Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems)
 

Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems)

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Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems), presented at the ESOMAR 3D Conference in Amsterdam (NL) on November 6, 2012

Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems), presented at the ESOMAR 3D Conference in Amsterdam (NL) on November 6, 2012

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    Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems) Research in the mobile mindset (by Annelies Verhaeghe & Anouk Willems) Presentation Transcript

    • 64% 41% 35%No environment is 100% mobile-free anymore
    • Welcome in themobile research space! Are you ready to jump?
    • Are you ready for the mobile MRX quiz? @Annaliezze#esomar @Anoukw1
    • Exploring ? ? ? @Annaliezze#esomar @Anoukw1
    • Mobile = online + offline research Yes we can! Less control No waste @Annaliezze#esomar @Anoukw1
    • Should we worry?Socio demographics Engagement Technological advanced
    • Different information in the heat of the moment @Annaliezze#esomar @Anoukw1
    • Exploring ? ? 1/Recruitment @Annaliezze#esomar @Anoukw1
    • Mobile marketing @Annaliezze#esomar @Anoukw1
    • Impact Satisfaction Profile @Annaliezze#esomar @Anoukw1
    • Exploring ? ? 1/Recruitment 2/ Marketing @Annaliezze#esomar @Anoukw1
    • How about mobile & MROCs? @Annaliezze#esomar @Anoukw1
    • 15 inch4,3 x less engagement? 3,5 inch
    • Does mobile make community members less engaged? Yes No
    • Does mobile make community members less engaged? Yes No
    • Does mobile make community members less engaged?“Using the mobile app really helpsme staying in touch more with Yes community No the “
    • @Annaliezze#esomar @Anoukw1
    • 15 inchMobile leads to less rich data? Yes No 3,5 inch
    • Members don’t post more, but… …more contextual & personal stuff @Annaliezze#esomar @Anoukw1
    • @Annaliezze#esomar @Anoukw1
    • More engagementRicher contributions @Annaliezze#esomar @Anoukw1
    • Exploring ? 1/Recruitment 2/ Marketing 3/ Communities @Annaliezze#esomar @Anoukw1
    • A new eco system Mobile marketing New information Discovering new territory @Annaliezze#esomar @Anoukw1
    • @Annaliezze#esomar @Anoukw1