The Chief Consumer Officer at Kongress der Deutschen Marktforschung

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The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).

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The Chief Consumer Officer at Kongress der Deutschen Marktforschung

  1. Massive change @TOMDERUYCK
  2. Many possible futures @TOMDERUYCK
  3. Structural Collaboration with consumers @TOMDERUYCK
  4. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  5. @TOMDERUYCK
  6. notFaking it @TOMDERUYCK
  7. notDoing everything consumers ask @TOMDERUYCK
  8. notHaving no strategy @TOMDERUYCK
  9. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  10. Challenge accepted? @TOMDERUYCK
  11. @TOMDERUYCK
  12. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  13. Consumer collaboration initiatives #1 @TOMDERUYCK
  14. Reactive & proactive #1 @TOMDERUYCK
  15. Discovering new opportunities #1 @TOMDERUYCK
  16. Bringing down the silos #1 @TOMDERUYCK
  17. Even the CFO will be happy! #1 @TOMDERUYCK
  18. Keeping onGOing GOing #1 @TOMDERUYCK
  19. #1 @TOMDERUYCK
  20. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  21. Ambassador Team #1 @TOMDERUYCK
  22. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  23. #2 @TOMDERUYCK
  24. #2 @TOMDERUYCK
  25. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  26. What if…? #3 @TOMDERUYCK
  27. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  28. #3 @TOMDERUYCK
  29. Leverage of results & culture externally #4 @TOMDERUYCK
  30. #4 @TOMDERUYCK
  31. Impact measurement #5 @TOMDERUYCK
  32. Culture #5 @TOMDERUYCK Performance Communication
  33. @TOMDERUYCK CHIEF CONSUMER OFFICER
  34. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  35. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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