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Massive change
@TOMDERUYCK
Many possible futures
@TOMDERUYCK
Structural Collaboration
with consumers
@TOMDERUYCK
‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK
@TOMDERUYCK
notFaking it
@TOMDERUYCK
notDoing everything
consumers ask
@TOMDERUYCK
notHaving no strategy
@TOMDERUYCK
We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK
Challenge accepted?
@TOMDERUYCK
@TOMDERUYCK
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
...
Consumer
collaboration
initiatives
#1
@TOMDERUYCK
Reactive & proactive
#1
@TOMDERUYCK
Discovering new
opportunities
#1
@TOMDERUYCK
Bringing down the silos
#1
@TOMDERUYCK
Even the CFO will be happy!
#1
@TOMDERUYCK
Keeping
onGOing
GOing
#1
@TOMDERUYCK
#1
@TOMDERUYCK
Avoid a Collaboration Hangover! #1
@TOMDERUYCK
Ambassador Team
#1
@TOMDERUYCK
#2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK
What if…?
#3
@TOMDERUYCK
HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline ...
#3
@TOMDERUYCK
Leverage of
results & culture
externally
#4
@TOMDERUYCK
#4
@TOMDERUYCK
Impact
measurement
#5
@TOMDERUYCK
Culture
#5
@TOMDERUYCK
Performance
Communication
@TOMDERUYCK
CHIEF
CONSUMER
OFFICER
Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partne...
The Chief Consumer Officer at Discover the power of ambassadors
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The Chief Consumer Officer at Discover the power of ambassadors

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The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

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Transcript of "The Chief Consumer Officer at Discover the power of ambassadors"

  1. 1. Massive change @TOMDERUYCK
  2. 2. Many possible futures @TOMDERUYCK
  3. 3. Structural Collaboration with consumers @TOMDERUYCK
  4. 4. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  5. 5. @TOMDERUYCK
  6. 6. notFaking it @TOMDERUYCK
  7. 7. notDoing everything consumers ask @TOMDERUYCK
  8. 8. notHaving no strategy @TOMDERUYCK
  9. 9. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  10. 10. Challenge accepted? @TOMDERUYCK
  11. 11. @TOMDERUYCK
  12. 12. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  13. 13. Consumer collaboration initiatives #1 @TOMDERUYCK
  14. 14. Reactive & proactive #1 @TOMDERUYCK
  15. 15. Discovering new opportunities #1 @TOMDERUYCK
  16. 16. Bringing down the silos #1 @TOMDERUYCK
  17. 17. Even the CFO will be happy! #1 @TOMDERUYCK
  18. 18. Keeping onGOing GOing #1 @TOMDERUYCK
  19. 19. #1 @TOMDERUYCK
  20. 20. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  21. 21. Ambassador Team #1 @TOMDERUYCK
  22. 22. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  23. 23. #2 @TOMDERUYCK
  24. 24. #2 @TOMDERUYCK
  25. 25. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  26. 26. What if…? #3 @TOMDERUYCK
  27. 27. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  28. 28. #3 @TOMDERUYCK
  29. 29. Leverage of results & culture externally #4 @TOMDERUYCK
  30. 30. #4 @TOMDERUYCK
  31. 31. Impact measurement #5 @TOMDERUYCK
  32. 32. Culture #5 @TOMDERUYCK Performance Communication
  33. 33. @TOMDERUYCK CHIEF CONSUMER OFFICER
  34. 34. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  35. 35. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
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