SlideShare a Scribd company logo

The Chief Consumer Officer at Kongress der Deutschen Marktforschung

•
•
InSites on Stage
InSites on Stage

The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).

MarketingBusinessSelf Improvement
1 of 36
Download to read offline
Massive change @TOMDERUYCK
Many possible futures @TOMDERUYCK
Structural Collaboration with consumers @TOMDERUYCK
‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
@TOMDERUYCK
notFaking it @TOMDERUYCK
notDoing everything consumers ask @TOMDERUYCK
notHaving no strategy @TOMDERUYCK
We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
Challenge accepted? @TOMDERUYCK
@TOMDERUYCK
#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
Consumer collaboration initiatives #1 @TOMDERUYCK
Reactive & proactive #1 @TOMDERUYCK
Discovering new opportunities #1 @TOMDERUYCK
Bringing down the silos #1 @TOMDERUYCK
Even the CFO will be happy! #1 @TOMDERUYCK
Keeping onGOing GOing #1 @TOMDERUYCK
#1 @TOMDERUYCK
Avoid a Collaboration Hangover! #1 @TOMDERUYCK
Ambassador Team #1 @TOMDERUYCK
#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
#2 @TOMDERUYCK
#2 @TOMDERUYCK
Inspiring and empowering employees at all levels #3 @TOMDERUYCK
What if…? #3 @TOMDERUYCK
HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
#3 @TOMDERUYCK
Leverage of results & culture externally #4 @TOMDERUYCK
#4 @TOMDERUYCK
Impact measurement #5 @TOMDERUYCK
Culture #5 @TOMDERUYCK Performance Communication
@TOMDERUYCK CHIEF CONSUMER OFFICER
Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

Recommended

Why Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerWhy Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerTom De Ruyck
 
Why every company needs a Chief Consumer Officer
Why every company needs a Chief Consumer OfficerWhy every company needs a Chief Consumer Officer
Why every company needs a Chief Consumer OfficerNatalie Mas
 
[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation StudioTom De Ruyck
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketBrand Genetics
 
Increasing the ROI of Consumer Insights for Danone
Increasing the ROI of Consumer Insights for DanoneIncreasing the ROI of Consumer Insights for Danone
Increasing the ROI of Consumer Insights for DanoneTom De Ruyck
 
The New Loyalty - Customer Experience, Your Future Asset
The New Loyalty - Customer Experience, Your Future AssetThe New Loyalty - Customer Experience, Your Future Asset
The New Loyalty - Customer Experience, Your Future AssetTom De Ruyck
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
 
From Co-creation to Structural Collaboration
From Co-creation to Structural CollaborationFrom Co-creation to Structural Collaboration
From Co-creation to Structural CollaborationTom De Ruyck
 

Recommended

Why Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerWhy Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerTom De Ruyck
 
Why every company needs a Chief Consumer Officer
Why every company needs a Chief Consumer OfficerWhy every company needs a Chief Consumer Officer
Why every company needs a Chief Consumer OfficerNatalie Mas
 
[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation StudioTom De Ruyck
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketBrand Genetics
 
Increasing the ROI of Consumer Insights for Danone
Increasing the ROI of Consumer Insights for DanoneIncreasing the ROI of Consumer Insights for Danone
Increasing the ROI of Consumer Insights for DanoneTom De Ruyck
 
The New Loyalty - Customer Experience, Your Future Asset
The New Loyalty - Customer Experience, Your Future AssetThe New Loyalty - Customer Experience, Your Future Asset
The New Loyalty - Customer Experience, Your Future AssetTom De Ruyck
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
 
From Co-creation to Structural Collaboration
From Co-creation to Structural CollaborationFrom Co-creation to Structural Collaboration
From Co-creation to Structural CollaborationTom De Ruyck
 
What is value co-creation? For me :)
What is value co-creation? For me :)What is value co-creation? For me :)
What is value co-creation? For me :)Monika Maciuliene
 
How Collaboration Drives innovation
How Collaboration Drives innovationHow Collaboration Drives innovation
How Collaboration Drives innovationStephen Maud
 
Building Your Open Business Toolkit
Building Your Open Business ToolkitBuilding Your Open Business Toolkit
Building Your Open Business ToolkitCrowdsourcing Week
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive InnovationFreedomLab Future Studies
 
Innovation In Advertising
Innovation In AdvertisingInnovation In Advertising
Innovation In AdvertisingDaniele Fiandaca
 
Achieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringAchieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringCognizant
 
Integrating Agile + Design Thinking
Integrating Agile + Design ThinkingIntegrating Agile + Design Thinking
Integrating Agile + Design ThinkingManu Makker
 
Class number 1: Anyscreen Storytelling
Class number 1: Anyscreen StorytellingClass number 1: Anyscreen Storytelling
Class number 1: Anyscreen Storytellingbrookeshepard
 
Febelmar | Activation Studio pitch
Febelmar | Activation Studio pitchFebelmar | Activation Studio pitch
Febelmar | Activation Studio pitchTom De Ruyck
 
Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Digital Surgeons
 
L09 The Innovator's Dilemma
L09 The Innovator's DilemmaL09 The Innovator's Dilemma
L09 The Innovator's DilemmaÓlafur Andri Ragnarsson
 
consumer driven innovation
consumer driven innovationconsumer driven innovation
consumer driven innovationBengalFutures
 
Innovation in a dynamic business context
Innovation in a dynamic business contextInnovation in a dynamic business context
Innovation in a dynamic business contextLHBS
 
Innovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-FactorialsInnovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-FactorialsAbhishek Sood
 
Advertising and innovation2
Advertising and innovation2Advertising and innovation2
Advertising and innovation2Marcos David Bendrao
 
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp AustraliaMark Drasutis
 
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...Verhaert Masters in Innovation
 
Incremental innovations are good enough
Incremental innovations are good enoughIncremental innovations are good enough
Incremental innovations are good enoughRajagopalan V
 
The Rising Billion
The Rising BillionThe Rising Billion
The Rising BillionFahrenheit 212
 
5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UX5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UXYuan Wang
 
Minority Report in Research Communities
Minority Report in Research Communities Minority Report in Research Communities
Minority Report in Research Communities Tom De Ruyck
 
Operationalizing yara
Operationalizing yaraOperationalizing yara
Operationalizing yaracr8917
 

More Related Content

What's hot

What is value co-creation? For me :)
What is value co-creation? For me :)What is value co-creation? For me :)
What is value co-creation? For me :)Monika Maciuliene
 
How Collaboration Drives innovation
How Collaboration Drives innovationHow Collaboration Drives innovation
How Collaboration Drives innovationStephen Maud
 
Building Your Open Business Toolkit
Building Your Open Business ToolkitBuilding Your Open Business Toolkit
Building Your Open Business ToolkitCrowdsourcing Week
 
Achieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringAchieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringCognizant
 
Integrating Agile + Design Thinking
Integrating Agile + Design ThinkingIntegrating Agile + Design Thinking
Integrating Agile + Design ThinkingManu Makker
 
Class number 1: Anyscreen Storytelling
Class number 1: Anyscreen StorytellingClass number 1: Anyscreen Storytelling
Class number 1: Anyscreen Storytellingbrookeshepard
 
Febelmar | Activation Studio pitch
Febelmar | Activation Studio pitchFebelmar | Activation Studio pitch
Febelmar | Activation Studio pitchTom De Ruyck
 
Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Digital Surgeons
 
consumer driven innovation
consumer driven innovationconsumer driven innovation
consumer driven innovationBengalFutures
 
Innovation in a dynamic business context
Innovation in a dynamic business contextInnovation in a dynamic business context
Innovation in a dynamic business contextLHBS
 
Innovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-FactorialsInnovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-FactorialsAbhishek Sood
 
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp AustraliaMark Drasutis
 
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...Verhaert Masters in Innovation
 
Incremental innovations are good enough
Incremental innovations are good enoughIncremental innovations are good enough
Incremental innovations are good enoughRajagopalan V
 
5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UX5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UXYuan Wang
 

What's hot (20)

What is value co-creation? For me :)
What is value co-creation? For me :)What is value co-creation? For me :)
What is value co-creation? For me :)
 
How Collaboration Drives innovation
How Collaboration Drives innovationHow Collaboration Drives innovation
How Collaboration Drives innovation
 
Building Your Open Business Toolkit
Building Your Open Business ToolkitBuilding Your Open Business Toolkit
Building Your Open Business Toolkit
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive Innovation
 
Innovation In Advertising
Innovation In AdvertisingInnovation In Advertising
Innovation In Advertising
 
Achieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringAchieving Innovation through Outcome Engineering
Achieving Innovation through Outcome Engineering
 
Integrating Agile + Design Thinking
Integrating Agile + Design ThinkingIntegrating Agile + Design Thinking
Integrating Agile + Design Thinking
 
