The Consumer ConsultingBoardThis is the full slidedeck of our the‘Consumer Consulting Board’ SmarteesWorkshop (30 April, 2013). The mainfocus is on how to give yourcustomers a seat on the board ofyour company.
1. Welcome2. Introduction3. The Consumer Consulting BoardBREAK4. Design your community5. Leverage your community6. Q&A
Queuing in front of the club isalways so boring! It should bepossible to already have a firstglimpse of the vibes, it will make itworth waiting and build up myexcitement.
The origami element at the entrance links the outside tothe inside of the club and hints at the interior design.
It is so frustrating not to benoticed by the bartender! I’mclearly trying to get his attention,however others are being servedbefore me.
The bar is interactive and allows you to order a beer,it even keeps track of who is next in line.
I’m at the bar for differentreasons; sometimes just to quicklyget a drink, but I may also becatching up with my friends orhaving a chat with an interestingstranger.
The interactive bar surface entertains and connectspeople in playful ways.
Design the communityHow will your community be setup?1/ Who3/ Questions &tasks2/ What3/ What are your questions & tasks for theconsumers?• ..• ..2/ What’s the main goal of your community?• ..• ..1/ Who will you select (profile, number)?• ..• ..