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The Chief Consumer Officer at Discover the power of ambassadors

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The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels …

The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

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Transcript

  • 1. Massive change @TOMDERUYCK
  • 2. Many possible futures @TOMDERUYCK
  • 3. Structural Collaboration with consumers @TOMDERUYCK
  • 4. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  • 5. @TOMDERUYCK
  • 6. notFaking it @TOMDERUYCK
  • 7. notDoing everything consumers ask @TOMDERUYCK
  • 8. notHaving no strategy @TOMDERUYCK
  • 9. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  • 10. Challenge accepted? @TOMDERUYCK
  • 11. @TOMDERUYCK
  • 12. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  • 13. Consumer collaboration initiatives #1 @TOMDERUYCK
  • 14. Reactive & proactive #1 @TOMDERUYCK
  • 15. Discovering new opportunities #1 @TOMDERUYCK
  • 16. Bringing down the silos #1 @TOMDERUYCK
  • 17. Even the CFO will be happy! #1 @TOMDERUYCK
  • 18. Keeping onGOing GOing #1 @TOMDERUYCK
  • 19. #1 @TOMDERUYCK
  • 20. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  • 21. Ambassador Team #1 @TOMDERUYCK
  • 22. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  • 23. #2 @TOMDERUYCK
  • 24. #2 @TOMDERUYCK
  • 25. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  • 26. What if…? #3 @TOMDERUYCK
  • 27. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  • 28. #3 @TOMDERUYCK
  • 29. Leverage of results & culture externally #4 @TOMDERUYCK
  • 30. #4 @TOMDERUYCK
  • 31. Impact measurement #5 @TOMDERUYCK
  • 32. Culture #5 @TOMDERUYCK Performance Communication
  • 33. @TOMDERUYCK CHIEF CONSUMER OFFICER
  • 34. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  • 35. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards