• Share
  • Email
  • Embed
  • Like
  • Private Content
Smartees Webinar: Consumer Understanding
 

Smartees Webinar: Consumer Understanding

on

  • 837 views

Smartees Webinar on Consumer Understanding - How consumer communities engage the organization with the consumer world. Presentation by Tom De Ruyck and Anouk Willems, hosted by InSites Consulting on ...

Smartees Webinar on Consumer Understanding - How consumer communities engage the organization with the consumer world. Presentation by Tom De Ruyck and Anouk Willems, hosted by InSites Consulting on October 23, 2012.

Statistics

Views

Total Views
837
Views on SlideShare
670
Embed Views
167

Actions

Likes
0
Downloads
9
Comments
0

6 Embeds 167

http://blog.insites.eu 87
http://www.insites-consulting.com 36
http://moderatorsquare.insites-consulting.com 29
http://feeds.feedburner.com 6
http://smartees.insites-consulting.com 6
http://staging.insites.eu 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Smartees Webinar: Consumer Understanding Smartees Webinar: Consumer Understanding Presentation Transcript

    • Tom De Ruyck Head of Research Communities Anouk Willems Senior Research InnovatorCONSUMERUNDERSTANDINGWebinar 23.10.2012How consumer communities engage theorganization with the consumer world
    • 1. ABOUT COMMUNITIES2. ENGAGING CONSUMERS3. ENGAGE THE ORGANIZATION4. CHALLENGES5. RESULTS Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • Your customers are probably the most effective consultants you can hire Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • An MROC defined by Forrester Research (2008): [Captive interactive groups of people online joined together by a common interest, which are systematically harvested for qualitative market research purposes.] Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • # Number Profile Objectives DurationWe work with 50-150 people that are interested& interesting. The duration of the community isflexible from 3 weeks to months & ongoing,depending on the objectives. Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • This approach enables stakeholders to observereal stories, emotions through photos and videosfrom participants, which creates awareness withinthe organization about new themes & trends. Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • How to engage a crowd of executives and connect them with their consumers? Our approach is illustrated with 3 cases Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT GOODIEBAGS QUIZES COMPETITIONS Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT MEET PEOPLE Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • …AND HOW TO ENGAGE Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE CONSUMER WORLD Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE WITH REAL STORIES Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE INTO ACTIONS Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • 1/ ENGAGE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACTIVATE 5/ RELIVE 6/ RE-USE RESEARCH RESULTS Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • LESSON LEARNED Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • SO, TARGET YOUR Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • “We printed out the profiles of ourconsumer to generateconversations in the coffee [during the games]corner, people started to compare “Sometimes we were withtheir consumers”. 3 behind our pc’s!” “The way Consumer&U was organized makes you spent time and makes it sticky, you really had to dive into the world of your consumer to score in the game” Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • & CELEBRATE SUCCESS Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • ENGAGE YOUR INTERNAL STAKEHOLDERSBALANCE STORIES & ACTIONABLE RESULTSMEASURE YOUR EFFORTS AND SHARE SUCCESS Webinar: @tomderuyck Consumer @anoukw1 Understanding
    • Tom De Ruyck Head of Research Communities Tom@insites-consulting.com linkedin.com/in/tomderuyck Anouk Willems @tomderuyck Innovator Senior Research Anouk@insites-consulting.com tom@insites-consulting.comwww.insites-consulting.com Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • Thank you! Let’s go on to the Q&A
    • Tom De Ruyck Head of Research Communities Tom@insites-consulting.com linkedin.com/in/tomderuyck Anouk Willems @tomderuyck Innovator Senior Research Anouk@insites-consulting.com tom@insites-consulting.comwww.insites-consulting.com Webinar:@tomderuyck Consumer@anoukw1 Understanding
    • Check our upcoming Smartees on :http://smartees.insites-consulting.com