Class number 1: Anyscreen Storytelling
Class number 1: Anyscreen StorytellingClass number 1: Anyscreen Storytelling
Class number 1: Anyscreen Storytelling
 
Febelmar | Activation Studio pitch
Febelmar | Activation Studio pitchFebelmar | Activation Studio pitch
Febelmar | Activation Studio pitch
 
Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19
 
L09 The Innovator's Dilemma
L09 The Innovator's DilemmaL09 The Innovator's Dilemma
L09 The Innovator's Dilemma
 
consumer driven innovation
consumer driven innovationconsumer driven innovation
consumer driven innovation
 
Innovation in a dynamic business context
Innovation in a dynamic business contextInnovation in a dynamic business context
Innovation in a dynamic business context
 
Innovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-FactorialsInnovation-Drive-Motivation-Factorials
Innovation-Drive-Motivation-Factorials
 
Advertising and innovation2
Advertising and innovation2Advertising and innovation2
Advertising and innovation2
 
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
 
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
 
Incremental innovations are good enough
Incremental innovations are good enoughIncremental innovations are good enough
Incremental innovations are good enough
 
The Rising Billion
The Rising BillionThe Rising Billion
The Rising Billion
 
5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UX5 Brilliant Quotes on Agile UX
5 Brilliant Quotes on Agile UX
 

Viewers also liked

Minority Report in Research Communities
Minority Report in Research Communities Minority Report in Research Communities
Minority Report in Research Communities Tom De Ruyck
 
Operationalizing yara
Operationalizing yaraOperationalizing yara
Operationalizing yaracr8917
 
Universal Brands at Qualitative 360
Universal Brands at Qualitative 360Universal Brands at Qualitative 360
Universal Brands at Qualitative 360InSites on Stage
 
Yara Q4 presentation 11 February 2015
Yara Q4 presentation 11 February 2015Yara Q4 presentation 11 February 2015
Yara Q4 presentation 11 February 2015Yara International
 
Final Presentation Logo Design
Final Presentation Logo DesignFinal Presentation Logo Design
Final Presentation Logo Designavyas
 
CAS_Overall_Findings
CAS_Overall_FindingsCAS_Overall_Findings
CAS_Overall_FindingsDavid Grant
 
Why Team work is important?
Why Team work is important?Why Team work is important?
Why Team work is important?Grape5
 
Team Building: Creating Effective Teams
Team Building: Creating Effective Teams Team Building: Creating Effective Teams
Team Building: Creating Effective Teams Dr. John Persico
 
Data Summit Brussels | 'Small Data, Big Insights'
Data Summit Brussels | 'Small Data, Big Insights'Data Summit Brussels | 'Small Data, Big Insights'
Data Summit Brussels | 'Small Data, Big Insights'Tom De Ruyck
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market ResearchTom De Ruyck
 
'Harder, better, faster, stronger': deep insights through more indirect & cre...
'Harder, better, faster, stronger': deep insights through more indirect & cre...'Harder, better, faster, stronger': deep insights through more indirect & cre...
'Harder, better, faster, stronger': deep insights through more indirect & cre...Tom De Ruyck
 
How to market, Research?
How to market, Research?How to market, Research?
How to market, Research?Tom De Ruyck
 
Teamwork Presentation
Teamwork PresentationTeamwork Presentation
Teamwork PresentationJo Woolery
 
Teamwork presentation
Teamwork presentation Teamwork presentation
Teamwork presentation ct231
 
Team Building PowerPoint PPT Content Modern Sample
Team Building PowerPoint PPT Content Modern SampleTeam Building PowerPoint PPT Content Modern Sample
Team Building PowerPoint PPT Content Modern SampleAndrew Schwartz
 
TEAM BUILDING POWERPOINT
TEAM BUILDING POWERPOINTTEAM BUILDING POWERPOINT
TEAM BUILDING POWERPOINTAndrew Schwartz
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging ChallengesAaron Irizarry
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
 

Viewers also liked (20)

Minority Report in Research Communities
Minority Report in Research Communities Minority Report in Research Communities
Minority Report in Research Communities
 
Operationalizing yara
Operationalizing yaraOperationalizing yara
Operationalizing yara
 
Universal Brands at Qualitative 360
Universal Brands at Qualitative 360Universal Brands at Qualitative 360
Universal Brands at Qualitative 360
 
Yara Q4 presentation 11 February 2015
Yara Q4 presentation 11 February 2015Yara Q4 presentation 11 February 2015
Yara Q4 presentation 11 February 2015
 
Final Presentation Logo Design
Final Presentation Logo DesignFinal Presentation Logo Design
Final Presentation Logo Design
 
CAS_Overall_Findings
CAS_Overall_FindingsCAS_Overall_Findings
CAS_Overall_Findings
 
Team Building
Team BuildingTeam Building
Team Building
 
Why Team work is important?
Why Team work is important?Why Team work is important?
Why Team work is important?
 
Team Building: Creating Effective Teams
Team Building: Creating Effective Teams Team Building: Creating Effective Teams
Team Building: Creating Effective Teams
 
Data Summit Brussels | 'Small Data, Big Insights'
Data Summit Brussels | 'Small Data, Big Insights'Data Summit Brussels | 'Small Data, Big Insights'
Data Summit Brussels | 'Small Data, Big Insights'
 
Team Building
Team BuildingTeam Building
Team Building
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
 
'Harder, better, faster, stronger': deep insights through more indirect & cre...
'Harder, better, faster, stronger': deep insights through more indirect & cre...'Harder, better, faster, stronger': deep insights through more indirect & cre...
'Harder, better, faster, stronger': deep insights through more indirect & cre...
 
How to market, Research?
How to market, Research?How to market, Research?
How to market, Research?
 
Teamwork Presentation
Teamwork PresentationTeamwork Presentation
Teamwork Presentation
 
Teamwork presentation
Teamwork presentation Teamwork presentation
Teamwork presentation
 
Team Building PowerPoint PPT Content Modern Sample
Team Building PowerPoint PPT Content Modern SampleTeam Building PowerPoint PPT Content Modern Sample
Team Building PowerPoint PPT Content Modern Sample
 
TEAM BUILDING POWERPOINT
TEAM BUILDING POWERPOINTTEAM BUILDING POWERPOINT
TEAM BUILDING POWERPOINT
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging Challenges
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 

Similar to The Chief Consumer Officer at Kongress der Deutschen Marktforschung

The Chief Consumer Officer at the Research Analyst Program
The Chief Consumer Officer at the Research Analyst ProgramThe Chief Consumer Officer at the Research Analyst Program
The Chief Consumer Officer at the Research Analyst ProgramInSites on Stage
 
The Chief Consumer Officer
The Chief Consumer OfficerThe Chief Consumer Officer
The Chief Consumer OfficerTom De Ruyck
 
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...The Chief Consumer Officer - Outside-in thinking to survive massive change - ...
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...Merlien Institute
 
the Chief Consumer Officer Smartees Webinar
the Chief Consumer Officer Smartees Webinarthe Chief Consumer Officer Smartees Webinar
the Chief Consumer Officer Smartees WebinarInSites on Stage
 
Towards a Collaboration Culture
Towards a Collaboration CultureTowards a Collaboration Culture
Towards a Collaboration CultureTom De Ruyck
 
The Chief Consumer Officer Smartees Seminar
The Chief Consumer Officer Smartees SeminarThe Chief Consumer Officer Smartees Seminar
The Chief Consumer Officer Smartees SeminarInSites on Stage
 
How to-market-research-webinar jmrx63
How to-market-research-webinar jmrx63How to-market-research-webinar jmrx63
How to-market-research-webinar jmrx63MROC Japan
 
Smartees Summer School: How to market, research?
Smartees Summer School: How to market, research?Smartees Summer School: How to market, research?
Smartees Summer School: How to market, research?InSites on Stage
 
CXevolution_preso_rev3
CXevolution_preso_rev3CXevolution_preso_rev3
CXevolution_preso_rev3Jenni Lloyd
 
"To change your market impact you first need to change yourself" / presented ...
"To change your market impact you first need to change yourself" / presented ..."To change your market impact you first need to change yourself" / presented ...
"To change your market impact you first need to change yourself" / presented ...Jenni Lloyd
 
Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop InSites on Stage
 
Creating Universal Brands Smartees Webinar
Creating Universal Brands Smartees WebinarCreating Universal Brands Smartees Webinar
Creating Universal Brands Smartees WebinarInSites on Stage
 
GOR Best Practice Award 2016: InSites Consulting & Danone Benelux
GOR Best Practice Award 2016: InSites Consulting & Danone BeneluxGOR Best Practice Award 2016: InSites Consulting & Danone Benelux
GOR Best Practice Award 2016: InSites Consulting & Danone BeneluxTom De Ruyck
 
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka Kempen
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka KempenIA innovatiemanagement 3 Frank Dethier Sessie 1 Voka Kempen
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka KempenIkinnoveer
 
Memefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesMemefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesInSites on Stage
 
Masterclass: Fuel for Innovation Engines
Masterclass: Fuel for Innovation EnginesMasterclass: Fuel for Innovation Engines
Masterclass: Fuel for Innovation EnginesBrandwatch
 
ESOMAR APAC 2016: Increasing the ROI of Insights
ESOMAR APAC 2016: Increasing the ROI of InsightsESOMAR APAC 2016: Increasing the ROI of Insights
ESOMAR APAC 2016: Increasing the ROI of InsightsTom De Ruyck
 
Market led development of digital media based on qualitative research - Vodaf...
Market led development of digital media based on qualitative research - Vodaf...Market led development of digital media based on qualitative research - Vodaf...
Market led development of digital media based on qualitative research - Vodaf...Merlien Institute
 
Digital strategy-101-bud-caddell-130709225509-phpapp01
Digital strategy-101-bud-caddell-130709225509-phpapp01Digital strategy-101-bud-caddell-130709225509-phpapp01
Digital strategy-101-bud-caddell-130709225509-phpapp01Raymond Morin
 

Similar to The Chief Consumer Officer at Kongress der Deutschen Marktforschung (20)

The Chief Consumer Officer at the Research Analyst Program
The Chief Consumer Officer at the Research Analyst ProgramThe Chief Consumer Officer at the Research Analyst Program
The Chief Consumer Officer at the Research Analyst Program
 
The Chief Consumer Officer
The Chief Consumer OfficerThe Chief Consumer Officer
The Chief Consumer Officer
 
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...The Chief Consumer Officer - Outside-in thinking to survive massive change - ...
The Chief Consumer Officer - Outside-in thinking to survive massive change - ...
 
the Chief Consumer Officer Smartees Webinar
the Chief Consumer Officer Smartees Webinarthe Chief Consumer Officer Smartees Webinar
the Chief Consumer Officer Smartees Webinar
 
Towards a Collaboration Culture
Towards a Collaboration CultureTowards a Collaboration Culture
Towards a Collaboration Culture
 
The Chief Consumer Officer Smartees Seminar
The Chief Consumer Officer Smartees SeminarThe Chief Consumer Officer Smartees Seminar
The Chief Consumer Officer Smartees Seminar
 
How to-market-research-webinar jmrx63
How to-market-research-webinar jmrx63How to-market-research-webinar jmrx63
How to-market-research-webinar jmrx63
 
How to market, research?
How to market, research?How to market, research?
How to market, research?
 
Smartees Summer School: How to market, research?
Smartees Summer School: How to market, research?Smartees Summer School: How to market, research?
Smartees Summer School: How to market, research?
 
CXevolution_preso_rev3
CXevolution_preso_rev3CXevolution_preso_rev3
CXevolution_preso_rev3
 
"To change your market impact you first need to change yourself" / presented ...
"To change your market impact you first need to change yourself" / presented ..."To change your market impact you first need to change yourself" / presented ...
"To change your market impact you first need to change yourself" / presented ...
 
Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop
 
Creating Universal Brands Smartees Webinar
Creating Universal Brands Smartees WebinarCreating Universal Brands Smartees Webinar
Creating Universal Brands Smartees Webinar
 
GOR Best Practice Award 2016: InSites Consulting & Danone Benelux
GOR Best Practice Award 2016: InSites Consulting & Danone BeneluxGOR Best Practice Award 2016: InSites Consulting & Danone Benelux
GOR Best Practice Award 2016: InSites Consulting & Danone Benelux
 
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka Kempen
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka KempenIA innovatiemanagement 3 Frank Dethier Sessie 1 Voka Kempen
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka Kempen
 
Memefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesMemefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn Smartees
 
Masterclass: Fuel for Innovation Engines
Masterclass: Fuel for Innovation EnginesMasterclass: Fuel for Innovation Engines
Masterclass: Fuel for Innovation Engines
 
ESOMAR APAC 2016: Increasing the ROI of Insights
ESOMAR APAC 2016: Increasing the ROI of InsightsESOMAR APAC 2016: Increasing the ROI of Insights
ESOMAR APAC 2016: Increasing the ROI of Insights
 
Market led development of digital media based on qualitative research - Vodaf...
Market led development of digital media based on qualitative research - Vodaf...Market led development of digital media based on qualitative research - Vodaf...
Market led development of digital media based on qualitative research - Vodaf...
 
Digital strategy-101-bud-caddell-130709225509-phpapp01
Digital strategy-101-bud-caddell-130709225509-phpapp01Digital strategy-101-bud-caddell-130709225509-phpapp01
Digital strategy-101-bud-caddell-130709225509-phpapp01
 

More from InSites on Stage

IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0InSites on Stage
 
The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?InSites on Stage
 
We have seen the future...
We have seen the future...We have seen the future...
We have seen the future...InSites on Stage
 
Market Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after TomorrowMarket Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
 
Time capsule to the future of research
Time capsule to the future of researchTime capsule to the future of research
Time capsule to the future of researchInSites on Stage
 
Comeos e-commerce study 2017
Comeos e-commerce study 2017Comeos e-commerce study 2017
Comeos e-commerce study 2017InSites on Stage
 
VR: The Ultimate Empathy Machine
VR: The Ultimate Empathy MachineVR: The Ultimate Empathy Machine
VR: The Ultimate Empathy MachineInSites on Stage
 
The patient is no longer patient
The patient is no longer patientThe patient is no longer patient
The patient is no longer patientInSites on Stage
 
Why people use and engage with digital content globally
Why people use and engage with digital content globallyWhy people use and engage with digital content globally
Why people use and engage with digital content globallyInSites on Stage
 
Research as a Customer Service
Research as a Customer ServiceResearch as a Customer Service
Research as a Customer ServiceInSites on Stage
 
Minority report in research communities
Minority report in research communitiesMinority report in research communities
Minority report in research communitiesInSites on Stage
 
Memefication of Insights Smartees Webinar
Memefication of Insights Smartees WebinarMemefication of Insights Smartees Webinar
Memefication of Insights Smartees WebinarInSites on Stage
 
Shaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees WebinarShaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees WebinarInSites on Stage
 
Transforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees WorkshopTransforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees WorkshopInSites on Stage
 
What's the price of privacy?
What's the price of privacy?What's the price of privacy?
What's the price of privacy?InSites on Stage
 
The Danone Activation Studio
The Danone Activation StudioThe Danone Activation Studio
The Danone Activation StudioInSites on Stage
 
Memefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesMemefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesInSites on Stage
 

More from InSites on Stage (20)

IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0
 
The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?
 
We have seen the future...
We have seen the future...We have seen the future...
We have seen the future...
 
Market Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after TomorrowMarket Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after Tomorrow
 
Time capsule to the future of research
Time capsule to the future of researchTime capsule to the future of research
Time capsule to the future of research
 
Comeos e-commerce study 2017
Comeos e-commerce study 2017Comeos e-commerce study 2017
Comeos e-commerce study 2017
 
VR: The Ultimate Empathy Machine
VR: The Ultimate Empathy MachineVR: The Ultimate Empathy Machine
VR: The Ultimate Empathy Machine
 
The patient is no longer patient
The patient is no longer patientThe patient is no longer patient
The patient is no longer patient
 
Why people use and engage with digital content globally
Why people use and engage with digital content globallyWhy people use and engage with digital content globally
Why people use and engage with digital content globally
 
Brand Religion - MIE 2017
Brand Religion - MIE 2017Brand Religion - MIE 2017
Brand Religion - MIE 2017
 
Brand Religion
Brand ReligionBrand Religion
Brand Religion
 
Research as a Customer Service
Research as a Customer ServiceResearch as a Customer Service
Research as a Customer Service
 
The Power is in the Mix
The Power is in the Mix The Power is in the Mix
The Power is in the Mix
 
Minority report in research communities
Minority report in research communitiesMinority report in research communities
Minority report in research communities
 
Memefication of Insights Smartees Webinar
Memefication of Insights Smartees WebinarMemefication of Insights Smartees Webinar
Memefication of Insights Smartees Webinar
 
Shaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees WebinarShaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees Webinar
 
Transforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees WorkshopTransforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees Workshop
 
What's the price of privacy?
What's the price of privacy?What's the price of privacy?
What's the price of privacy?
 
The Danone Activation Studio
The Danone Activation StudioThe Danone Activation Studio
The Danone Activation Studio
 
Memefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn SmarteesMemefication of Insights Eat 'n Learn Smartees
Memefication of Insights Eat 'n Learn Smartees
 

Recently uploaded

2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with new logoLesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 

Recently uploaded (20)

2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with new logoLesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 

The Chief Consumer Officer at Kongress der Deutschen Marktforschung