The Chief Consumer Officer at Discover the power of ambassadors

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The Chief Consumer Officer at Discover the power of ambassadors

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The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels......

The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

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Transcript

  • 1. Massive change @TOMDERUYCK
  • 2. Many possible futures @TOMDERUYCK
  • 3. Structural Collaboration with consumers @TOMDERUYCK
  • 4. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  • 5. @TOMDERUYCK
  • 6. notFaking it @TOMDERUYCK
  • 7. notDoing everything consumers ask @TOMDERUYCK
  • 8. notHaving no strategy @TOMDERUYCK
  • 9. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  • 10. Challenge accepted? @TOMDERUYCK
  • 11. @TOMDERUYCK
  • 12. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  • 13. Consumer collaboration initiatives #1 @TOMDERUYCK
  • 14. Reactive & proactive #1 @TOMDERUYCK
  • 15. Discovering new opportunities #1 @TOMDERUYCK
  • 16. Bringing down the silos #1 @TOMDERUYCK
  • 17. Even the CFO will be happy! #1 @TOMDERUYCK
  • 18. Keeping onGOing GOing #1 @TOMDERUYCK
  • 19. #1 @TOMDERUYCK
  • 20. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  • 21. Ambassador Team #1 @TOMDERUYCK
  • 22. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  • 23. #2 @TOMDERUYCK
  • 24. #2 @TOMDERUYCK
  • 25. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  • 26. What if…? #3 @TOMDERUYCK
  • 27. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  • 28. #3 @TOMDERUYCK
  • 29. Leverage of results & culture externally #4 @TOMDERUYCK
  • 30. #4 @TOMDERUYCK
  • 31. Impact measurement #5 @TOMDERUYCK
  • 32. Culture #5 @TOMDERUYCK Performance Communication
  • 33. @TOMDERUYCK CHIEF CONSUMER OFFICER
  • 34. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  • 35. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards