The Chief Consumer Officer at the Research Analyst Program
 

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The Chief Consumer Officer, presented by Tom De Ruyck at the Research Analyst Program in Barrie, Ontario (US) on April 2, 2014.

The Chief Consumer Officer, presented by Tom De Ruyck at the Research Analyst Program in Barrie, Ontario (US) on April 2, 2014.

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The Chief Consumer Officer at the Research Analyst Program Presentation Transcript

  • 1. Digital Darwinism @TOMDERUYCK
  • 2. Massive change @TOMDERUYCK
  • 3. Many possible futures @TOMDERUYCK
  • 4. @TOMDERUYCK
  • 5. Structural Collaboration with consumers @TOMDERUYCK
  • 6. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  • 7. @TOMDERUYCK
  • 8. notFaking it @TOMDERUYCK
  • 9. notDoing everything consumers ask @TOMDERUYCK
  • 10. notHaving no strategy @TOMDERUYCK
  • 11. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  • 12. Challenge accepted? @TOMDERUYCK
  • 13. @TOMDERUYCK
  • 14. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  • 15. Consumer collaboration initiatives #1 @TOMDERUYCK
  • 16. Know where to start #1 @TOMDERUYCK
  • 17. Reactive & proactive #1 @TOMDERUYCK
  • 18. Discovering new opportunities #1 @TOMDERUYCK
  • 19. Bringing down the silos #1 @TOMDERUYCK
  • 20. Even the CFO will be happy! #1 @TOMDERUYCK
  • 21. Keeping onGOing GOing #1 @TOMDERUYCK
  • 22. #1 @TOMDERUYCK
  • 23. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  • 24. Ambassador Team #1 @TOMDERUYCK
  • 25. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  • 26. Marketing our findings #2 @TOMDERUYCK
  • 27. Online, offline… NO LINE! #2 @TOMDERUYCK
  • 28. #2 @TOMDERUYCK
  • 29. #2 @TOMDERUYCK
  • 30. #2 @TOMDERUYCK
  • 31. #2 @TOMDERUYCK
  • 32. #2 @TOMDERUYCK
  • 33. #2 @TOMDERUYCK
  • 34. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  • 35. What if…? #3 @TOMDERUYCK
  • 36. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  • 37. Activate the Movers & Shakers #3 @TOMDERUYCK
  • 38. #3 @TOMDERUYCK
  • 39. The rules of the game #3 @TOMDERUYCK
  • 40. Leverage of results & culture externally #4 @TOMDERUYCK
  • 41. #4 @TOMDERUYCK
  • 42. #4 Surfing the wave of enthusiasm @TOMDERUYCK
  • 43. Impact measurement #5 @TOMDERUYCK
  • 44. Culture #5 @TOMDERUYCK Performance Communication
  • 45. @TOMDERUYCK CHIEF CONSUMER OFFICER
  • 46. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  • 47. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards