The Consumer Consulting Board Smartees Workshop

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This is the full slidedeck of our 'Consumer Consulting Board' Smartees Workshop (30 April, 2013) in London. The main focus is on how to give your consumers a seat on the board of your company.

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The Consumer Consulting Board Smartees Workshop

  1. 1. The Consumer ConsultingBoardThis is the full slidedeck of our the‘Consumer Consulting Board’ SmarteesWorkshop (30 April, 2013). The mainfocus is on how to give yourcustomers a seat on the board ofyour company.
  2. 2. 1. Welcome2. Introduction3. The Consumer Consulting BoardBREAK4. Design your community5. Leverage your community6. Q&A
  3. 3. WIKI WALLMROCs
  4. 4. #1: Collaboration and co-creationare trends; in 3 years, these willblow over.Statement:
  5. 5. Insighting DevelopingOptimizing ImplementingBusinessObjectives
  6. 6. Inspired by trendy clubgoers
  7. 7. Thinking harder…
  8. 8. …and thinking different
  9. 9. A matching way of reporting
  10. 10. ... for maximal impact
  11. 11. Queuing in front of the club isalways so boring! It should bepossible to already have a firstglimpse of the vibes, it will make itworth waiting and build up myexcitement.
  12. 12. The origami element at the entrance links the outside tothe inside of the club and hints at the interior design.
  13. 13. It is so frustrating not to benoticed by the bartender! I’mclearly trying to get his attention,however others are being servedbefore me.
  14. 14. The bar is interactive and allows you to order a beer,it even keeps track of who is next in line.
  15. 15. I’m at the bar for differentreasons; sometimes just to quicklyget a drink, but I may also becatching up with my friends orhaving a chat with an interestingstranger.
  16. 16. The interactive bar surface entertains and connectspeople in playful ways.
  17. 17. Design the communityHow will your community be setup?1/ Who3/ Questions &tasks2/ What3/ What are your questions & tasks for theconsumers?• ..• ..2/ What’s the main goal of your community?• ..• ..1/ Who will you select (profile, number)?• ..• ..
  18. 18. CHOOSING YOURPilot Project
  19. 19. Conversations from external stakeholdersConversationsfrominternalstakeholders ProudcompanyConversationcompanyBoringcompanyAdoredcompanyCommunication is key!
  20. 20. Internal
  21. 21. Internal
  22. 22. Internal
  23. 23. Internal
  24. 24. External
  25. 25. It’s an EVOLUTION,not a REVOLUTION!
  26. 26. SharingIS caring
  27. 27. WIKI WALLMROCs
  28. 28. linkedin.com/in/tomderuyck@tomderuycktom@insites-consulting.comwww.insites-consulting.comNew York – London – Ghent – Rotterdam – Timisoara

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