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The Consumer Consulting Board Smartees Webinar (Session 1&2)
 

The Consumer Consulting Board Smartees Webinar (Session 1&2)

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This is the full slidedeck of our 'Consumer Consulting Board' Smartees Webinar of 25 April, 2013 (Session 1&2). The main focus is on how you can give your consumers a seat on the board of your ...

This is the full slidedeck of our 'Consumer Consulting Board' Smartees Webinar of 25 April, 2013 (Session 1&2). The main focus is on how you can give your consumers a seat on the board of your company, illustrated with a case from H.J. Heinz. Presentation by Tom De Ruyck (Head of Research Communities) & Anouk Willems (Research Innovation Manager)/Sébastien Van Laere (Research Consultant)

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    The Consumer Consulting Board Smartees Webinar (Session 1&2) The Consumer Consulting Board Smartees Webinar (Session 1&2) Presentation Transcript

    • The Consumer ConsultingBoardThis is the full slidedeck of our‘Consumer Consulting Board’ SmarteesWebinar (Session 1 & Session 2). Themain focus is on how to give yourcustomers a seat on the board ofyour company. The main theme iselaborated, followed by a case studyfrom H.J. Heinz.
    • @tomderuyck
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    • @tomderuyckInsighting DevelopingOptimizing ImplementingBusinessObjectives
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    • @tomderuyckCHOOSING YOURPilot Project
    • @tomderuyck
    • @tomderuyckConversations from external stakeholdersConversationsfrominternalstakeholders ProudcompanyConversationcompanyBoringcompanyAdoredcompanyCommunication is key!
    • @tomderuyckInternal
    • @tomderuyckInternal
    • @tomderuyckInternal
    • @tomderuyckInternal
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    • @tomderuyckExternal
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    • It’s an EVOLUTION,not a REVOLUTION!@tomderuyck
    • SharingIS caring@tomderuyck
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    • @tomderuyck
    • linkedin.com/in/tomderuyck@tomderuycktom@insites-consulting.comwww.insites-consulting.comNew York – London – Ghent – Rotterdam – Timisoara
    • “How the ConsumerConsulting Board ofHeinz brings theconsumer to life”
    • 1// ABOUT HEINZ
    • CONSUMER FEELING…
    • ©InSitesConsulting2// THE FOODCOMMUNITY
    • # ProfileNumber DurationObjectives
    • 2008200920112013
    • BENEFITS OF A COMMUNITY
    • BENEFITS OF A COMMUNITY2/ RICH & RELEVANT DATA
    • BENEFITS OF A COMMUNITY2/ RICH & RELEVANT DATA
    • 3// ENGAGING EXPERIENCES…LET’S START WITH OUR MEMBERS
    • 2/ EXCLUSIVE 3/ FUN 4/ CONNECT1/ IMPACT
    • 2/ EXCLUSIVE 3/ FUN 4/ CONNECT1/ IMPACT
    • 2/ EXCLUSIVE 3/ FUN 4/ CONNECT1/ IMPACTGOODIEBAGSQUIZESCOMPETITIONS
    • MEET PEOPLE2/ EXCLUSIVE 3/ FUN 4/ CONNECT1/ IMPACT
    • …AND HOW TO INVOLVE
    • EngageCONSUMER WORLD
    • WITH REAL STORIES
    • INTO ACTIONS
    • RESEARCH RESULTS
    • 5// RESULTS
    • IT’S AN EVOLUTION, NOT A REVOLUTIONBALANCE STORIES & ACTIONABLE RESULTSTARGET THE RIGHT INFORMATION
    • IT’S AN EVOLUTION, NOT A REVOLUTIONBALANCE STORIES & ACTIONABLE RESULTSTARGET THE RIGHT INFORMATION
    • Get intouchAnouk Willems, Research Innovation Manageranouk@insites-consulting.com+31 10 742 10 35Tom De Ruyck, Head of Research Communities+32 9 269 14 07tom@insites-consulting.com
    • Get intouchSébastien Van Laere, Research Consultantsebastien@insites-consulting.com+44 20 7870 2571Tom De Ruyck, Head of Research Communities+32 9 269 14 07tom@insites-consulting.com