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The Art of Research: How we increased the value of the DIESEL Pinterest page

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The Art of Research: How we increased the value of the DIESEL Pinterest page, presented by Annelies Verhaeghe at the ESOMAR General Congress in Istanbul (TK) on Monday September 23, 2013. …

The Art of Research: How we increased the value of the DIESEL Pinterest page, presented by Annelies Verhaeghe at the ESOMAR General Congress in Istanbul (TK) on Monday September 23, 2013.

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  • 1. 11 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
  • 2. How to increase the value of the Diesel Pinterest page?
  • 3. That’s easy!
  • 4. # 1 Brand Identification
  • 5. #2 Brand advocacy
  • 6. #3 Conversion
  • 7. That’s easy!
  • 8. Social media listening Social media netnography Quantitative survey A hybrid methodology Automated visual analysis Qualitative visual analysis Visual based tasks
  • 9. Knowledge leverage The value of the current Pinterest page
  • 10. Huge fans...
  • 11. But no advocates on Pinterest 3277 5657 followers 7125
  • 12. Knowledge leverage What makes them tick
  • 13. Luxury brands Impress people Show my style Fun in life No status quo Excitement Trendy products Branded The current followers
  • 14. HIGH STREET
  • 15. MODEL MAINSTREAM
  • 16. Internal leverage From insight to action
  • 17. A research art exhibition
  • 18. MODEL MAINSTREAM
  • 19. Exteral leverage Did we have an impact?
  • 20. 25
  • 21. 71% knowledge 65% identification 67% store visit 69% website 59% buying Changing the heart, minds & actions
  • 22. +41% +44% 55% wom
  • 23. Moving from reach To relevance Welcome to our research art exhibition