 21. @KRISTOFDEWULF
  • 22. @KRISTOFDEWULF
  • 23. @KRISTOFDEWULF 2. CONNECTED CREATIVITY = CONNECTING MORE DOTS
  • 24. @KRISTOFDEWULF THINK PLAYLIST NOT CHECKLIST
  • 25. @KRISTOFDEWULF
  • 26. @KRISTOFDEWULF Close-up Big-picture
  • 27. @KRISTOFDEWULF FIND SOMEONE WHO HAS SOLVED YOUR PROBLEM
  • 28. @KRISTOFDEWULF 3. CONNECTED CREATIVITY = CONNECTING OVER TIME
  • 29. @KRISTOFDEWULF WHAT DO SHOES AND VEGAS HAVE IN COMMON?
  • 30. @KRISTOFDEWULF SURPRISINGLY CONSISTENT
  • 31. @KRISTOFDEWULF CREATE THE RIGHT CULTURE
  • 32. @KRISTOFDEWULF 1. 2. 3. CONNECTING WITH CONSUMERS CONNECTING MORE DOTS CONNECTING OVER TIME CONNECTED CREATIVITY
  • 33. @KRISTOFDEWULF BIG DATA
  • 34. @KRISTOFDEWULF SPARKS OF INSPIRATION
  • 35. @KRISTOFDEWULF CONNECTING WITH CONSUMERS
  • 36. @KRISTOFDEWULF CONNECTING MORE DOTS
  • 37. @KRISTOFDEWULF CONNECTING OVER TIME
  • 38. @KRISTOFDEWULF