Your SlideShare is downloading. ×
0
1
Expect status updates on…   #1 Social Media                            #2 Smartphone usage                            #3 O...
Social (New) Media Around The World Study7.827 consumers in 19countries.                                   Data collected ...
#1Social Media
Last manstanding
2,7 %
Top networks | BelgiumTwitter and Google+ bothhave a large number ofpeople who know them,                                 ...
Saturation?In Belgium, awareness of socialnetwork sites is very high.Facebook is close to 100%,Twitter 76% awareness andGo...
We all know why by now…In Belgium, main drivers to usesocial media are communication(61%), sharing photos (53%) andkilling...
Average # of networks one is a member of   3.0                                                        Only Japan has a low...
Approaching the tipping point?Intention
Who will be joining what?Intention
Future membership: unique nichesQ : Below you can see all the social network sites that you know but are not a member of. ...
Future Usage – Which profiles | Belgium             Facebook    Twitter                 Google+                    LinkedI...
Future Usage – Which profiles | Belgium                    Facebook       Twitter                 Google+                 ...
Future usage/ worldwideQ : Below you can see all the social network sites that you are currently a member of. How will you...
#2Smartphones inBelgium
. The first day I had my smartphone, I…    . I dropped my smartphone and…    . If my smartphone was stolen I…   . My kid(s...
28% of Belgianinternet usershave a smartphone.1 in 2 of thesesmartphones has adata/internetsubscription.
Belgian internet users install24 apps on their smartphoneon average.Which ones?
Succesfull apps in BE??53%       47%        46%
AppsQ : How many apps have you installed onyour smartphone since you started using it?     “DUMBPHONING”                  ...
Only28% of Belgian         1 in 2 of Europeaninternet users         internet usershave a smartphone.     have a smartphone...
AppsQ : How many apps have you installed onyour smartphone since you started using it?                           No apps i...
Daily internet access via smartphoneQ : Could you please indicate to what extent you use your smartphone to surf on the In...
Daily log-on to social media      67%                                       63%                            60%            ...
Q : How many apps have you installed onyour smartphone since you started using it?     “WEGNOLOGIE”                       ...
Q : How many apps have you installed onyour smartphone since you started using it?     “PECHNOLOGIE”                      ...
Reasons not to use a smartphone - BelgiumQ : Why don’t you have a smartphone?                                             ...
Know who you’redeveloping for.                                         30%   18%N Belgium = 128 / F = Smartphone users
Successful apps for BE??
“PASSWORD       PANIC”In Belgium, 71%, isinterested in apps thatallow you to access privatedata/keep personal notes &passw...
“PAY & GO”In Belgium, 65%, isinterested in apps thatallow you to pay smallbills
“COMPARE      OR DIE”In Belgium, 51%, isalready using his/hersmartphone to compareprices and offers.
Who’s the best pupil of the class?
Who’s the best pupil of the class?
#3‘I follow brands’
44% of Belgian social network usersfollow at least 1 brand online.On average, people follow 8-12brands.
People follow brandsbecause they use theproducts (46%),because somebodyrecommended it (26%)and because of
People follow brandsbecause they use theproducts (46%),because somebodyrecommended it (26%)and because oftraditional/offli...
The vast majority ofbranded consumerconversationshappen onFacebook.Fewer than 10% arenegative (Belgium).
The vast majority ofbranded consumerconversationshappen onFacebook.Fewer than 10% arenegative (Belgium).
Q: What exactly do you share then about products, brands and/or companies?                                                ...
#4Forget co-creationit’s ‘ConsumerConsulting’ today
On average, almost 8 outof 10 Belgian consumerswant to help brandsto improve their offering.Consumers are very open toco-c...
How to help?Belgians want to help brandsto improve (58%) anddevelop (49%)products and services.
Willingness to join closed communities      52%                                   57%                            53%      ...
“CONSUMER CONSULTING”3 month community150 consumersIntensive immersion in SaraLee’s coffee brands and theworld of coffee  ...
“CONSUMER CONSULTING”3 week community100 club owners/trainers/ref’sReshaping competition foryoung players (6 to 16 year ol...
In return, people wantfeedback (41%) orspecial offers/reductions (39%),not necessarily money.
Key takeaways
Big social networks likely tostagnate or slow down in Belgiumin the coming months.Pinterest & Instagram on the rise.Women ...
Belgium’s dumbphone and laggingonline status should be counteredsoon, and price is not the only issue.
Clear expectations fromconsumers vis-à-vis brands:1.   Keep it exclusive2.   Share product info3.   Do promotions4.   Brin...
Please don’t hesitate to                         share this slidedeck                         with your network.Questions ...
Upcoming SlideShare
Loading in...5
×

Social Media aroud the World in One Day at STIMA Trends Night

3,133

Published on

Social Media around the World in One Day by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at the STIMA Trends Night on February 21, 2013 in Belgium.

Transcript of "Social Media aroud the World in One Day at STIMA Trends Night"

  1. 1. 1
  2. 2. Expect status updates on… #1 Social Media #2 Smartphone usage #3 Online Brand Following #4 Online Brand Interaction
  3. 3. Social (New) Media Around The World Study7.827 consumers in 19countries. Data collected by online research panel447 consumers in Belgium. provider SSI, field work in Q2 2012, analysesAll aged 15+, representative for conducted by research company InSitesthe online population within Consulting and translations performed bycountry on gender, age and e- translation agency No Problem.commerce.
  4. 4. #1Social Media
  5. 5. Last manstanding
  6. 6. 2,7 %
  7. 7. Top networks | BelgiumTwitter and Google+ bothhave a large number ofpeople who know them, 12%but are not members. 18% 19% 2% 2% 3% Aware and current member Aware and once a member 62% 29% Aware, but not a member 42% Not aware 62% 5% 49% 26% 38% 24% 7% Facebook Twitter Google+ LinkedIn
  8. 8. Saturation?In Belgium, awareness of socialnetwork sites is very high.Facebook is close to 100%,Twitter 76% awareness andGoogle+ known by 60%.Almost 7 out of 10 Belgianinternet users are member of atleast 1 social network.
  9. 9. We all know why by now…In Belgium, main drivers to usesocial media are communication(61%), sharing photos (53%) andkilling time (50%)..
  10. 10. Average # of networks one is a member of 3.0 Only Japan has a lower average number of social network membership than Belgium 2.6 1.8 1.4 2.5 1.8 2.5 1.0 1.6 2.0N Belgium = 315 / F = If member of social network(s)
  11. 11. Approaching the tipping point?Intention
  12. 12. Who will be joining what?Intention
  13. 13. Future membership: unique nichesQ : Below you can see all the social network sites that you know but are not a member of. Please indicate which of the network sites below you consider becoming a member of. 22% 30% 21% 20% F = Non users: Aware but no member
  14. 14. Future Usage – Which profiles | Belgium Facebook Twitter Google+ LinkedInGender Male 50% 54% 54% 55% Female 50% 46% 46% 42% Still room for growth for women: except for Facebook, all social networks are significantly dominated by men. N (Belgium) = Min 59 / F = If member of social network(s)
  15. 15. Future Usage – Which profiles | Belgium Facebook Twitter Google+ LinkedInGender Male 50% 54% 54% 55% Female 50% 46% 46% 42%Age Age 15-24 23% 27% 23% 14% 25-34 26% 26% 26% 28% 35-54 35% 35% 35% 40% 55-99 17% 12% 16% 18% The largest group are 35-54 year olds! Twitter & Facebook could still expect 55+ profiles to join in the (near) future. N (Belgium) = Min 59 / F = If member of social network(s)
  16. 16. Future usage/ worldwideQ : Below you can see all the social network sites that you are currently a member of. How will your usage of each of these social network sites evolve in the coming year? (I’ll use it (a lot)more) N Belgium = Min 36 (only networks with membership above 30 counts are reported) / F = If member of social network
  17. 17. #2Smartphones inBelgium
  18. 18. . The first day I had my smartphone, I… . I dropped my smartphone and… . If my smartphone was stolen I… . My kid(s) say smartphones are… . I hate smartphones because… . My partner uses a smartphone like… Conversation starters
  19. 19. 28% of Belgianinternet usershave a smartphone.1 in 2 of thesesmartphones has adata/internetsubscription.
  20. 20. Belgian internet users install24 apps on their smartphoneon average.Which ones?
  21. 21. Succesfull apps in BE??53% 47% 46%
  22. 22. AppsQ : How many apps have you installed onyour smartphone since you started using it? “DUMBPHONING” No apps installed 34 % 66 % Apps installed Lowest smartphone app-uptake of N Belgium = 128 / F = Smartphone users the world in Belgium N Belgium = 85 / F = If apps installed on smartphone
  23. 23. Only28% of Belgian 1 in 2 of Europeaninternet users internet usershave a smartphone. have a smartphone. 4Only 1 in 2 of these out 5 of thesesmartphones has a smartphones has adata/internet data/internetsubscription subscription
  24. 24. AppsQ : How many apps have you installed onyour smartphone since you started using it? No apps installed 34 % 66 % Apps installed Lowest smartphone app-uptake of the world in Belgium N Belgium = 128 / F = Smartphone users N Belgium = 85 / F = If apps installed on smartphone
  25. 25. Daily internet access via smartphoneQ : Could you please indicate to what extent you use your smartphone to surf on the Internet? (% at least daily) 57% 59% 45% 69% 83% 77% 70% 64% Belgium lowest score worldwide in daily internet 83% access via smartphone 51% N Belgium = 128 / F = Smartphone users
  26. 26. Daily log-on to social media 67% 63% 60% 55%68% 66% 78% 76% Lowest worldwide daily 82% log-on to social media in 70% BE & JAP
  27. 27. Q : How many apps have you installed onyour smartphone since you started using it? “WEGNOLOGIE” No apps installed
  28. 28. Q : How many apps have you installed onyour smartphone since you started using it? “PECHNOLOGIE” No apps installed
  29. 29. Reasons not to use a smartphone - BelgiumQ : Why don’t you have a smartphone? Europe / Belgium 0% 20% 40% 60% 80% 100% I don’t need a smartphone 40% 55% Price is not the My current mobile phone is still working fine 42% 55% (first) issue. . I don’t see the benefit of using one/yet 29% 35% It’s too expensive to buy 29% 31% 100% 95% The data subscriptions are too expensive 13% 20% 93% 8% Belgium I never thought of changing to one 11% Europe 76% 81% 5% I think it’s complicated to use 7% 75% 72% Only a few people in my direct environment have 3% 7% one 64% N Belgium= 319 / F = non-smartphone users Other reason 4% 4% 62% 62%
  30. 30. Know who you’redeveloping for. 30% 18%N Belgium = 128 / F = Smartphone users
  31. 31. Successful apps for BE??
  32. 32. “PASSWORD PANIC”In Belgium, 71%, isinterested in apps thatallow you to access privatedata/keep personal notes &passwords
  33. 33. “PAY & GO”In Belgium, 65%, isinterested in apps thatallow you to pay smallbills
  34. 34. “COMPARE OR DIE”In Belgium, 51%, isalready using his/hersmartphone to compareprices and offers.
  35. 35. Who’s the best pupil of the class?
  36. 36. Who’s the best pupil of the class?
  37. 37. #3‘I follow brands’
  38. 38. 44% of Belgian social network usersfollow at least 1 brand online.On average, people follow 8-12brands.
  39. 39. People follow brandsbecause they use theproducts (46%),because somebodyrecommended it (26%)and because of
  40. 40. People follow brandsbecause they use theproducts (46%),because somebodyrecommended it (26%)and because oftraditional/offlineadvertising (18%)!
  41. 41. The vast majority ofbranded consumerconversationshappen onFacebook.Fewer than 10% arenegative (Belgium).
  42. 42. The vast majority ofbranded consumerconversationshappen onFacebook.Fewer than 10% arenegative (Belgium).
  43. 43. Q: What exactly do you share then about products, brands and/or companies? Europe / Belgium 0% 20% 40% 60% 80% 100% ...experiences you had with a brand 41% 45% Why do people talk ...games and contests related to the products, about brands online? brands or companies 28% 37% Conversation ...online advertising you saw or heard about 21% 28% starters?are negative (Belgium). ...promotions you saw 28% 37% ...the launch of a new product, brand, or company 25% 28% ...feedback about products / services you received 25% 36% 100% from a company 95% 93% Belgium ...advertising via traditional media (e.g. TV, radio, Europe 17% 18% 76% 81% magazine, etc.) you saw or heard about 75% 72% 64% N Belgium = 78 / F = sharing information on social networks 62% 62% 51% 55% 50%
  44. 44. #4Forget co-creationit’s ‘ConsumerConsulting’ today
  45. 45. On average, almost 8 outof 10 Belgian consumerswant to help brandsto improve their offering.Consumers are very open toco-creation andstructural collaborationwith brands they like.
  46. 46. How to help?Belgians want to help brandsto improve (58%) anddevelop (49%)products and services.
  47. 47. Willingness to join closed communities 52% 57% 53% 55%70% 82% 59% 61% Forget facebookpages, the preferred 63% place to collaborate is through a 63% closed and branded or topic specific online community.
  48. 48. “CONSUMER CONSULTING”3 month community150 consumersIntensive immersion in SaraLee’s coffee brands and theworld of coffee • Coffee tastings • Supermarket safari • Mood board exercises • Grouping exercises • Communication Co-creation • …
  49. 49. “CONSUMER CONSULTING”3 week community100 club owners/trainers/ref’sReshaping competition foryoung players (6 to 16 year olds)
  50. 50. In return, people wantfeedback (41%) orspecial offers/reductions (39%),not necessarily money.
  51. 51. Key takeaways
  52. 52. Big social networks likely tostagnate or slow down in Belgiumin the coming months.Pinterest & Instagram on the rise.Women and older people stillsome catching up to do.
  53. 53. Belgium’s dumbphone and laggingonline status should be counteredsoon, and price is not the only issue.
  54. 54. Clear expectations fromconsumers vis-à-vis brands:1. Keep it exclusive2. Share product info3. Do promotions4. Bring news, ask questions5. Consult to improve&develop
  55. 55. Please don’t hesitate to share this slidedeck with your network.Questions or feedback onthe results? Let me know at@hakimzemni onTwitter.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×