Digital Darwinism
@TOMDERUYCK
Massive change
@TOMDERUYCK
Many possible futures
@TOMDERUYCK
@TOMDERUYCK
Structural Collaboration
with consumers
@TOMDERUYCK
‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK
@TOMDERUYCK
notFaking it
@TOMDERUYCK
notDoing everything
consumers ask
@TOMDERUYCK
notHaving no strategy
@TOMDERUYCK
We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK
Challenge accepted?
@TOMDERUYCK
@TOMDERUYCK
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
...
Consumer
collaboration
initiatives
#1
@TOMDERUYCK
Know where to start
#1
@TOMDERUYCK
Reactive & proactive
#1
@TOMDERUYCK
Discovering new
opportunities
#1
@TOMDERUYCK
Bringing down the silos
#1
@TOMDERUYCK
Even the CFO will be happy!
#1
@TOMDERUYCK
Keeping
onGOing
GOing
#1
@TOMDERUYCK
#1
@TOMDERUYCK
Avoid a Collaboration Hangover! #1
@TOMDERUYCK
Ambassador Team
#1
@TOMDERUYCK
#2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK
Marketing our findings
#2
@TOMDERUYCK
Online, offline… NO LINE!
#2
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK
What if…?
#3
@TOMDERUYCK
HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline ...
Activate the Movers & Shakers
#3
@TOMDERUYCK
#3
@TOMDERUYCK
The rules of the game
#3
@TOMDERUYCK
Leverage of
results & culture
externally
#4
@TOMDERUYCK
#4
@TOMDERUYCK
#4
Surfing the wave of enthusiasm
@TOMDERUYCK
Impact
measurement
#5
@TOMDERUYCK
Culture
#5
@TOMDERUYCK
Performance
Communication
@TOMDERUYCK
CHIEF
CONSUMER
OFFICER
Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partne...
The Chief Consumer Officer at the Research Analyst Program
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The Chief Consumer Officer at the Research Analyst Program

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The Chief Consumer Officer, presented by Tom De Ruyck at the Research Analyst Program in Barrie, Ontario (US) on April 2, 2014.

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The Chief Consumer Officer at the Research Analyst Program

  1. 1. Digital Darwinism @TOMDERUYCK
  2. 2. Massive change @TOMDERUYCK
  3. 3. Many possible futures @TOMDERUYCK
  4. 4. @TOMDERUYCK
  5. 5. Structural Collaboration with consumers @TOMDERUYCK
  6. 6. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  7. 7. @TOMDERUYCK
  8. 8. notFaking it @TOMDERUYCK
  9. 9. notDoing everything consumers ask @TOMDERUYCK
  10. 10. notHaving no strategy @TOMDERUYCK
  11. 11. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  12. 12. Challenge accepted? @TOMDERUYCK
  13. 13. @TOMDERUYCK
  14. 14. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  15. 15. Consumer collaboration initiatives #1 @TOMDERUYCK
  16. 16. Know where to start #1 @TOMDERUYCK
  17. 17. Reactive & proactive #1 @TOMDERUYCK
  18. 18. Discovering new opportunities #1 @TOMDERUYCK
  19. 19. Bringing down the silos #1 @TOMDERUYCK
  20. 20. Even the CFO will be happy! #1 @TOMDERUYCK
  21. 21. Keeping onGOing GOing #1 @TOMDERUYCK
  22. 22. #1 @TOMDERUYCK
  23. 23. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  24. 24. Ambassador Team #1 @TOMDERUYCK
  25. 25. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  26. 26. Marketing our findings #2 @TOMDERUYCK
  27. 27. Online, offline… NO LINE! #2 @TOMDERUYCK
  28. 28. #2 @TOMDERUYCK
  29. 29. #2 @TOMDERUYCK
  30. 30. #2 @TOMDERUYCK
  31. 31. #2 @TOMDERUYCK
  32. 32. #2 @TOMDERUYCK
  33. 33. #2 @TOMDERUYCK
  34. 34. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  35. 35. What if…? #3 @TOMDERUYCK
  36. 36. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  37. 37. Activate the Movers & Shakers #3 @TOMDERUYCK
  38. 38. #3 @TOMDERUYCK
  39. 39. The rules of the game #3 @TOMDERUYCK
  40. 40. Leverage of results & culture externally #4 @TOMDERUYCK
  41. 41. #4 @TOMDERUYCK
  42. 42. #4 Surfing the wave of enthusiasm @TOMDERUYCK
  43. 43. Impact measurement #5 @TOMDERUYCK
  44. 44. Culture #5 @TOMDERUYCK Performance Communication
  45. 45. @TOMDERUYCK CHIEF CONSUMER OFFICER
  46. 46. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  47. 47. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
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