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the Chief Consumer Officer Smartees Webinar

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This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be …

This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).

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  • 1. The Chief Consumer Officer Smartees Webinar This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).
  • 2. Massive change @TOMDERUYCK
  • 3. Many possible futures @TOMDERUYCK
  • 4. Structural Collaboration with consumers @TOMDERUYCK
  • 5. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  • 6. @TOMDERUYCK
  • 7. notFaking it @TOMDERUYCK
  • 8. notDoing everything consumers ask @TOMDERUYCK
  • 9. notHaving no strategy @TOMDERUYCK
  • 10. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  • 11. Challenge accepted? @TOMDERUYCK
  • 12. @TOMDERUYCK
  • 13. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  • 14. Consumer collaboration initiatives #1 @TOMDERUYCK
  • 15. Reactive & proactive #1 @TOMDERUYCK
  • 16. Discovering new opportunities #1 @TOMDERUYCK
  • 17. Bringing down the silos #1 @TOMDERUYCK
  • 18. Even the CFO will be happy! #1 @TOMDERUYCK
  • 19. Keeping onGOing GOing #1 @TOMDERUYCK
  • 20. #1 @TOMDERUYCK
  • 21. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  • 22. Ambassador Team #1 @TOMDERUYCK
  • 23. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  • 24. #2 @TOMDERUYCK
  • 25. #2 @TOMDERUYCK
  • 26. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  • 27. What if…? #3 @TOMDERUYCK
  • 28. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  • 29. #3 @TOMDERUYCK
  • 30. Leverage of results & culture externally #4 @TOMDERUYCK
  • 31. #4 @TOMDERUYCK
  • 32. Impact measurement #5 @TOMDERUYCK
  • 33. Culture #5 @TOMDERUYCK Performance Communication
  • 34. @TOMDERUYCK CHIEF CONSUMER OFFICER
  • 35. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  • 36. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
  • 37. Questions? Thank you!
  • 38. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards